Bundesliga
Advertising Impacts you can expect
1.1
billion
Total Global Audience
Bundesliga season coverage
43
million
Live Attendance
Annual stadium visitors
18
clubs
Top Tier Teams
Including Bayern & Dortmund
200
+ countries
Broadcast Reach
Global Bundesliga access
200
+ countries
Broadcast Reach
Global Bundesliga access
306
matches
Per Season
Bundesliga matchday exposure
306
matches
Per Season
Bundesliga matchday exposure
Advertise in the Bundesliga — Germany’s premier football league with global reach. Home to Bayern Munich, Borussia Dortmund, and fan-filled stadiums, it offers unmatched visibility across Europe and beyond.
Explore kit sponsorships, LED perimeter boards, and club partnerships that put your brand at the centre of elite German football.
Explore opportunities with Bundesliga
Gain exposure across one of Europe’s most respected leagues. From in-stadium activations to global broadcast campaigns, we’ll help you build impactful sponsorships in the Bundesliga. Leave your details to start a conversation.
Advertising Opportunities
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Perimeter Advertising Boards
Bundesliga perimeter LED boards offer brands premium exposure across live European broadcasts. Matches are watched globally, and in-venue activations reach some of the highest attendance figures in Europe.
€5,000 – €250,000 per match
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Kit Sponsorship
Kit sponsorship in the Bundesliga delivers consistent visibility through live broadcasts, post-match coverage, and global merchandising. Brands appear front and centre on shirts worn by top players across 200+ countries.
€500,000 – €35M per season
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Press Conference Media Wall
Press conferences across Bundesliga clubs receive global sports coverage. Media wall branding reaches broadcast, online, and print media, offering excellent brand continuity during key interview moments.
€75,000 – €750,000 per season
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Club Partnership
Bundesliga club partnerships offer deep alignment with heritage-rich and internationally competitive teams. Brands benefit from powerful regional presence, global broadcast coverage, and fan loyalty at scale.
€250,000 – €5M per season
Bundesliga Teams
Promote your brand with Bundesliga advertising. Reach German and global audiences through club sponsorships, LED perimeter boards, kits, and broadcast integration.
2025 Team Line-UP
Bayer Leverkusen
Bayer Leverkusen combines Bundesliga consistency with European competitiveness. Known for modern attacking football and a strong fanbase, the club offers high-value visibility for brands across German and international sports platforms.
Bayern Munich
Bayern Munich is the dominant force in German football, with global reach, record titles, and unmatched brand power. Sponsorships with Bayern deliver worldwide exposure through Bundesliga and Champions League coverage, iconic players, and packed Allianz Arena matchdays.
Borussia Dortmund
Borussia Dortmund is renowned for its electric atmosphere, massive fanbase, and global youth appeal. Brands aligned with BVB gain access to high-profile exposure across Europe and a deeply loyal community driven by passion and authenticity.
Borussia Mönchengladbach
Borussia Mönchengladbach blends European heritage with contemporary energy. With a strong following, modern infrastructure, and frequent TV presence, it’s an ideal club for brands seeking trusted Bundesliga partnerships with legacy value.
Darmstadt
SV Darmstadt 98 brings Bundesliga football to Hesse with grassroots energy and loyal local support. Brand partnerships here are ideal for companies seeking community alignment and value-driven audience connection.
Eintracht Frankfurt
Eintracht Frankfurt offers brands high-energy exposure at the heart of Germany’s financial capital. The club blends passionate local support with modern branding, ideal for sponsors targeting both domestic and pan-European audiences.
FC Augsburg
FC Augsburg offers focused regional activation and strong Bundesliga visibility. With consistent top-flight presence and a loyal Bavarian fanbase, Augsburg provides accessible entry points for brands targeting football audiences in southern Germany.
FC Köln
FC Köln (Cologne) offers brands a vibrant, city-based fan culture and one of the league’s most recognisable matchday atmospheres. Ideal for urban-targeted campaigns with high emotional and media engagement potential.
