Scottish Premiership stadium crowd with passionate fans and football sports sponsorship - World Sports Advertising

Scottish Premiership

Explore opportunities with Scottish Premiership

Showcase your brand in Scotland’s top football league. From in-stadium media to shirt sponsorship and community partnerships, our team will help you activate tailored campaigns across the Scottish Premiership. Leave your details to begin.

Advertising Impacts you can expect

4.5

million

Annual Matchday Attendance

Across all Scottish Premiership clubs

48

countries

International Broadcast Reach

Including the UK, US and Asia

228

matches

Each Season

Spanning regular season and split

500

thousand+

Social Media Followers

Across clubs and league platforms

12

clubs

Top Tier Teams

From Celtic and Rangers to Hearts

Advertise in the Scottish Premiership — where history, passion and loyal support meet national visibility. With iconic clubs and fierce rivalries, the league offers brands high-impact reach across Scotland and beyond.

Explore kit sponsorships, LED perimeter boards, and club partnerships that engage passionate football audiences and connect your brand to deep-rooted fan culture.

Advertising Opportunities

Scottish Premiership Perimeter Advertising Boards advertising opportunity

Perimeter Advertising Boards

Perimeter LED boards in the Scottish Premiership deliver standout visibility across live Sky Sports matches, highlights, and fan content. Perfect for brands seeking high-impact, regional and national exposure across Scotland’s most supported clubs.

£2,500 – £75,000 per match

Scottish Premiership Kit Sponsorship advertising opportunity

Kit Sponsorship

Kit sponsorship in the Scottish Premiership connects brands with loyal fans and weekly broadcast coverage. Shirt placements offer season-long exposure across home, away, and cup fixtures, amplified by merchandise and digital content.

£100,000 – £5M per season

Scottish Premiership Press Conference Media Wall advertising opportunity

Press Conference Media Wall

Media wall branding places your logo behind every interview moment — from match previews to post-game analysis. Used across TV, digital, and club channels, it’s a valuable format for sustained brand presence.

£25,000 – £150,000 per season

Scottish Premiership Club Partnership advertising opportunity

Club Partnership

Club partnerships in the Scottish Premiership enable authentic alignment with historic institutions and passionate communities. From grassroots initiatives to headline sponsorships, it’s an ideal format for brands seeking regional trust and loyalty.

£50,000 – £1.5M per season

About Scottish Premiership

The Scottish Premiership is Scotland’s top-tier football league, combining iconic rivalries, passionate fanbases, and regional pride. It offers a unique advertising environment, where tradition and loyalty drive real engagement across every matchweek.

With live Sky Sports coverage, packed stadiums, and huge derby-day audiences, the Premiership provides brands with regular, high-frequency exposure. Whether targeting specific regions or looking to establish a trusted UK presence, advertising in the Scottish Premiership delivers measurable value.

From perimeter LED boards to full club sponsorship, brands benefit from the emotional resonance and heritage that Scottish football represents. The league’s clubs command fierce loyalty, creating ideal conditions for long-term brand association and audience recall.

World Sports Advertising connects brands with tailored opportunities across all 12 clubs — from Celtic and Rangers to Aberdeen, Hearts and Hibs — to help you engage fans where it matters most: in the stands, on screen, and in the heart of the community.

Scottish Premiership FAQs

News & Case Studies

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12 August 2026, 5 min read

Golf sponsorship gives brands commercial rights linked to players, tournaments and events. Learn how golf sponsorship works, what sponsors receive and the different partnership opportunities available.

How Do Golf Sponsorships Work

Cricket

Why Women's Cricket Is Becoming a Strategic Sponsorship Platform

11 August 2026, 4 min read

Women's cricket has become a standalone sponsorship platform, offering brands genuine ROI, loyal fans and rising commercial value across leagues like the WPL and The Hundred.

Why Women's Cricket Is Becoming a Strategic Sponsorship Platform

Motorsport

Formula E's 21-Race Calendar 2026-27 Opens Motorsport Sponsorship Opportunities

05 August 2026, 5 min read

Formula E’s record-breaking 21-race calendar for 2026-27 creates new opportunities for brands through motorsport sponsorship, global visibility and innovative fan engagement.

Formula E's 21-Race Calendar 2026-27 Opens Motorsport Sponsorship Opportunities

Events

Netflix & Luke Littler Teaming On Live Darts Event On October 30, 2026

04 August 2026, 4 min read

Netflix has announced Beat Luke Littler, a live darts event on 30 October 2026. Twenty amateur players will compete against the world champion for a £501,000 prize in a unique televised contest.

Netflix & Luke Littler Teaming On Live Darts Event On October 30, 2026