Floki x Nottingham Forest: A Multi-Layered Partnership Driving Value On and Off the Pitch
In August 2024, Floki, one of the world’s fastest-growing crypto brands, announced a major club sponsorship with Nottingham Forest Football Club. Brokered by World Sports Advertising (WSA), this deal marked Floki’s first official Premier League partnership and opened a new chapter in how crypto brands align with elite sport to drive global visibility, cultural credibility, and commercial return.
The agreement sees Floki featured prominently across LED perimeter advertising at the City Ground and on press conference media backdrops—positioning the brand squarely in front of fans, broadcasters, journalists, and stakeholders both in-stadium and around the world.
But beyond the signage, this partnership is a case study in how modern sports sponsorships can deliver value at multiple levels, far beyond logo exposure alone.
A Platform of Global Scale
With the Premier League boasting over 3.2 billion viewers annually across 212 territories, Nottingham Forest offers a global stage for Floki to extend its reach far beyond crypto-native channels. The LED perimeter boards—positioned pitch-side throughout matches—are among the most frequently viewed and photographed assets in any broadcast, making them a powerful vehicle for consistent brand visibility.
Similarly, Floki’s presence on press conference media walls ensures the brand appears in pre-match and post-match interviews, syndicating across club-owned content, global news coverage, and social media clips viewed by millions. These placements allow the brand to benefit from the credibility and authority of the club’s voice—every interview is an implicit endorsement.
From Exposure to Engagement
However, visibility alone doesn’t guarantee success. What makes the Floki x Forest deal distinctive is how the partnership has been structured to deliver layered, strategic outcomes—bridging media value, digital engagement, and brand storytelling.
1. Strategic Visibility in Contextual Environments
Football fans are some of the most passionate and loyal audiences in the world. By embedding Floki into high-attention moments—such as pitchside action or press room dialogue—the brand becomes part of the emotional landscape of each matchday. This contextual relevance gives brand messaging greater impact than traditional display ads.
For a challenger brand like Floki, this is crucial. In a space where consumer trust and awareness are often barriers to entry, association with an established club provides instant credibility.
2. Global Awareness and Geographic Expansion
Floki has an existing footprint in key emerging markets such as the Middle East, Asia, and Latin America. By partnering with a Premier League club, Floki now adds the UK and Europe to its global media strategy—engaging new fans through the most watched football league in the world.
Nottingham Forest, meanwhile, benefits from Floki’s global crypto community—many of whom are younger, mobile-first, and internationally distributed. The partnership is a two-way value exchange, opening doors for Forest to expand its own digital fanbase and commercial reach outside of traditional football markets.
3. Cultural Alignment Between Brand and Club
There’s a natural synergy between Floki’s decentralised, community-led ethos and Nottingham Forest’s rich heritage as a club built on tradition, underdog spirit, and fan connection.
Rather than simply buying visibility, Floki has opted to embed itself in the football narrative—backing a club with real history and character. This helps Floki evolve beyond speculative crypto advertising and into the realm of meaningful, values-driven partnerships that speak to culture as much as commerce.
What Forest Gains from the Partnership
For Nottingham Forest, the Floki sponsorship represents more than just additional revenue. It signals a commitment to innovation and forward-thinking commercial growth, aligning with a sector that is redefining finance, decentralisation, and digital ownership.
By partnering with a globally active crypto brand, Forest strengthens its proposition to international fans, digital-native consumers, and prospective sponsors seeking relevance in today’s evolving sports economy. The club also gains extended reach through Floki’s media network, increasing its own exposure in crypto, blockchain, and emerging tech spaces.
Brokered by World Sports Advertising: Partnership with Purpose
At World Sports Advertising, we don’t simply match brands and clubs—we engineer strategic, multi-tiered partnerships that deliver measurable results.
The Floki x Nottingham Forest agreement was carefully designed to balance brand exposure with fan engagement, commercial return with cultural alignment. By focusing on high-impact inventory—like LED boards and media walls—we ensured Floki gained continuous brand presence throughout the matchday experience without overextending the partnership into less relevant spaces.
Our role included rights negotiation, value engineering, asset planning, and campaign integration—ensuring that both parties could activate the sponsorship in a way that is authentic, scalable, and ROI-driven.
Setting a New Standard in Sports Sponsorship
This partnership represents a blueprint for how non-traditional brands—particularly in emerging sectors like crypto, fintech, and Web3—can enter elite sport in a way that drives genuine value.
Rather than chasing the biggest logo or the flashiest announcement, the focus was on relevant exposure, meaningful alignment, and smart delivery. Floki gets strategic media real estate with high frequency and trust. Nottingham Forest gains a global partner with a loyal community and tech-forward appeal. And both unlock opportunities to engage audiences well beyond the 90 minutes.
As the commercial landscape in football evolves, expect more brands to follow this model—seeking layered value, not just badges on shirts. And as facilitators of these deals, WSA remains committed to building the next generation of partnerships—where brand ambition meets club legacy, and every placement serves a purpose.