WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Football
Accelerate Your Marketing with Formula 1 Car Sponsorship to Connect with Worldwide Audiences
by Sophie Langford
09 September 2025, 3 min read
Formula 1 car sponsorship delivers global exposure and prestige. With trackside visibility, digital campaigns and worldwide fan engagement, F1 connects businesses with international markets and drives powerful marketing impact.
Football
Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
by Chloe Barrett
02 September 2025, 3 min read
Sky Sports will broadcast 215 Premier League matches each season from 2025. This landmark deal boosts coverage and expands sport advertising opportunities for brands to reach millions of passionate football fans across global markets.
Football
Football advertising playbook for brands
by Emily Hartwell
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
Football
A Bold New Era Begins Liverpool FC & Adidas Reunite
by Emily Hartwell
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
by Oliver Kemp
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
Football
Man Utd Clinches Summer Series Title in Atlanta
by Sophie Langford
05 August 2025, 3 min read
Manchester United won the 2025 Premier League Summer Series after a 2–2 draw with Everton in Atlanta. The US tour brought packed stadiums, debuts, and sponsor exposure across every format, proving how football drives real impact for brands.
