Can I advertise during UFC events through World Sports Advertising?

Yes, we offer strategic advertising placements at UFC events, including octagon branding, broadcast integration, fighter sponsorships, and digital activations.

What are the most effective advertising opportunities in the UFC?

Octagon canvas logos, corner post branding, fighter walkout gear, and in-broadcast brand callouts are among the most visible and impactful UFC assets.

Is there a minimum spend for UFC sponsorship or advertising campaigns?

Budgets vary depending on the event scale and placement type, but we offer tailored UFC advertising packages for everything from Fight Nights to Pay-Per-View headliners.

Can I advertise during major UFC events like title fights or international cards?

Absolutely. We help brands activate during high-profile UFC events including championship bouts, numbered Pay-Per-View cards, and global shows in Abu Dhabi, Las Vegas, and London.

Do you offer hospitality or experiential access at UFC events?

Yes, we provide premium hospitality experiences such as ringside seating, fighter meet-and-greets, backstage tours, and branded fan zones at UFC events worldwide.

UFC

Advertising Impacts you can expect

700

million

Global Reach

Including TV & digital

300

million

UFC Fans Worldwide

Highly engaged followers

events

Annually Scheduled

Including Fight Nights & PPVs

million

Monthly Social Views

Across UFC and fighter channels

million

Monthly Social Views

Across UFC and fighter channels

175

countries

Live Broadcast Coverage

With localised distribution

175

countries

Live Broadcast Coverage

With localised distribution

Advertise in the UFC — the world’s premier MMA organisation. With over 40 events per year and global broadcast distribution, UFC offers brands unmatched combat sports reach and cultural impact.

Explore octagon branding, fighter campaigns, and fan zone activations to engage deeply with millions of fight fans.

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Explore opportunities with UFC

Whether you're targeting hardcore fans or casual viewers, UFC sponsorship delivers. Let us help you build powerful activations across the UFC ecosystem.

Advertising Opportunities

In-Ring & Event Branding

From ring canvases and corner posts to fighter gloves and shorts, in-event branding places your logo in the heart of the action. These placements generate premium visibility during televised bouts, highlight reels, and global pay-per-view events.

Digital & Broadcast Overlays

Maximise reach through digital overlays, scoreboard placements, and live broadcast graphics. Seamlessly integrated into coverage, these formats keep your brand front and centre across streaming platforms and social clips.

Fighter Partnerships & Social Campaigns

Partner with fighters for branded content, apparel collaborations, and sponsored social posts. From weigh-in announcements to training day takeovers, athlete-driven campaigns deliver authentic fan engagement and powerful influencer reach.

Live Event Activations & Fan Engagement

Enhance live experiences with branded fan zones, merch giveaways, weigh-in activations, and co-branded media walls. Whether title sponsor or pop-up presence, these touchpoints offer high-impact engagement in the build-up to fight night.

About UFC

UFC: The Pinnacle of Combat Sports Advertising

The UFC is the undisputed global leader in mixed martial arts, drawing millions of fans across every continent. With sell-out arenas, blockbuster pay-per-view events, and a rapidly growing digital audience, the UFC offers advertisers unrivalled access to one of sport’s most dynamic and engaged communities.

Packed UFC arena during a championship fight

Advertisers benefit from a high-octane platform that thrives on storytelling, rivalry, and spectacle. From branding on the octagon canvas and fighter kits, to integration during weigh-ins, press conferences, and behind-the-scenes content — UFC partnerships provide multiple high-visibility touchpoints for brands looking to make a bold impact.