WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Football
The Global Football Quiz From Clubs to Campaigns
by Emily Hartwell
27 October 2025, 4 min read
A football fan or brand strategist? Take this 20-question quiz mixing sports partnerships, football sponsorships, and a few fun trivia curveballs. Answers at the end!
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
by Anisha Lyall
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
Football
Europe’s Sporting Ambitions Find a New Home in the East
by Anisha Lyall
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Football
Champions League 2025 Advertising Stats and Sponsorship Outlook
by Sophie Langford
22 September 2025, 4 min read
Champions League 2025 is a global showcase for football and brand visibility. Discover advertising opportunities, sponsorship tiers, key stats and why sports partnerships in football are stronger than ever.
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
by Sophie Langford
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
Football
Sponsorship in Premier League Football
by Chloe Barrett
16 September 2025, 5 min read
Premier League sponsorship unlocks global brand visibility, fan loyalty, and digital-first activations. From shirt deals to league partnerships, discover how brands thrive.
