Floki’s Official Crypto Token Partnership with World Table Tennis
In a continued effort to align decentralised brands with mainstream global sport, World Sports Advertising (WSA) brokered a landmark sponsorship between Floki, the community-powered crypto token, and World Table Tennis (WTT). The agreement, which made Floki the Official Crypto Token Partner of WTT Champions Incheon, marked a strategic deepening of Floki’s relationship with elite sport—and a powerful bridge between Web3 innovation and Olympic-recognised competition.
As part of the partnership, Floki received brand visibility throughout the WTT Champions Incheon presented by Shinhan Bank, held in South Korea in March 2024. The deal represented another bold play by the Floki team to place their ecosystem at the heart of culturally rich, globally viewed sporting moments.
A Partnership Engineered for Reach and Relevance
The WTT Champions series is a premier tier within the global table tennis circuit, featuring the world’s top-ranked players competing in high-profile, fast-paced matches. Broadcast to a global audience across television and digital platforms, WTT events deliver strong reach into Asia, Europe, and beyond—particularly among digitally engaged, mobile-first fanbases.
For Floki, the WTT platform provided:
- Branding across LED perimeter boards, table decals, and in-venue signage
- Global broadcast visibility, particularly across key Asian markets
- Digital amplification through WTT’s content channels and social media
- Access to a clean, trusted international sports environment that aligns with Olympic values
Unlike traditional combat sports or high-cost league sponsorships, table tennis offers an agile, scalable and deeply respected platform—making it an ideal stage for a disruptive but community-led crypto project like Floki.
WSA’s Role in Structuring the Deal
World Sports Advertising acted as the lead agency, responsible for identifying the opportunity, aligning strategic objectives between both parties, and negotiating commercial terms. Our responsibilities included:
- Securing and structuring partnership rights between Floki and World Table Tennis
- Ensuring brand safety, compliance, and creative control for all asset placements
- Coordinating timelines across WTT’s event planning, Floki’s campaign cycles, and broader media activity
- Supporting international rollout across crypto-native, sports, and mainstream media channels
Our role was to ensure that Floki’s brand message—rooted in performance, accessibility, and community—was not only visible but contextually embedded in a sport that shares its values: speed, global connection, and merit-based success.
A Return to the Table
This partnership built upon a previous successful collaboration between Floki and WTT, first seen in 2023. The Incheon edition marked a strategic extension of that relationship, reaffirming Floki’s commitment to the table tennis community and its international visibility goals.
WTT’s statement described Floki’s return as the “perfect fit” for an event that blends elite sport with global fan engagement. Floki’s campaign around the event was also tailored to highlight its Valhalla gaming ecosystem, bringing together the excitement of live sport with the promise of a decentralised metaverse experience.
Why Table Tennis?
Table tennis may not carry the commercial heft of football or Formula 1, but it offers unique advantages for challenger brands entering global sport:
- Olympic credibility and year-round international tournaments
- A strong presence in high-growth Web3 regions like Southeast Asia, China, and India
- Fast-paced, skill-focused gameplay that aligns with crypto culture’s emphasis on speed and strategy
- Relatively cost-efficient entry point for major branding rights in globally recognised sport
By entering this space, Floki was able to avoid the noise of oversaturated sponsorship environments and instead associate with a trusted, high-integrity platform.
Results and Outcomes
While campaign performance metrics are still being analysed, early signals indicated:
- Strong broadcast exposure across Asia, particularly South Korea, Singapore, and India
- Positive engagement across Web3 communities, citing the WTT partnership as a validation of Floki’s strategic focus
- Increased awareness of Valhalla, Floki’s metaverse product, through its event-linked promotional campaigns
- Reinforced brand positioning in mainstream sport without compromising decentralised ethos
For WTT, the partnership with Floki also added a forward-thinking, innovation-friendly dimension to their event brand—signalling that world-class table tennis is open to dynamic, emerging technologies and audiences.
A Template for Future Crypto x Sport Integrations
The Floki x WTT deal illustrates the power of targeted, context-aware sponsorships in helping decentralised brands gain real-world credibility. Unlike splashy, unstrategic placements, this campaign was grounded in:
- Shared brand values
- Thoughtful media planning
- Global growth potential
- Cultural synergy between fans, athletes, and token holders
By guiding the partnership from conception to execution, WSA helped ensure that this was not just another crypto sports deal, but a campaign with authentic presence and lasting impact.
Where Web3 Meets World-Class Sport
At World Sports Advertising, we specialise in building partnerships that connect emerging brands with established platforms—from football and F1 to Olympic sport and beyond.
The Floki x WTT partnership is a perfect example of this vision in action: fast, focused, and forward-thinking. As decentralised projects continue to push into global consciousness, our role remains to ensure they do so with clarity, credibility, and commercial intelligence.