WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
by Oliver Kemp
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Informational
Why Luxury Watch Brands Invest Their Time in Sports Partnerships?
by Sophie Langford
01 September 2025, 4 min read
Luxury brands invest in sports partnerships to gain global exposure, credibility and association with excellence. These collaborations enhance brand prestige, reach affluent audiences and create lasting impact through powerful storytelling.
Informational
How Sports Ambassadors Can Propel Your Brand Forward
by Sophie Langford
12 August 2025, 4 min read
Sports ambassadors bring credibility, passion, and global reach to your brand. By aligning with the right athletes, you can inspire trust, engage fans, and create authentic connections that drive long-term customer loyalty and measurable marketing impact.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Informational
How the Middle East is Rewriting the Rules of Global Sports
by Emily Hartwell
14 July 2025, 4 min read
Explore how Saudi Arabia, the UAE, and Qatar are reshaping global sports with mega-events like UFC, NBA, F1, and football—and why smart brands are getting in the game.
Informational
How Crypto is Rewriting the Sports Marketing Playbook
by Oliver Kemp
10 July 2025, 3 min read
Explore how crypto is transforming sports marketing through bold partnerships with clubs like Southampton FC and organisations like BKFC, reshaping fan engagement and brand visibility.
