WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Informational
How the Middle East is Rewriting the Rules of Global Sports
by Emily Hartwell
14 July 2025, 4 min read
Explore how Saudi Arabia, the UAE, and Qatar are reshaping global sports with mega-events like UFC, NBA, F1, and football—and why smart brands are getting in the game.
Informational
How Crypto is Rewriting the Sports Marketing Playbook
by Oliver Kemp
10 July 2025, 3 min read
Explore how crypto is transforming sports marketing through bold partnerships with clubs like Southampton FC and organisations like BKFC, reshaping fan engagement and brand visibility.
Informational
Inside the World Where Esports and Advertising Conquer Together
by Emily Hartwell
08 July 2025, 5 min read
Esports is exploding globally offering brands unmatched access to loyal, digital-first audiences. From live events to in-game advertising, discover how esports marketing delivers real impact, authenticity, and massive reach worldwide.
Informational
Why Padel Is Your Next Big Sports Advertising Opportunity
by Oliver Kemp
04 July 2025, 4 min read
Padel is booming globally and offering unique sports advertising opportunities. Discover how your brand can connect with a passionate and growing audience.
Informational
Why Spartan Arabia Sports is the Ultimate Sports Branding Opportunity in the UAE
by James Whitmore
03 July 2025, 3 min read
Spartan Arabia offers brands unmatched access to the UAE’s active, driven crowd—boosting engagement through grit, wellness, and epic race-day moments.
