Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
football
motorsport
basketball
combat-sports
cricket
golf
olympics
Discover the benefits of sports advertising
Enhanced Brand Visibility
Sports partnerships expose brands to massive, engaged audiences via events, broadcasts, and digital platforms. Stadium signage, jersey sponsorships, and athlete endorsements amplify recognition, ensuring brands stand out in competitive markets and resonate with diverse, passionate fans globally.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
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News & Case Studies
Basketball
NBA Takes Over UAE Billboards Ahead of Abu Dhabi's 2025 Games
08 October 2025, 6 min read
Abu Dhabi welcomes NBA preseason action between the Knicks and 76ers this October. The city’s skyline is alive with OOH billboards, brand activations and sports partnerships that mark the UAE’s global rise in sports advertising.
Motorsport
Jack Daniels x McLaren and the Record Breaking McLaren F1 Brand Valuation
30 September 2025, 4 min read
Jack Daniels and McLaren showcase the power of sports partnerships. With McLaren’s $5bn valuation and global fan reach, this collaboration highlights why sports advertising is a winning formula for ambitious brands.
Informational
Crypto Advertising In Sports Skyrockets And Future Outlook
30 September 2025, 5 min read
Crypto advertising in sport has surged 20 percent to $565m. With campaigns from Floki, Apu and others, blockchain brands are reshaping sports partnerships, engaging fans worldwide, and creating new opportunities across football, F1, cricket and more.
Olympics
Starbucks Joins LA28’s Top Tier Set
22 September 2025, 3 min read
Starbucks has signed on as the fourth founding partner of the Los Angeles 2028 Olympic and Paralympic Games. Discover the sponsorship value, brand activations, and how the LA28 Games create global sports advertising opportunities.
