Basketball
Advertising Impacts you can expect
2.4
billion
Global Impressions
NBA All-Star Weekend
214
countries
Broadcast Distribution
For NBA and CBA games
1.8
billion
Social Followers
Across league & player accounts
500
million
Global Basketball Fans
Across all formats
500
million
Global Basketball Fans
Across all formats
30
teams
In the NBA alone
Each with unique sponsorship inventory
30
teams
In the NBA alone
Each with unique sponsorship inventory
Advertise in Basketball — where culture, entertainment, and elite sport collide. From the NBA’s global broadcasts to the CBA’s national dominance, basketball is a high-tempo platform for brand storytelling.
Explore courtside LED signage, jersey sponsorships, and player-driven content campaigns that put your brand centre court.
Explore opportunities with Basketball
Reach a global fanbase through high-impact placements and influential athletes. Let WSA help you build custom basketball activations that deliver commercial performance and cultural credibility.
Advertising Opportunities
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Courtside LED Signage
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Check out the individual league pages for pricing details.
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Jersey Sponsorships
NBA and CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Check out the individual league pages for pricing details.
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Player Partnerships & Endorsements
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Check out the individual league pages for pricing details.
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Fan Zone & Arena Activations
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Check out the individual league pages for pricing details.
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Digital & Social Media Campaigns
Leverage the NBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Check out the individual league pages for pricing details.
Basketball Ambassadors
LeBron James
LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.
Stephen Curry
Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.
Giannis Antetokounmpo
Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.
Basketball FAQs
News & Case Studies
Basketball
Booking.com and NBA: A Slam Dunk for Sports Tourism
12 June 2025, 3 min read
Booking.com teams up with the NBA and WNBA to enhance sports tourism—offering seamless travel for fans and promoting inclusion across pro basketball events.``
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Football
Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
02 September 2025, 3 min read
Sky Sports will broadcast 215 Premier League matches each season from 2025. This landmark deal boosts coverage and expands sport advertising opportunities for brands to reach millions of passionate football fans across global markets.
Informational
Why Luxury Watch Brands Invest Their Time in Sports Partnerships?
01 September 2025, 4 min read
Luxury brands invest in sports partnerships to gain global exposure, credibility and association with excellence. These collaborations enhance brand prestige, reach affluent audiences and create lasting impact through powerful storytelling.
