WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Motorsport
The Global Motorsport Quiz for Brands and Fans
by Anisha Lyall
03 December 2025, 5 min read
Test your motorsport knowledge with a quiz that covers questions with practical sponsorship insights across Formula 1, MotoGP and more. It highlights how brands use racing platforms, digital assets and partnerships to reach engaged global audiences.
Motorsport
Audi enters Formula 1 in 2026
by Emily Hartwell
19 November 2025, 5 min read
Audi’s arrival in Formula 1 marks a major shift in motorsport and global sports partnerships. Here is what the move means for brands and how you can use sports advertising to scale your reach.
Motorsport
Jack Daniels x McLaren and the Record Breaking McLaren F1 Brand Valuation
by Chloe Barrett
30 September 2025, 4 min read
Jack Daniels and McLaren showcase the power of sports partnerships. With McLaren’s $5bn valuation and global fan reach, this collaboration highlights why sports advertising is a winning formula for ambitious brands.
Motorsport
Accelerate Your Marketing with Formula 1 Car Sponsorship to Connect with Worldwide Audiences
by Sophie Langford
09 September 2025, 3 min read
Formula 1 car sponsorship delivers global exposure and prestige. With trackside visibility, digital campaigns and worldwide fan engagement, F1 connects businesses with international markets and drives powerful marketing impact.
Motorsport
How Digital Ads Are Revolutionising Formula 1: McLaren Leads the Charge
by Sophie Langford
09 June 2025, 4 min read
Formula 1 goes futuristic with digital ads on cars and helmets. Discover how McLaren is shifting the game—and what it means for sports advertisers.
