Football / Soccer
Advertising Impacts you can expect
1.6
billion
Global TV Viewership
Across all leagues
5
billion
FIFA World Cup Audience
Watched Qatar 2022
28
billion
Annual Club Revenues
Top 20 teams combined
250
million
Active Global Players
Including all age groups
250
million
Active Global Players
Including all age groups
211
nations
FIFA Member Countries
More than the UN
211
nations
FIFA Member Countries
More than the UN
Advertise in the world’s most watched sport. From Premier League giants to global leagues like La Liga and Serie A, football delivers unmatched reach, passion, and visibility.
Explore club partnerships, perimeter boards, and kit sponsorships that put your brand in front of billions of engaged fans worldwide.
Explore opportunities with Football / Soccer
Connect your brand with football’s unmatched global audience. Whether you're targeting Premier League exposure or international campaigns, our team can unlock high-impact opportunities tailored to your goals. Leave your details to get started.
Leagues we cover
Premier League
Manchester United
Liverpool
Chelsea
The most-watched football league worldwide, attracting over 3.2 billion viewers each season. Its global appeal offers unmatched exposure for brands.
EFL Championship
Norwich City
Leeds United
Sunderland
England’s second-tier league commands a loyal audience of around 17 million weekly viewers, ideal for targeting dedicated UK football fans.
Scottish Premiership
Celtic
Rangers
Aberdeen
Scotland’s top league reaches over 2 million viewers weekly, with strong local and diaspora support.
La Liga
Real Madrid
Barcelona
Atlético Madrid
Spain’s flagship league draws over 2.5 billion viewers globally every season, showcasing some of football’s biggest stars.
Bundesliga
Bayern Munich
Borussia Dortmund
RB Leipzig
Germany’s top division leads Europe in stadium attendance with 43,000+ fans per game, broadcasting to 200+ countries.
Serie A
Juventus
Inter Milan
AC Milan
Ligue 1
Paris Saint-Germain
Olympique Marseille
AS Monaco
France’s top league averages over 21,000 fans per match, growing its international audience.
Eredivisie
Ajax
PSV Eindhoven
Feyenoord
Advertising Opportunities
/images/sports/football/perimeter-advertising-board.webp
Perimeter LED Boards in Football Advertising
Perimeter LED boards are one of the most impactful formats in football advertising. Positioned around the pitch, they deliver continuous visibility during live matches, reaching both stadium fans and millions watching on global broadcasts. Seen in top leagues like the Premier League, La Liga, and Bundesliga, these dynamic displays ensure your brand becomes part of the action. LED boards don’t just offer exposure, they create brand association in real time, as fans engage with the highs and lows of every match. With the option to localize messaging through virtual feeds, they’re ideal for brands targeting global or regional markets with high frequency and emotional impact.
Check out the individual league pages for pricing details.
/images/sports/football/kit-sponsorship.webp
Kit Sponsorship
Kit sponsorship is one of the most powerful ways to gain lasting brand exposure in football. Your logo appears on players’ jerseys every match, delivering consistent visibility in stadiums, broadcasts, social media, and highlights. This exposure spans entire seasons and reaches millions of fans across top leagues like the Premier League, Serie A, and La Liga.
Beyond visibility, kit sponsorship builds strong emotional ties between your brand and football supporters. Fans connect your logo with their favourite teams and players, boosting trust and loyalty. Whether on the front, back, or sleeves, your brand becomes part of the matchday experience seen by millions worldwide.
For brands aiming for long-term, high-impact presence in the world’s biggest football markets, kit sponsorship offers unmatched reach and credibility.
Check out the individual league pages for pricing details.
/images/sports/football/press-conference-media-wall.webp
Press Conference Media Wall
Press conference backdrops provide consistent, high-profile brand exposure in football. Positioned behind players and coaches during pre- and post-match interviews and official announcements, these media walls appear in broadcasts and social media worldwide, reaching millions of engaged fans and journalists. This prime placement associates your brand with key moments that fans follow closely, delivering repeated visibility throughout the season across major leagues and tournaments. For brands seeking credibility and trust, press backdrops offer a powerful way to stay front and center in football’s most important conversations.
Check out the individual league pages for pricing details.
/images/sports/football/club-partnership.webp
Club Partnership
Club partnerships enable brands to connect authentically with the identity and values of top football institutions. Through headline sponsorships, regional partnerships, and custom activations, these collaborations offer exclusive access to millions of passionate and loyal fans around the world. By aligning your brand with a club’s culture and community, you create meaningful engagement opportunities across matchdays, digital platforms, and fan events. Club partnerships deliver lasting impact, building trust and loyalty while enhancing your presence in key football markets globally.
Check out the individual league pages for pricing details.
Football / Soccer Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
Football FAQs
News & Case Studies
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
Football
Europe’s Sporting Ambitions Find a New Home in the East
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Football
Champions League 2025 Advertising Stats and Sponsorship Outlook
22 September 2025, 4 min read
Champions League 2025 is a global showcase for football and brand visibility. Discover advertising opportunities, sponsorship tiers, key stats and why sports partnerships in football are stronger than ever.
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
