Scottish Premiership
Explore opportunities with Scottish Premiership
Showcase your brand in Scotland’s top football league. From in-stadium media to shirt sponsorship and community partnerships, our team will help you activate tailored campaigns across the Scottish Premiership. Leave your details to begin.
Advertising Impacts you can expect
4.5
million
Annual Matchday Attendance
Across all Scottish Premiership clubs
48
countries
International Broadcast Reach
Including the UK, US and Asia
228
matches
Each Season
Spanning regular season and split
500
thousand+
Social Media Followers
Across clubs and league platforms
500
thousand+
Social Media Followers
Across clubs and league platforms
12
clubs
Top Tier Teams
From Celtic and Rangers to Hearts
12
clubs
Top Tier Teams
From Celtic and Rangers to Hearts
Advertise in the Scottish Premiership — where history, passion and loyal support meet national visibility. With iconic clubs and fierce rivalries, the league offers brands high-impact reach across Scotland and beyond.
Explore kit sponsorships, LED perimeter boards, and club partnerships that engage passionate football audiences and connect your brand to deep-rooted fan culture.
Advertising Opportunities
Perimeter Advertising Boards
£2,500 – £75,000 per match
Kit Sponsorship
£100,000 – £5M per season
Press Conference Media Wall
£25,000 – £150,000 per season
Club Partnership
£50,000 – £1.5M per season
About Scottish Premiership
The Scottish Premiership is Scotland’s top-tier football league, combining iconic rivalries, passionate fanbases, and regional pride. It offers a unique advertising environment, where tradition and loyalty drive real engagement across every matchweek.
With live Sky Sports coverage, packed stadiums, and huge derby-day audiences, the Premiership provides brands with regular, high-frequency exposure. Whether targeting specific regions or looking to establish a trusted UK presence, advertising in the Scottish Premiership delivers measurable value.
From perimeter LED boards to full club sponsorship, brands benefit from the emotional resonance and heritage that Scottish football represents. The league’s clubs command fierce loyalty, creating ideal conditions for long-term brand association and audience recall.
World Sports Advertising connects brands with tailored opportunities across all 12 clubs — from Celtic and Rangers to Aberdeen, Hearts and Hibs — to help you engage fans where it matters most: in the stands, on screen, and in the heart of the community.
Scottish Premiership FAQs
News & Case Studies
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Learn how broadcast advertising in sports events reaches millions through live viewership, global broadcasts, and integrated sponsorship visibility.
Campaigns
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Discover why sports advertising is highly effective for reaching Gen Z and Millennials through live sports, social media, and digital-first experiences.
Innovation
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Explore why esports advertising is outpacing traditional sports marketing, driven by younger digital audiences and innovative ad formats.
