Maximise Your Sports Partnership Activation
A great sponsorship is just the beginning. At World Sports Advertising, we help brands turn rights into results through intelligent activations that drive awareness, engagement, and conversion.
From pitch-side to digital screen, our activation strategies ensure your partnership lives beyond the logo.
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Featured Sports Advertising activations
Combat Sports
World Sports Advertising Delivers National UK Campaign for Fury vs Ngannou Clash
13 May 2025, 4 min read
WSA led a nationwide UK campaign for Fury vs Ngannou, using bold OOH formats to build hype, boost visibility, and connect fans ahead of the Riyadh mega-fight.
Olympics
Delivering Olympic Countdown Campaign at Covent Garden Ahead of Paris 2024
13 May 2025, 4 min read
Striking Covent Garden campaign marked 100 days to Paris 2024, showcasing Olympic spirit and official access through high-impact Out-of-Home advertising.
Football
Kicking Off in Style: Our FIFA World Cup Bus Campaign in London
08 May 2025, 3 min read
See how World Sports Advertising brought World Cup fever to the streets of London with a bold, high-impact FIFA campaign on the city’s iconic red buses.
Integrated Activation Services
Out-of-Home (OOH) Advertising Campaigns
We extend your sponsorship visibility with OOH campaigns that reach fans on the move — from roadside billboards to transit media across key cities and event zones.
Programmatic DOOH and Digital Advertising
Our digital activations allow you to retarget sports fans online and on connected screens, using data-driven placements that follow your audience across channels before, during, and after the event.
Team Access & Player Appearances
Where rights permit, we facilitate brand experiences with athletes — whether that’s content creation, meet-and-greets, or using talent to amplify your message across social platforms.
Use of Club Facilities for Corporate or Fan Events
Host events in iconic sporting venues — perfect for B2B hospitality, product launches, or engaging your internal teams with unforgettable experiences.
Creative Development & Production
Our creative team builds campaign assets aligned with your partnership rights and brand guidelines, optimised for use across stadium, screen, and digital platforms.
Rights Management & Compliance
We ensure that your use of partner assets stays within the boundaries of your deal — protecting both brand and rights-holder while unlocking maximum flexibility.
Sports Marketing Case Studies
Each partnership we broker is tailored to the brand’s audience, objectives, and budget.
These case studies demonstrate how strategic sports advertising can drive awareness, engagement, and long-term brand equity.
Book a call and learn how we can help you achieve your brand’s goals.
Browse All Sports Advertising activations
American Football
How Pepsi’s “Now Is What You Make It” Campaign Redefined Sports Advertising
09 May 2025, 3 min read
Pepsi’s Super Bowl campaigns show how sports and culture collide to create unforgettable brand moments. Here's how your brand can do the same—smartly.
Football
Pepsi’s “Now Is What You Make It”: When Football Met Culture on a Global Stage
09 May 2025, 3 min read
Pepsi’s “Now Is What You Make It” campaign fused football, music, and art into a vibrant World Cup-era experience—discover how culture powered a brand message.
Olympics
Puma & Usain Bolt: How “Forever Faster” Raced Ahead in Sports Advertising
09 May 2025, 3 min read
Usain Bolt’s “Forever Faster” campaign with Puma turned athletic star power into global brand energy—see how speed met strategy in this standout activation.
Why Activate with WSA?
Joined-up Strategy from Start to Finish
We don't treat activation as an add-on. It’s built into your partnership from day one, ensuring every opportunity is accounted for and aligned to your business goals.
Brands trust us to handle activation because we understand the full value chain — from rights negotiation through to post-campaign delivery.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
