The Global Football Quiz From Clubs to Campaigns

Football has always been more than a game — it’s a global stage for sports advertising. Shirt sponsors, pitch-side LED boards, and brand activations turn every goal into a marketing moment. Whether you’re a fan who can recall Messi’s World Cup magic or a brand exploring sports partnerships, this quiz will test what you really know about football’s marketing game.

So grab a coffee, get comfy, and let’s see if you can hit the top of the table. (Answers are at the end — no peeking!)

The Quiz

1. Who was Chelsea’s main jersey sponsor in the 2024 Premier League season?

a) Three UK b) Infinite Athlete c) Trivago d) Yokohama

2. Which airline brand sponsors Real Madrid’s kit in La Liga?

a) Qatar Airways b) Emirates c) Etihad Airways d) Turkish Airlines

3. Manchester City’s shirt sponsor Etihad Airways is based in which country?

a) Qatar b) UAE c) Saudi Arabia d) Bahrain

4. Which brand was the main front-of-shirt sponsor for FC Barcelona in the 2024/25 season?

a) Spotify b) Rakuten c) Qatar Airways d) Beko

5. Who sponsors Arsenal’s kit in the Premier League?

a) Emirates b) Etihad c) AIA d) Binance

6. Paris Saint-Germain’s (PSG) main shirt sponsor is which brand?

a) Accor Live Limitless b) Qatar Airways c) Nike d) Fly Emirates

7. Which cryptocurrency exchange became the sleeve sponsor for Manchester United in 2024?

a) Coinbase b) OKX c) Binance d) Crypto .com

8. In Serie A, Juventus’ long-standing main shirt sponsor is:

a) Jeep b) Fiat c) Adidas d) Lancia

9. Which brand sponsors Bayern Munich’s home stadium?

a) Allianz b) Audi c) Adidas d) Volkswagen

10. Liverpool’s front-of-shirt sponsor for the 2024 season was:

a) Standard Chartered b) Carlsberg c) Expedia d) Nike

11. What was FIFA’s official crypto sponsor during the Qatar 2022 World Cup?

a) Crypto .com b) Binance c) Coinbase d) Bitget

12. Which brand replaced Chevrolet as Manchester United’s main sponsor in 2021?

a) TeamViewer b) Snapdragon c) Kohler d) Lenovo

13. Who became the official sleeve sponsor of the Premier League in 2023?

a) Barclays b) EA Sports c) Castrol d) Panini

14. Which brand became Inter Milan’s front-of-shirt sponsor in 2024?

a) Paramount+ b) Lenovo c) Pirelli d) Socios .com

15. Newcastle United’s main shirt sponsor in 2024 came from which industry?

a) Tourism b) Financial Services c) Betting d) Crypto

16. Who scored the winning goal for Argentina in the 2022 FIFA World Cup Final?

a) Messi b) Di María c) Mbappé d) Martínez

17. Which stadium is known as “The Theatre of Dreams”?

a) Stamford Bridge b) Old Trafford c) Anfield d) Etihad Stadium

18. Who holds the record for the most Champions League goals ever?

a) Messi b) Ronaldo c) Lewandowski d) Benzema

19. Which team won the 2024 UEFA Champions League?

a) Real Madrid b) Manchester City c) Inter Milan d) Bayern Munich

20. Which football legend recently hinted that the 2026 World Cup might be his last?

a) Lionel Messi b) Luka Modrić c) Cristiano Ronaldo d) Neymar Jr.

The Bigger Picture

These sponsorships shape the pulse of global football. Every logo on a kit tells a business story — an airline’s reach, a fintech’s ambition, a crypto exchange’s bet on trust. Brands that understand the culture of football go beyond exposure; they create belonging.

If you’re planning your next campaign, start by exploring our Football Advertising section or our guide to Sponsorship in Premier League Football. You’ll also find inspiration in Boost Your Brand with Sports Ambassadors and a look at emerging regions in Why European Sports Teams Are Looking East.

And when you’re ready to take your brand global, our Contact page is where your journey begins.

Useful Links:

• FIFA World Cup 2026 set to redefine sports advertising opportunities
• Sponsorship in Premier League Football
• Football Advertising Playbook for Brands

FAQs

Q1. How does sports advertising in football benefit brands?

It offers unmatched visibility and emotional engagement through fans who associate sponsors with their club identity.

Q2. What are the most common forms of football sponsorship?

Shirt, sleeve, stadium, and digital content partnerships dominate, with growing demand for influencer-style sports partnerships via player ambassadors.

Q3. Are crypto and fintech brands still active in football?

Yes — many, like OKX and Crypto .com, continue investing, though with greater focus on regulation and audience trust.

Q4. How can mid-level brands get involved?

By exploring regional clubs or league sponsorships. Our Sports Advertising hub explains how scalable campaigns can start affordably.

Answers

1. b) Infinite Athlete 2. b) Emirates 3. b) UAE 4. a) Spotify 5. a) Emirates 6. b) Qatar Airways 7. b) OKX 8. a) Jeep 9. a) Allianz 10. a) Standard Chartered 11. a) Crypto .com 12. a) TeamViewer 13. b) EA Sports 14. a) Paramount+ 15. c) Betting 16. b) Di María 17. b) Old Trafford 18. b) Ronaldo 19. a) Real Madrid 20. a) Lionel Messi