Brand Partnerships in Global Sport
WSA is a leader in brokering and managing high-impact sports partnerships on a global scale.
We deliver unparalleled results for our clients with extensive experience across diverse sports—including Football, Rugby, Cricket, Formula One, MMA, Boxing, Darts, World Table Tennis, Badminton, and Basketball.
Browse our case studies below to see how we've helped clients activate their brand through world-class sporting properties.
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Our Specialty Sports
football
motorsport
basketball
combat-sports
cricket
golf
olympics
Discover the benefits of sports advertising
Enhanced Brand Visibility
Sports partnerships expose brands to massive, engaged audiences via events, broadcasts, and digital platforms. Stadium signage, jersey sponsorships, and athlete endorsements amplify recognition, ensuring brands stand out in competitive markets and resonate with diverse, passionate fans globally.
Your guide to effective sports marketing
Unlock the full potential of sports partnerships with our expert guide. Packed with strategic insights, real-world examples, and activation tips across global sports, it’s a must-have resource for any brand looking to drive impact, engagement and ROI through sport. Download your copy today.
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News & Case Studies
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Motorsport
Inside the Komatsu and Williams Racing F1 Partnership
19 August 2025, 5 min read
A closer look at how Komatsu joined forces with Williams Racing F1 to deliver a powerful sports advertising campaign that inspired employees, reached global audiences, and strengthened brand impact.
Football
Floki and Napoli FC Sports Partnership Driving Global Engagement
15 August 2025, 4 min read
A detailed case study on the sports partnership between Floki and Napoli FC, showcasing how sports advertising drove global brand visibility and fan engagement.
Informational
How Sports Ambassadors Can Propel Your Brand Forward
12 August 2025, 4 min read
Sports ambassadors bring credibility, passion, and global reach to your brand. By aligning with the right athletes, you can inspire trust, engage fans, and create authentic connections that drive long-term customer loyalty and measurable marketing impact.
