Ligue 1
Advertising Impacts you can expect
1
billion
Global Ligue 1 Audience
Across a single season
20
clubs
Top Division Teams
Covering all regions of France
380
matches
Per Season
Weekly brand exposure
65
million
Fans in France
And millions more worldwide
65
million
Fans in France
And millions more worldwide
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
Advertise in Ligue 1 — France’s premier football league with global recognition. Home to PSG, Marseille, and Lyon, Ligue 1 blends top-tier talent with strong commercial reach.
Explore kit sponsorships, LED perimeter boards, and club partnerships to engage passionate football fans across France and international markets.
Explore opportunities with Ligue 1
Connect your brand to French football’s elite. From broadcast assets to in-stadium branding and digital integration, we help brands activate impactful Ligue 1 campaigns. Leave your details to start the conversation.
Advertising Opportunities
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Perimeter Advertising Boards
Ligue 1 perimeter LED boards provide brands with premium matchday exposure across domestic and international TV coverage. With high match attendance and global visibility, perimeter boards are a high-impact branding asset.
€4,000 – €150,000 per match
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Kit Sponsorship
Kit sponsorship in Ligue 1 delivers direct brand association with top-tier French clubs. Shirt placements gain repeat visibility across live broadcasts, highlight reels, and international merchandise sales.
€500,000 – €20M per season
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Press Conference Media Wall
Media wall branding is a consistent presence in Ligue 1 coverage. Seen in every pre-match and post-match interview, this opportunity allows brands to remain visible during high-viewership moments.
€40,000 – €400,000 per season
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Club Partnership
Ligue 1 club partnerships give your brand access to passionate fans, local communities, and digital audiences. From VIP experiences to social content and official branding, these partnerships offer powerful engagement in key markets.
€250,000 – €3M per season
football Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
About Ligue 1
Ligue 1 is France’s top-flight football league, known for developing world-class players and delivering high-profile matches every weekend. From Paris Saint-Germain to Olympique Marseille, the league attracts global attention and elite commercial value.
Each season features 380 matches with distribution to 200+ countries, making Ligue 1 a powerful channel for brand visibility. Whether you’re targeting local French audiences or wider European and African markets, Ligue 1 sponsorships scale to fit your campaign goals.
With packed stadiums, strong broadcast partners, and rapidly growing digital platforms, Ligue 1 offers multi-channel engagement. Sponsorships here align brands with youth culture, entertainment, athletic excellence, and national pride.
World Sports Advertising delivers tailored activations across Ligue 1’s biggest clubs — from LED inventory and player partnerships to digital integrations and branded content strategies — optimised for reach, influence, and ROI.
Ligue 1 FAQs
News & Case Studies
Football
Football advertising playbook for brands
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
Football
A Bold New Era Begins Liverpool FC & Adidas Reunite
28 August 2025, 3 min read
Liverpool FC has re-entered a 10-year kit partnership with adidas, marking the return of the iconic three-stripe manufacturer from 1 August 2025. The new home and away kits—classic yet modern—have already broken club records for demand and engagement.
Football
Floki and Napoli FC Sports Partnership Driving Global Engagement
15 August 2025, 4 min read
A detailed case study on the sports partnership between Floki and Napoli FC, showcasing how sports advertising drove global brand visibility and fan engagement.
Football
How Football's Pitch-Side Boards Shape Modern Marketing
07 August 2025, 6 min read
This blog explores how pitch-side LED boards and static hoardings have become vital revenue streams for clubs and powerful global marketing tools, seamlessly blending with the matchday atmosphere to reach millions of football fans worldwide.
