WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
by Chloe Barrett
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
Football
Chelsea Crowned Kings of the World at Historic Club World Cup
by Chloe Barrett
22 July 2025, 4 min read
Chelsea FC lifted the first FIFA Club World Cup trophy with a dominant 3-0 victory over PSG. With global brands lining the pitch and millions watching, this historic tournament proved why advertising through sport is the ultimate power play.
Football
Top Sports Advertising Strategies to Maximise Visibility During the FIFA World Cup 2026
by Chloe Barrett
16 July 2025, 4 min read
Explore powerful sport advertising strategies to maximise brand exposure during the FIFA World Cup 2026. From stadium ads to celebrity endorsements, learn how to connect with global audiences and make your brand stand out at this historic tournament.
Informational
How the Middle East is Rewriting the Rules of Global Sports
by Emily Hartwell
14 July 2025, 4 min read
Explore how Saudi Arabia, the UAE, and Qatar are reshaping global sports with mega-events like UFC, NBA, F1, and football—and why smart brands are getting in the game.
Informational
How Crypto is Rewriting the Sports Marketing Playbook
by Oliver Kemp
10 July 2025, 3 min read
Explore how crypto is transforming sports marketing through bold partnerships with clubs like Southampton FC and organisations like BKFC, reshaping fan engagement and brand visibility.
