Global OOH Support for Pepperstone’s ATP Tour Sponsorship
When Pepperstone, the global online trading platform, was announced as the official naming partner of the ATP Rankings, it marked a strategic move into one of the world’s most prestigious sporting properties. The multi-year agreement with the Association of Tennis Professionals (ATP) granted Pepperstone international visibility across the elite men’s tennis circuit, aligning the brand with performance, precision, and global credibility.
While the sponsorship was brokered directly between Pepperstone and the ATP, World Sports Advertising (WSA) played a crucial role in supporting the partnership through a coordinated global Out-of-Home (OOH) advertising campaign. Delivered across key cities and tennis markets, the campaign helped translate the digital-first brand’s sponsorship into real-world visibility, driving brand awareness and reinforcing its positioning as a serious player on the international stage.
A Strategic Partnership in Elite Sport
The ATP Tour is one of the most globally distributed sports properties in the world, spanning over 60 tournaments across six continents. It is watched by millions of engaged fans across Europe, Asia, the Americas, and the Middle East—making it a perfect fit for a borderless brand like Pepperstone.
The partnership included naming rights to the ATP Rankings, branding on official tour communications, digital integration across ATP platforms, and presence during live tournament broadcasts. For Pepperstone, this provided both high-frequency exposure and deep integration within the sport’s core performance metric—the rankings themselves.
But to fully capitalise on this digital and broadcast presence, Pepperstone turned to strategic physical placements to reinforce the campaign across key international markets.
World Sports Advertising: OOH Strategy and Execution
World Sports Advertising worked with Pepperstone to translate their ATP sponsorship into on-the-ground visibility, activating OOH campaigns in strategically selected cities around the globe. Our brief was simple: maximise impact, mirror the elite tone of the sponsorship, and ensure local relevance in each region.
Our campaign delivery included:
- Airport advertising in major tennis travel corridors, including London, Dubai, Singapore, and Sydney
- Billboards and street furniture in financial hubs and central business districts
- Digital OOH placements around ATP host cities such as Paris, Shanghai, Melbourne, and New York
- Commuter-focused formats including rail panels and high-frequency transport routes in urban centres
Objectives and Audience
The campaign had three clear strategic goals:
- Reinforce Pepperstone’s association with elite sport and global performance
- Position Pepperstone in front of financially engaged, internationally mobile audiences
- Support ATP tournament visibility with complementary real-world messaging
Our targeting focused on key demographics including affluent professionals, active investors, and sports-engaged high-net-worth individuals—groups that overlap naturally with both tennis spectators and Pepperstone’s customer base.
Campaign Highlights
One of the most effective aspects of the campaign was the synchronisation of digital and physical channels. For example, during the ATP Finals in Turin and the Australian Open in Melbourne, Pepperstone ran event-timed OOH creatives in host cities, driving engagement at the point of interest and enhancing the tournament’s on-ground brand environment.
In London, branded placements across City airport and commuter rail stations ensured high visibility among professionals in finance, fintech, and investment sectors. In Dubai and Singapore, two key global trading hubs, the brand’s message was adapted for digital screens in business districts and international terminals, reinforcing Pepperstone’s global perspective and market relevance.
A Global Sports Campaign Done Right
While digital sponsorships remain a cornerstone of modern sport, campaigns like this underscore the continued power of Out-of-Home media to anchor abstract digital partnerships in the real world. For a trading brand like Pepperstone, trust and tangibility matter—and high-quality, location-specific media helps convert curiosity into credibility.
From a sports perspective, the partnership with the ATP allowed Pepperstone to:
- Build long-term brand equity with a performance-driven audience
- Gain consistency and relevance across global financial and sporting markets
- Connect emotionally with fans through association with the world’s top players and tournaments
Through our OOH support, WSA ensured that this strategy reached not just screens and scoreboards, but the streets, airports, and business hubs where brand trust is formed and reinforced.
Supporting Sporting Partnerships at Scale
At World Sports Advertising, we specialise in bringing brand partnerships to life through impactful, well-targeted media activations. While the Pepperstone x ATP deal was a direct sponsorship between rights holder and brand, our role in supporting its international media visibility made a measurable contribution to the campaign’s reach and resonance.
This case study demonstrates how sponsorships can—and should—be amplified beyond broadcast, with OOH playing a crucial role in extending audience touchpoints, maximising campaign value, and reinforcing global brand messaging.
For any brand looking to step onto the world stage through sport, it’s not just about who you sponsor—it’s how you show up. And with the right placements, at the right time, in the right cities, the results can be game-changing.