WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Campaigns
RFU Unlocks Premium Kit Rights in O2 Partnership Renewal
by Anisha Lyall
30 January 2026, 4 min read
The RFU has renewed its Virgin Media O2 partnership through 2031 and reclaimed key kit rights, including back of shirt and shorts branding. The move creates fresh rugby advertising inventory and new entry points for brands.
Campaigns
Oral-B Brings Playful Bite to Its NFL Mascot Campaign
by Anisha Lyall
30 January 2026, 4 min read
Oral-B has taken a playful approach to NFL sponsorship, using mascots and star players to build awareness for its premium electric toothbrush range. The campaign highlights how creative sports advertising can unlock more value from major league partnerships.
Advertising Formats
Super Bowl LX and Why It Remains the Biggest Advertising Stage in the World
by Chloe Barrett
28 January 2026, 3 min read
Super Bowl LX is set to deliver unmatched scale, cultural impact, and advertising opportunity for global brands willing to own the moment.
Innovation
Six Nations Rugby 2026: The Brands Shaping the Championship
by Chloe Barrett
16 January 2026, 4 min read
As the Six Nations heads into 2026, we examine the brands sponsoring the tournament and national teams, and why rugby continues to deliver long term commercial value.
Advertising Formats
Master the Green Baize The Ultimate Guide to Snooker Advertising
by Harshit Dabhi
15 January 2026, 3 min read
A comprehensive guide to UK snooker advertising, covering WST sponsorships, ASA gambling rules, and grassroots marketing strategies.
Football
FIFA World Cup 2026 Advertising Opportunities Guide
by Emily Hartwell
13 January 2026, 7 min read
An in depth guide to advertising around the FIFA World Cup 2026, covering sponsors, audience reach and how brands can activate beyond official FIFA partnerships.
