Can I advertise with CBA teams through World Sports Advertising?

Yes, we provide advertising access to top CBA teams, including digital LED boards, on-court branding, and player-focused marketing across major Chinese cities.

What are the best advertising placements in CBA games?

LED courtside signage, broadcast-visible logo placements, jersey sponsorships, and arena activations deliver high engagement in CBA matches across China.

Is there a minimum investment for CBA advertising campaigns?

Budgets vary depending on the team, market, and match type, but we offer scalable advertising packages suited to different brand objectives and spending capacities.

Can I advertise during key CBA games or the CBA Playoffs?

Yes, we help brands secure premium visibility during high-stakes CBA matches, including regular season derbies and national playoff games watched by millions.

Do you offer hospitality and fan engagement options at CBA arenas?

Absolutely. We arrange VIP suite access, influencer-driven brand zones, and live fan activations tailored to enhance your brand presence at CBA events.

CBA

Advertising Impacts you can expect

teams

Competing Nationally

Across key Chinese cities

600

million

Basketball Fans in China

CBA & NBA combined

120

games

Per Team Each Season

Regular & postseason

million

Social Followers

Across CBA & club accounts

million

Social Followers

Across CBA & club accounts

150

million

Streaming Impressions

Per playoff season

150

million

Streaming Impressions

Per playoff season

Advertise in the CBA — Asia’s most watched basketball league. With millions of fans and growing international visibility, the CBA is a top platform for regional and global brands.

Explore jersey sponsorships, in-arena activations, and WeChat-led campaigns for impactful brand engagement.

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Explore opportunities with CBA

Connect with China’s basketball fanbase through powerful placements in the CBA. From arena media to localised digital activations, WSA delivers the access and expertise to make your campaign count.

Advertising Opportunities

Courtside LED Signage

Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.

Jersey Sponsorships

NBA and CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.

Player Partnerships & Endorsements

From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.

Fan Zone & Arena Activations

Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.

basketball Ambassadors

basketball Ambassador

LeBron James

LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.

basketball Ambassador

Stephen Curry

Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.

basketball Ambassador

Giannis Antetokounmpo

Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.

About CBA

CBA: China’s Premier Basketball League with Massive Reach

The Chinese Basketball Association (CBA) is the most prestigious basketball league in Asia, with a huge and growing domestic following. With televised games, digital streaming, and major players commanding superstar status, the CBA offers brands a unique way to connect with millions of Chinese consumers through sport.

Advertising in the CBA delivers strong visibility across LED boards, courtside placements, team partnerships, and fan activations. With basketball deeply embedded in China’s urban culture, brands benefit from exposure to tech-savvy, sport-loving audiences with high engagement levels both in-stadium and online.