Lionel Messi’s upcoming India Tour, set to visit Mumbai, Delhi, Kolkata, and Hyderabad, is one of the most anticipated football events in the country’s history. Millions of fans are preparing for a once-in-a-lifetime chance to see the football icon in person, while the tour is already sparking powerful cultural and sporting momentum.

With HSBC India being the key brand associated with the tour, the event stands as a major moment for the company’s brand positioning and an even bigger moment for the future of Indian football.

How Brands (Led by HSBC India) Are Engaging with the Tour

1. HSBC India’s Leadership Role

HSBC India has emerged as the primary brand partner, aligning itself with Messi’s global influence and the emotional power of football. The association strengthens the bank’s appeal among young, aspirational consumers who admire Messi’s journey, discipline and excellence.

2. Premium Fan-Centric Experiences

HSBC India is expected to drive curated fan access, exclusive event hospitality and limited VIP opportunities. These experiences are designed to deepen audience connection to the tour while positioning the brand as a facilitator of unforgettable sporting moments.

3. City-Level Fan Engagement

With the tour spanning four major metros

• Kolkata, known for its legendary football culture
• Mumbai, blending entertainment and sport
• Delhi, a hub for mass public activations
• Hyderabad, an emerging sports and tech destination

HSBC India’s involvement helps deliver contextual, city-specific experiences that connect emotionally with fans.

4. A Boost for Football’s Commercial Viability

HSBC’s participation signals to the market that global-standard sporting events in India are commercially viable. This can motivate more corporations to invest in football events, academies and long-term sporting initiatives.

Why Messi’s Tour Matters for Indian Football

1. Inspiring Millions of Young Players

Messi is not just a footballer, he’s an emotion. His presence in India can inspire a new generation of young players to take the sport more seriously, increasing participation at the grassroots level.

2. Elevating Football’s Status Nationwide

India has strong football pockets in Kolkata, Goa, Kerala and the Northeast. Messi’s visit pushes the conversation nationwide, bringing the sport closer to mainstream status.

3. Economic Impact Across Four Cities

The tour is expected to draw fans not just locally but from across India and neighbouring countries benefiting hospitality, travel, local vendors, merchandisers and stadium operations.

4. Attracting Future Football Investments

A successful, high-profile tour backed by trusted brands like HSBC India strengthens India’s position as a potential host for future international friendlies, club tours and large-scale football events.

5. Long-Term Sporting Legacy

If harnessed properly, the momentum from Messi’s tour can translate into:

• Modern training academies
• Stronger local leagues
• Improved coaching
• Wider fan engagement
• More corporate investment in football

This milestone could shape the sport’s direction for years to come.

Frequently Asked Questions

1. Which brand is associated with Messi’s India Tour?

HSBC India is the key brand associated with Lionel Messi’s India Tour, leading fan engagement and premium event experiences.

2. Which cities will Messi visit in India?

Messi’s tour will include events in Mumbai, Delhi, Kolkata, and Hyderabad.

3. How does HSBC India benefit from this association?

By partnering with the world’s most iconic footballer, HSBC India strengthens its brand appeal among younger audiences and positions itself as a supporter of global sporting culture.

4. How will Messi’s visit impact football in India?

The tour is expected to increase grassroots participation, boost national visibility, and inspire young players, helping accelerate the sport’s development in the country.

5. Can fans attend events during the tour?

Yes. Fans will be able to attend selected public events, matches and fan interactions, though access will depend on ticket availability and official tour announcements.