WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Campaigns
Targeting Gen Z Fans Through Sports Advertising
by Sophie Langford
02 April 2026, 8 min read
Explore how to engage Gen Z audiences through sports advertising using ambassadors, content, and immersive experiences that drive real connection.
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Browse All Sports Advertising news
Events
Why Did WrestleMania Leave New Orleans?
by Leo Carter
21 April 2026, 2 min read
Discover why WrestleMania hasn’t returned to New Orleans—from WWE’s global rotation strategy to city bidding, stadium availability, and future hosting chances.
Events
Famous Mascots in Sports Partnerships - The American Edit
by Emily Hartwell
07 November 2025, 4 min read
Explore how famous mascots across the NFL and other US sports enhance fan experiences, deepen team loyalty, and help brands maximise sponsorship value through creative sports partnerships.
