Scottish Premiership
Advertising Impacts you can expect
4.5
million
Annual Matchday Attendance
Across all Scottish Premiership clubs
48
countries
International Broadcast Reach
Including the UK, US and Asia
228
matches
Each Season
Spanning regular season and split
500
thousand+
Social Media Followers
Across clubs and league platforms
500
thousand+
Social Media Followers
Across clubs and league platforms
12
clubs
Top Tier Teams
From Celtic and Rangers to Hearts
12
clubs
Top Tier Teams
From Celtic and Rangers to Hearts
Advertise in the Scottish Premiership — where history, passion and loyal support meet national visibility. With iconic clubs and fierce rivalries, the league offers brands high-impact reach across Scotland and beyond.
Explore kit sponsorships, LED perimeter boards, and club partnerships that engage passionate football audiences and connect your brand to deep-rooted fan culture.
Explore opportunities with Scottish Premiership
Showcase your brand in Scotland’s top football league. From in-stadium media to shirt sponsorship and community partnerships, our team will help you activate tailored campaigns across the Scottish Premiership. Leave your details to begin.
Advertising Opportunities
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Perimeter Advertising Boards
Perimeter LED boards in the Scottish Premiership deliver standout visibility across live Sky Sports matches, highlights, and fan content. Perfect for brands seeking high-impact, regional and national exposure across Scotland’s most supported clubs.
£2,500 – £75,000 per match
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Kit Sponsorship
Kit sponsorship in the Scottish Premiership connects brands with loyal fans and weekly broadcast coverage. Shirt placements offer season-long exposure across home, away, and cup fixtures, amplified by merchandise and digital content.
£100,000 – £5M per season
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Press Conference Media Wall
Media wall branding places your logo behind every interview moment — from match previews to post-game analysis. Used across TV, digital, and club channels, it’s a valuable format for sustained brand presence.
£25,000 – £150,000 per season
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Club Partnership
Club partnerships in the Scottish Premiership enable authentic alignment with historic institutions and passionate communities. From grassroots initiatives to headline sponsorships, it’s an ideal format for brands seeking regional trust and loyalty.
£50,000 – £1.5M per season
football Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
About Scottish Premiership
The Scottish Premiership is Scotland’s top-tier football league, combining iconic rivalries, passionate fanbases, and regional pride. It offers a unique advertising environment, where tradition and loyalty drive real engagement across every matchweek.
With live Sky Sports coverage, packed stadiums, and huge derby-day audiences, the Premiership provides brands with regular, high-frequency exposure. Whether targeting specific regions or looking to establish a trusted UK presence, advertising in the Scottish Premiership delivers measurable value.
From perimeter LED boards to full club sponsorship, brands benefit from the emotional resonance and heritage that Scottish football represents. The league’s clubs command fierce loyalty, creating ideal conditions for long-term brand association and audience recall.
World Sports Advertising connects brands with tailored opportunities across all 12 clubs — from Celtic and Rangers to Aberdeen, Hearts and Hibs — to help you engage fans where it matters most: in the stands, on screen, and in the heart of the community.
Scottish Premiership FAQs
News & Case Studies
Football
Football advertising playbook for brands
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
Football
A Bold New Era Begins Liverpool FC & Adidas Reunite
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
Football
Floki and Napoli FC Sports Partnership Driving Global Engagement
15 August 2025, 4 min read
A detailed case study on the sports partnership between Floki and Napoli FC, showcasing how sports advertising drove global brand visibility and fan engagement.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
