Combat Sports
Advertising Impacts you can expect
300
million
Global MMA Fans
Across all platforms
20
million+
UFC Social Followers
Highly engaged audiences
1.2
billion
Pay-Per-View Buys
Global annual combat sports
80
countries
Combat Sports Broadcast
Available on global networks
80
countries
Combat Sports Broadcast
Available on global networks
90
%
Male Audience Share
Core demographic 18–44
90
%
Male Audience Share
Core demographic 18–44
Advertise in the fight world’s most thrilling arenas. From global boxing bouts to UFC showdowns and BKFC’s rising fanbase, combat sports deliver high-impact, emotionally charged brand visibility.
Explore ring sponsorships, fighter-led content, and live event activations to put your brand in front of millions of engaged fight fans worldwide.
Explore opportunities with Combat Sports
Reach passionate fight fans through premium sponsorships, social content, and immersive activations. From televised bouts to behind-the-scenes access, we help your brand stand out. Leave your details to get started.
Disciplines we cover
Boxing
One of the oldest and most popular combat sports worldwide, boxing draws millions of viewers for major fights—often exceeding 1 million pay-per-view buys for marquee events. With a global fanbase spanning multiple continents, it offers high-impact exposure during live broadcasts and pay-per-view events.
UFC
The leading MMA organization globally, UFC attracts over 1.6 million average pay-per-view buys for top fights and reaches over 300 million fans worldwide. Its fast-growing audience and digital presence make it a prime platform for brands targeting younger, engaged, and affluent sports fans.
BKFC
Advertising Opportunities
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In-Ring & Event Branding
From ring canvases and corner posts to fighter gloves and shorts, in-event branding places your logo in the heart of the action. These placements generate premium visibility during televised bouts, highlight reels, and global pay-per-view events.
Check out the individual discipline pages for pricing details.
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Digital & Broadcast Overlays
Maximise reach through digital overlays, scoreboard placements, and live broadcast graphics. Seamlessly integrated into coverage, these formats keep your brand front and centre across streaming platforms and social clips.
Check out the individual discipline pages for pricing details.
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Fighter Partnerships & Social Campaigns
Partner with fighters for branded content, apparel collaborations, and sponsored social posts. From weigh-in announcements to training day takeovers, athlete-driven campaigns deliver authentic fan engagement and powerful influencer reach.
Check out the individual discipline pages for pricing details.
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Live Event Activations & Fan Engagement
Enhance live experiences with branded fan zones, merch giveaways, weigh-in activations, and co-branded media walls. Whether title sponsor or pop-up presence, these touchpoints offer high-impact engagement in the build-up to fight night.
Check out the individual discipline pages for pricing details.
News & Case Studies
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
Combat Sports
World Sports Advertising Delivers National UK Campaign for Fury vs Ngannou Clash
13 May 2025, 4 min read
WSA led a nationwide UK campaign for Fury vs Ngannou, using bold OOH formats to build hype, boost visibility, and connect fans ahead of the Riyadh mega-fight.
Combat Sports
Case Study: APU Token Partners with BKFC in a Knockout Sporting Activation Brokered by WSA
12 May 2025, 4 min read
APU Token stepped into combat sports with BKFC in a bold WSA-brokered deal—boosted by a viral Conor McGregor moment that took the campaign global.
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
