Boxing
Advertising Impacts you can expect
150
countries
Broadcast Reach
Live boxing events
30
million
Average PPV Buys
Top-tier title fights
70
million
Social Followers
Top 10 global boxers
100
events
Per Year
Across all major promotions
100
events
Per Year
Across all major promotions
25
million
Engagements per Fight Week
Across digital platforms
25
million
Engagements per Fight Week
Across digital platforms
Advertise in Boxing — the original global combat sport. With fights broadcast to over 150 countries, boxing offers premium visibility and powerful brand alignment with legacy and strength.
Explore ring branding, fighter sponsorships, and press conference media walls to engage fans at every stage of fight night.
Explore opportunities with Boxing
From heavyweight showdowns to emerging stars, boxing connects your brand to prestige, performance, and global coverage. Enquire now to explore tailored sponsorships.
Advertising Opportunities
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Ring & Event Branding
Prominently display your brand on boxing ring canvases, ropes, corner pads, and fighter apparel. Gain premium exposure during major televised bouts, pay-per-view events, and international highlights.
Promotion Partnership: £200,000 – £5M per event
In-ring Branding – Canvas & Ropes: £50,000 – £1M per event
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Digital & Broadcast Graphics
Ensure your brand stands out with digital overlays, round cards, scorecards, and dynamic broadcast graphics. Perfect for maintaining consistent visibility across television, streaming services, and viral digital content.
TV Advertising: £25,000 – £300,000 per campaign
Digital + Broadcast Overlays: £50,000 – £500,000 per event
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Boxer Partnerships & Social Media Campaigns
Team up with top boxing talent for branded content, exclusive merchandise, and engaging social media activations. Athlete-driven promotions from fight build-up to training insights offer powerful fan engagement.
Individual Fighter Partnership: £50,000 – £2M per fight
Fighter Shorts/Robe Sponsorship: £25,000 – £500,000 per fight
Social Media Content: £10,000 – £250,000 per campaign
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Event Activations & Fan Engagement
Bring your brand to life at boxing events through interactive fan zones, branded merchandise giveaways, press conference integrations, and memorable fight-night experiences. Ideal for connecting directly with passionate fans.
Ambassadors: £100,000 – £3M per year
Event Activations: £50,000 – £1M+ per event
Hospitality + engagement: £10,000 – £150,000 per event
About Boxing
Boxing: A Global Stage for High-Impact Advertising
Boxing has long captured the imagination of fans worldwide — a sport defined by drama, passion, and raw human competition. From historic bouts in Las Vegas to sold-out stadiums in the Middle East, boxing delivers global reach with intensely loyal audiences. With millions tuning in live via pay-per-view, broadcast, and digital platforms, it offers brands unmatched visibility and cultural relevance.
What sets boxing apart is its primetime positioning and frequent headline-grabbing moments. Advertisers benefit from premium brand placement, emotionally charged engagement, and the ability to activate across global markets. Whether it’s ringside LED exposure, fighter endorsements, or digital integrations during weigh-ins and press conferences, the sport presents a high-impact canvas for storytelling.
For brands looking to associate with power, prestige, and passion, boxing remains one of sport’s most influential platforms.
Boxing FAQs
News & Case Studies
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
Combat Sports
World Sports Advertising Delivers National UK Campaign for Fury vs Ngannou Clash
13 May 2025, 4 min read
WSA led a nationwide UK campaign for Fury vs Ngannou, using bold OOH formats to build hype, boost visibility, and connect fans ahead of the Riyadh mega-fight.
Combat Sports
Case Study: APU Token Partners with BKFC in a Knockout Sporting Activation Brokered by WSA
12 May 2025, 4 min read
APU Token stepped into combat sports with BKFC in a bold WSA-brokered deal—boosted by a viral Conor McGregor moment that took the campaign global.
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
