WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Browse All Sports Advertising news
Informational
Why is Elle Duncan leaving ESPN?
by Leo Carter
13 April 2026, 3 min read
Elle Duncan is leaving ESPN after nearly a decade for Netflix. Learn about her career, opportunities, and what her move means for sports broadcasting.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Informational
Heineken x Playtomic x Padel: How Social Sport Sponsorship Is Being Rewritten
by Chloe Barrett
10 February 2026, 3 min read
By partnering with Playtomic, Heineken 0.0 is using padel tennis to redefine sports sponsorship around social connection and shared experience.
Informational
Darts World Championship Turns Precision Sport into a Big Stage for Brands
by Anisha Lyall
08 January 2026, 4 min read
The Darts World Championship delivers a lively arena, long TV sessions and repeat brand exposure. Its set format, player stories and fan energy create strong sponsorship value across broadcast, digital and on-site activations.
Informational
The Commercial Gold Rush: 2025’s Most Influential Sports Sponsorships
by Harshit Dabhi
22 December 2025, 4 min read
A comprehensive analysis of the top 10 commercial partnerships of 2025, highlighting the rise of luxury, AI, and the ""unbundling"" of women’s sports.
Informational
Cricket On and Off the Pitch: A Test
by Chloe Barrett
17 December 2025, 7 min read
A lively cricket themed sports advertising quiz covering IPL, PSL, BBL and The Ashes. Built for brands exploring sports partnerships and cricket advertising.
