Connect your brand to French football’s elite. From broadcast assets to in-stadium branding and digital integration, we help brands activate impactful Ligue 1 campaigns. Leave your details to start the conversation.
1
billion
Global Ligue 1 Audience
Across a single season
20
clubs
Top Division Teams
Covering all regions of France
380
matches
Per Season
Weekly brand exposure
65
million
Fans in France
And millions more worldwide
65
million
Fans in France
And millions more worldwide
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
Advertise in Ligue 1 — France’s premier football league with global recognition. Home to PSG, Marseille, and Lyon, Ligue 1 blends top-tier talent with strong commercial reach.
Explore kit sponsorships, LED perimeter boards, and club partnerships to engage passionate football fans across France and international markets.
€4,000 – €150,000 per match
€500,000 – €20M per season
€40,000 – €400,000 per season
€250,000 – €3M per season
€4,000 – €150,000 per match
€500,000 – €20M per season
€40,000 – €400,000 per season
€250,000 – €3M per season
Ligue 1 is France’s top-flight football league, known for developing world-class players and delivering high-profile matches every weekend. From Paris Saint-Germain to Olympique Marseille, the league attracts global attention and elite commercial value.
Each season features 380 matches with distribution to 200+ countries, making Ligue 1 a powerful channel for brand visibility. Whether you’re targeting local French audiences or wider European and African markets, Ligue 1 sponsorships scale to fit your campaign goals.
With packed stadiums, strong broadcast partners, and rapidly growing digital platforms, Ligue 1 offers multi-channel engagement. Sponsorships here align brands with youth culture, entertainment, athletic excellence, and national pride.
World Sports Advertising delivers tailored activations across Ligue 1’s biggest clubs — from LED inventory and player partnerships to digital integrations and branded content strategies — optimised for reach, influence, and ROI.
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