CBA
Advertising Impacts you can expect
20
teams
Competing Nationally
Across key Chinese cities
600
million
Basketball Fans in China
CBA & NBA combined
120
games
Per Team Each Season
Regular & postseason
85
million
Social Followers
Across CBA & club accounts
85
million
Social Followers
Across CBA & club accounts
150
million
Streaming Impressions
Per playoff season
150
million
Streaming Impressions
Per playoff season
Advertise in the CBA — Asia’s most watched basketball league. With millions of fans and growing international visibility, the CBA is a top platform for regional and global brands.
Explore jersey sponsorships, in-arena activations, and WeChat-led campaigns for impactful brand engagement.
Explore opportunities with CBA
Connect with China’s basketball fanbase through powerful placements in the CBA. From arena media to localised digital activations, WSA delivers the access and expertise to make your campaign count.
Advertising Opportunities
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Courtside LED Signage
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Courtside LED Signage: $75,000 – $500,000 per season
Venue Branding: $100,000 – $2M per season
Basket Stanchion / Backboard Branding: $50,000 – $250,000 per season
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Jersey Sponsorships & Apparel
CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Jersey Patch Sponsorships: $500,000 – $5M per season
Official Teamwear Partnerships: $250,000 – $3M per season
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Player Partnerships & Endorsements
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Player Ambassadors: $100,000 – $2M per year
Individual Player Endorsements: $50,000 – $1M+ per deal
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Fan Zone & Arena Activations
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Fan Zone Branding / Interactive Installations: $50,000 – $500,000 per season
Corporate Hospitality Packages: $5,000 – $150,000 per season
Esports / CBA Digital Tournaments: $25,000 – $300,000 per season
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Digital & Social Media Campaigns
Leverage the CBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Social Media Content Creation: $10,000 – $150,000 per campaign
Branded Team Content Series (Weibo, Douyin, Bilibili): $20,000 – $200,000+ per season
basketball Ambassadors
LeBron James
LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.
Stephen Curry
Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.
Giannis Antetokounmpo
Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.
About CBA
CBA: China’s Premier Basketball League with Massive Reach
The Chinese Basketball Association (CBA) is the most prestigious basketball league in Asia, with a huge and growing domestic following. With televised games, digital streaming, and major players commanding superstar status, the CBA offers brands a unique way to connect with millions of Chinese consumers through sport.
Advertising in the CBA delivers strong visibility across LED boards, courtside placements, team partnerships, and fan activations. With basketball deeply embedded in China’s urban culture, brands benefit from exposure to tech-savvy, sport-loving audiences with high engagement levels both in-stadium and online.
For companies looking to penetrate the Chinese market with authenticity and impact, the CBA stands as a powerful and fast-moving platform.
CBA FAQs
News & Case Studies
Basketball
Booking.com and NBA: A Slam Dunk for Sports Tourism
12 June 2025, 3 min read
Booking.com teams up with the NBA and WNBA to enhance sports tourism—offering seamless travel for fans and promoting inclusion across pro basketball events.``
Informational
12 Underrated Sports Leagues That Could Power Your Next Advertising Win
11 August 2025, 6 min read
From Eredivisie to the World Padel Tour, discover 12 sports leagues with loyal fans, high engagement and untapped advertising potential. These platforms can help your brand shine.
Football
Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
02 September 2025, 3 min read
Sky Sports will broadcast 215 Premier League matches each season from 2025. This landmark deal boosts coverage and expands sport advertising opportunities for brands to reach millions of passionate football fans across global markets.
Informational
Why Luxury Watch Brands Invest Their Time in Sports Partnerships?
01 September 2025, 4 min read
Luxury brands invest in sports partnerships to gain global exposure, credibility and association with excellence. These collaborations enhance brand prestige, reach affluent audiences and create lasting impact through powerful storytelling.
