Ligue 1
Advertising Impacts you can expect
1
billion
Global Ligue 1 Audience
Across a single season
20
clubs
Top Division Teams
Covering all regions of France
380
matches
Per Season
Weekly brand exposure
65
million
Fans in France
And millions more worldwide
65
million
Fans in France
And millions more worldwide
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
200
+ countries
Broadcast Reach
Including Africa, Europe, Asia
Advertise in Ligue 1 — France’s premier football league with global recognition. Home to PSG, Marseille, and Lyon, Ligue 1 blends top-tier talent with strong commercial reach.
Explore kit sponsorships, LED perimeter boards, and club partnerships to engage passionate football fans across France and international markets.
Explore opportunities with Ligue 1
Connect your brand to French football’s elite. From broadcast assets to in-stadium branding and digital integration, we help brands activate impactful Ligue 1 campaigns. Leave your details to start the conversation.
Advertising Opportunities
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Perimeter Advertising Boards
Ligue 1 perimeter LED boards provide brands with premium matchday exposure across domestic and international TV coverage. With high match attendance and global visibility, perimeter boards are a high-impact branding asset.
€4,000 – €150,000 per match
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Kit Sponsorship
Kit sponsorship in Ligue 1 delivers direct brand association with top-tier French clubs. Shirt placements gain repeat visibility across live broadcasts, highlight reels, and international merchandise sales.
€500,000 – €20M per season
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Press Conference Media Wall
Media wall branding is a consistent presence in Ligue 1 coverage. Seen in every pre-match and post-match interview, this opportunity allows brands to remain visible during high-viewership moments.
€40,000 – €400,000 per season
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Club Partnership
Ligue 1 club partnerships give your brand access to passionate fans, local communities, and digital audiences. From VIP experiences to social content and official branding, these partnerships offer powerful engagement in key markets.
€250,000 – €3M per season
football Ambassadors
Cristiano Ronaldo
Cristiano Ronaldo is the most followed athlete on the planet. A five-time Ballon d'Or winner, his global influence spans football, fashion, fitness, and luxury brand endorsements.
Lionel Messi
Lionel Messi is a generational talent with a loyal global fan base. Known for his magic on the pitch, he’s also a highly sought-after ambassador for global campaigns.
Mohamed Salah
Mohamed Salah is a footballing icon across Europe, Africa, and the Middle East. His humble persona and elite performances have earned him a powerful voice beyond the sport.
About Ligue 1
Ligue 1 is France’s top-flight football league, known for developing world-class players and delivering high-profile matches every weekend. From Paris Saint-Germain to Olympique Marseille, the league attracts global attention and elite commercial value.
Each season features 380 matches with distribution to 200+ countries, making Ligue 1 a powerful channel for brand visibility. Whether you’re targeting local French audiences or wider European and African markets, Ligue 1 sponsorships scale to fit your campaign goals.
With packed stadiums, strong broadcast partners, and rapidly growing digital platforms, Ligue 1 offers multi-channel engagement. Sponsorships here align brands with youth culture, entertainment, athletic excellence, and national pride.
World Sports Advertising delivers tailored activations across Ligue 1’s biggest clubs — from LED inventory and player partnerships to digital integrations and branded content strategies — optimised for reach, influence, and ROI.
Ligue 1 FAQs
News & Case Studies
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
Football
Europe’s Sporting Ambitions Find a New Home in the East
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Football
Champions League 2025 Advertising Stats and Sponsorship Outlook
22 September 2025, 4 min read
Champions League 2025 is a global showcase for football and brand visibility. Discover advertising opportunities, sponsorship tiers, key stats and why sports partnerships in football are stronger than ever.
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
