Olympics
Advertising Impacts you can expect
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
Explore opportunities with Olympics
Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
Advertising Opportunities
Venue & Broadcast Branding
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
Team & Athlete Partnerships
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
Digital & Social Campaigns
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Fan Engagement Activations
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Olympics Ambassadors
Usain Bolt
Usain Bolt is the fastest man in history and a global icon of Olympic sport. His legacy, charisma, and universal appeal transcend athletics, making him a standout brand ambassador.
Simone Biles
Simone Biles is the most decorated gymnast in history. Admired for her excellence and resilience, she represents elite performance, empowerment, and inspiration across a broad, multi-generational audience.
Michael Phelps
Michael Phelps is the most successful Olympian of all time. With 23 gold medals and unmatched longevity, he remains a respected figure in sport, wellness, and global campaigns.
Olympics FAQs
News & insights
