WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Olympics
Starbucks Joins LA28’s Top Tier Set
by Chloe Barrett
22 September 2025, 3 min read
Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.
Olympics
The Long Run: Unlocking the Value of Marathon Sponsorship for B2B Brands
by Oliver Kemp
23 June 2025, 3 min read
Discover how B2B brands use marathon sponsorships to boost visibility, credibility, and meaningful engagement with high-value business audiences.
