Basketball
Advertising Impacts you can expect
2.4
billion
Global Impressions
NBA All-Star Weekend
214
countries
Broadcast Distribution
For NBA and CBA games
1.8
billion
Social Followers
Across league & player accounts
500
million
Global Basketball Fans
Across all formats
500
million
Global Basketball Fans
Across all formats
30
teams
In the NBA alone
Each with unique sponsorship inventory
30
teams
In the NBA alone
Each with unique sponsorship inventory
Advertise in Basketball — where culture, entertainment, and elite sport collide. From the NBA’s global broadcasts to the CBA’s national dominance, basketball is a high-tempo platform for brand storytelling.
Explore courtside LED signage, jersey sponsorships, and player-driven content campaigns that put your brand centre court.
Explore opportunities with Basketball
Reach a global fanbase through high-impact placements and influential athletes. Let WSA help you build custom basketball activations that deliver commercial performance and cultural credibility.
Advertising Opportunities
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Courtside LED Signage
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Check out the individual league pages for pricing details.
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Jersey Sponsorships
NBA and CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Check out the individual league pages for pricing details.
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Player Partnerships & Endorsements
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Check out the individual league pages for pricing details.
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Fan Zone & Arena Activations
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Check out the individual league pages for pricing details.
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Digital & Social Media Campaigns
Leverage the NBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Check out the individual league pages for pricing details.
Basketball Ambassadors
LeBron James
LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.
Stephen Curry
Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.
Giannis Antetokounmpo
Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.
Basketball FAQs
News & Case Studies
Basketball
NBA Takes Over UAE Billboards Ahead of Abu Dhabi's 2025 Games
08 October 2025, 6 min read
Abu Dhabi welcomes NBA preseason action between the Knicks and 76ers this October. The city’s skyline is alive with OOH billboards, brand activations and sports partnerships that mark the UAE’s global rise in sports advertising.
Basketball
Booking.com and NBA: A Slam Dunk for Sports Tourism
12 June 2025, 3 min read
Booking.com teams up with the NBA and WNBA to enhance sports tourism—offering seamless travel for fans and promoting inclusion across pro basketball events.``
Informational
How Sport Builds Economies and Inspires Global Investment
17 October 2025, 9 min read
Sport drives global economic growth, creating jobs, boosting tourism and generating billions in investment. From football and Formula 1 to cricket and golf, it connects industries, strengthens trade and fuels opportunities through worldwide sports partnerships
Combat Sports
How Brands Win Big with UFC Advertising Formats
14 October 2025, 7 min read
Explore the world of UFC advertising formats and discover how brands can tap into fighter storytelling, digital platforms, and data-driven strategies to create unforgettable sports partnerships.
