WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
How Sport Builds Economies and Inspires Global Investment
by Anisha Lyall
17 October 2025, 9 min read
Sport drives global economic growth, creating jobs, boosting tourism and generating billions in investment. From football and Formula 1 to cricket and golf, it connects industries, strengthens trade and fuels opportunities through worldwide sports partnerships
Informational
Crypto Advertising In Sports Skyrockets And Future Outlook
by James Whitmore
30 September 2025, 5 min read
Crypto advertising in sport has surged 20 percent to $565m. With campaigns from Floki, Apu and others, blockchain brands are reshaping sports partnerships, engaging fans worldwide, and creating new opportunities across football, F1, cricket and more.
Informational
Why Luxury Watch Brands Invest Their Time in Sports Partnerships?
by Sophie Langford
01 September 2025, 4 min read
Luxury brands invest in sports partnerships to gain global exposure, credibility and association with excellence. These collaborations enhance brand prestige, reach affluent audiences and create lasting impact through powerful storytelling.
Informational
How Sports Ambassadors Can Propel Your Brand Forward
by Sophie Langford
12 August 2025, 4 min read
Sports ambassadors bring credibility, passion, and global reach to your brand. By aligning with the right athletes, you can inspire trust, engage fans, and create authentic connections that drive long-term customer loyalty and measurable marketing impact.
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
by Oliver Kemp
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