FC St. Pauli
FC St. Pauli is one of football’s most unique clubs — with a globally admired brand, left-wing ethos, and fiercely loyal fans. Brands aligned with St. Pauli benefit from cultural credibility and purpose-driven engagement that transcends traditional sponsorship.
Heidenheim
1. FC Heidenheim is a rising Bundesliga club offering fresh energy and high local visibility. With growing national attention, it’s ideal for challenger brands or first-movers looking to build credibility in emerging football markets.
Holstein Kiel
Holstein Kiel makes its Bundesliga debut in the 2024–25 season, offering a fresh platform for brands targeting engaged fans in northern Germany. With rising national attention, the club provides exciting new commercial opportunities in a growing market.
Mainz 05
Mainz 05 is known for overperformance, community focus, and entertaining football. The club’s Mainz-based identity makes it ideal for regional campaigns with a high-trust fanbase and regular Bundesliga coverage.
RB Leipzig
RB Leipzig has rapidly grown into one of Germany’s elite clubs, competing regularly in the Champions League. Sponsorship opportunities provide brands with high-tech integration, youth-focused marketing, and strong exposure across digital and broadcast channels.
SC Freiburg
SC Freiburg is known for its stable management, youth development, and strong regional identity. Brands working with Freiburg access loyal fan engagement and an ideal environment for community-driven, sustainable partnerships.
TSG Hoffenheim
TSG Hoffenheim offers a forward-thinking, tech-savvy environment for brand exposure. With strong Bundesliga performance and smart commercial integration, it’s a valuable partnership for companies seeking innovation-led football engagement.
Union Berlin
Union Berlin has captured international attention through its remarkable rise and cult-like support. A partnership with Union aligns brands with authenticity, fan loyalty, and the progressive edge of modern German football.
VfB Stuttgart
VfB Stuttgart is one of Germany’s most traditional clubs, offering regional strength and Bundesliga prestige. With a large, dedicated fanbase and consistent national coverage, it’s a strong platform for impactful brand activation.
VfL Bochum
VfL Bochum provides brands with authentic community reach in Germany’s Ruhr region. Its proud heritage and loyal support base offer strong brand connection in a market with deep football tradition.
VfL Wolfsburg
VfL Wolfsburg, backed by automotive giant Volkswagen, is a modern Bundesliga club with strong infrastructure, regular European qualification, and a growing global profile. It’s an ideal platform for brands targeting innovation, performance, and international visibility.
Werder Bremen
Werder Bremen is a storied Bundesliga club with deep roots in northern Germany. Partnering with Werder enables brands to engage with loyal, multigenerational fans and activate visibility in one of the league’s most respected institutions.
football Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
About Bundesliga
The Bundesliga is one of Europe’s most respected football leagues, blending fierce competition, strong club identities, and some of the best fan experiences in global sport. From Bayern Munich to Borussia Dortmund, Bundesliga teams attract international coverage and crowd-filled stadiums every matchday.
Each season, the Bundesliga delivers over 300 fixtures, televised across 200+ markets. With world-class production quality, elite talent, and modern stadia, the league is a magnet for brands seeking consistent media exposure across premium sporting moments.
Bundesliga partnerships align your brand with a reputation for quality, innovation, and loyal community backing. From LED pitchside boards to player kit branding and digital integrations, you can scale your campaigns from regional activations to global reach.
World Sports Advertising works directly with Bundesliga clubs and rights holders to deliver impactful sponsorships, bespoke activations, and audience-first campaigns — built to convert football passion into brand performance.
Bundesliga FAQs
News & Case Studies
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Football advertising playbook for brands
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
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A Bold New Era Begins Liverpool FC & Adidas Reunite
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
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Floki and Napoli FC Sports Partnership Driving Global Engagement
15 August 2025, 4 min read
A detailed case study on the sports partnership between Floki and Napoli FC, showcasing how sports advertising drove global brand visibility and fan engagement.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
