WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Campaigns
RFU Unlocks Premium Kit Rights in O2 Partnership Renewal
by Anisha Lyall
30 January 2026, 4 min read
The RFU has renewed its Virgin Media O2 partnership through 2031 and reclaimed key kit rights, including back of shirt and shorts branding. The move creates fresh rugby advertising inventory and new entry points for brands.
Campaigns
Oral-B Brings Playful Bite to Its NFL Mascot Campaign
by Anisha Lyall
30 January 2026, 4 min read
Oral-B has taken a playful approach to NFL sponsorship, using mascots and star players to build awareness for its premium electric toothbrush range. The campaign highlights how creative sports advertising can unlock more value from major league partnerships.
Campaigns
DP World and the Power of Sports Sponsorship: Elevating Brand Awareness on a Global Stage
by James Whitmore
25 June 2025, 5 min read
DP World boosts global brand awareness through strategic sports sponsorships in golf and cricket, creating emotional connections and authentic brand stories.
