WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Informational
Your Guide to Darts Advertising Opportunities
by Emily Hartwell
21 November 2025, 3 min read
From live tournaments to pub promotions, darts advertising offers brands unique ways to reach engaged audiences, highlighted by the opportunity to sponsor Nathan Aspinall at the 2025 World Darts Championships.
Motorsport
Audi enters Formula 1 in 2026
by Emily Hartwell
19 November 2025, 5 min read
Audi’s arrival in Formula 1 marks a major shift in motorsport and global sports partnerships. Here is what the move means for brands and how you can use sports advertising to scale your reach.
Informational
Underrated Sports That Can Boost Your Brand Visibility
by Anisha Lyall
14 November 2025, 4 min read
Brands can unlock strong visibility through undervalued sports. This article highlights regional growth in darts, MMA, table tennis, horse racing, extreme sports and equestrianism, showing how each offers targeted and high impact advertising routes.
Football
Advertising with the Football Champions League 2025: A Game-Changing Opportunity
by James Whitmore
13 November 2025, 3 min read
The Champions League 2025 presents a prime platform for brands to engage football fans with high-impact advertising. Learn how stadium, transport, and digital OOH formats deliver unrivalled visibility.
Football
Amiri and FC Barcelona partnership shows the power of prestige
by James Whitmore
10 November 2025, 4 min read
Discover how Amiri’s collaboration with FC Barcelona demonstrates the power of prestige in sports partnerships. Learn how luxury brands align with elite clubs to build global resonance and brand value.
Events
Famous Mascots in Sports Partnerships - The American Edit
by Oliver Kemp
07 November 2025, 4 min read
Explore how famous mascots across the NFL and other US sports enhance fan experiences, deepen team loyalty, and help brands maximise sponsorship value through creative sports partnerships.
