WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
How Sports Ambassadors Can Propel Your Brand Forward
by Sophie Langford
12 August 2025, 4 min read
Sports ambassadors bring credibility, passion, and global reach to your brand. By aligning with the right athletes, you can inspire trust, engage fans, and create authentic connections that drive long-term customer loyalty and measurable marketing impact.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
by Oliver Kemp
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
Football
Man Utd Clinches Summer Series Title in Atlanta
by Sophie Langford
05 August 2025, 3 min read
Manchester United won the 2025 Premier League Summer Series after a 2–2 draw with Everton in Atlanta. The US tour brought packed stadiums, debuts, and sponsor exposure across every format, proving how football drives real impact for brands.
Football
AYS Developers Partner with Argentine Football Association
by Chloe Barrett
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Strategy
When Sporting Universes Collided to Boost a Brand
by Emily Hartwell
28 July 2025, 20 min read
Explore how cross-sport campaigns like cricket x football or NFL x esports boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
by Chloe Barrett
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
