What is perimeter advertising and how does it work?

It places your brand on LED boards surrounding the pitch, court, or track — ensuring exposure to fans in-stadium and millions more watching on TV or online.

How does kit sponsorship drive visibility?

Your brand appears on athletes' kits — making it visible across live coverage, press photos, highlight reels, merchandise, and social media.

Can I activate during specific matches or leagues?

Yes. We can geo-target your placements by league, event, team, or region to align with your audience strategy.

What sports do you cover?

We work across football, cricket, esports, motorsport, combat sports, basketball, and global events like the Olympics.

Is sports advertising only for large brands?

Not at all. We create tailored opportunities for SMEs as well — from regional club sponsorships to programmatic stadium media buys.

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WSA News & Insights

Catch up on the latest from World Sports Advertising — from global campaign launches and partnership news to expert takes on the evolving world of sports marketing.

Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.