Olympics
Advertising Impacts you can expect
3.05
billion
Total Viewership
Tokyo 2020 Olympic Games
206
nations
IOC Member Countries
More than the UN
339
events
Across 33 sports
Summer Olympics
15
billion
Social Video Views
Generated by Tokyo 2020
15
billion
Social Video Views
Generated by Tokyo 2020
20000
athletes
Summer & Winter Combined
Competing on a global stage
20000
athletes
Summer & Winter Combined
Competing on a global stage
Advertise in the Olympics — the pinnacle of global sport and unity. With 200+ nations and 30+ sports, the Games deliver unmatched cultural resonance and audience reach.
Explore venue branding, athlete-led campaigns, and global sponsorship integrations across the Summer and Winter Games.
Explore opportunities with Olympics
Showcase your brand alongside the most iconic athletes and moments. With WSA, activate Olympic advertising that spans screens, stadiums, and stories worldwide.
Advertising Opportunities
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Venue & Broadcast Branding
Place your brand front and centre with signage across competition venues and integrated overlays in global Olympic broadcasts. Ideal for premium visibility across every time zone.
In-Venue Branding: $2M – $25M+ per Games
Broadcast Integration: $5M – $40M per Games
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Team & Athlete Partnerships
Collaborate with Olympians across content, campaigns, and endorsements. Align your brand with excellence, dedication, and global fan appeal.
National Team Sponsorship: $3M – $50M per Olympic cycle
Top-Tier Individual Athlete Endorsements: $250K – $10M+ per year
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Digital & Social Campaigns
From TikTok takeovers to livestream integrations, Olympic digital activations allow brands to engage fans in real time and generate viral moments across platforms.
Social Media Campaigns: $250K – $5M+ per campaign
Influencer-Led Athlete Takeovers or Live Streams: $50K – $500K per activation
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Fan Engagement Activations
Create memorable experiences through branded zones, VR simulations, or interactive installations in Olympic parks and host cities.
Fan Zones & Experiential Installations: $500K – $10M+ per zone
Hospitality Packages & VIP Access: $25K – $500K per event
Olympics Ambassadors
Usain Bolt
Usain Bolt is the fastest man in history and a global icon of Olympic sport. His legacy, charisma, and universal appeal transcend athletics, making him a standout brand ambassador.
Simone Biles
Simone Biles is the most decorated gymnast in history. Admired for her excellence and resilience, she represents elite performance, empowerment, and inspiration across a broad, multi-generational audience.
Michael Phelps
Michael Phelps is the most successful Olympian of all time. With 23 gold medals and unmatched longevity, he remains a respected figure in sport, wellness, and global campaigns.
Olympics FAQs
News & Case Studies
Olympics
The Long Run: Unlocking the Value of Marathon Sponsorship for B2B Brands
23 June 2025, 3 min read
Discover how B2B brands use marathon sponsorships to boost visibility, credibility, and meaningful engagement with high-value business audiences.
Olympics
Delivering Olympic Countdown Campaign at Covent Garden Ahead of Paris 2024
13 May 2025, 4 min read
Striking Covent Garden campaign marked 100 days to Paris 2024, showcasing Olympic spirit and official access through high-impact Out-of-Home advertising.
Olympics
Puma & Usain Bolt: How “Forever Faster” Raced Ahead in Sports Advertising
09 May 2025, 3 min read
Usain Bolt’s “Forever Faster” campaign with Puma turned athletic star power into global brand energy—see how speed met strategy in this standout activation.
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
