Connect with China’s basketball fanbase through powerful placements in the CBA. From arena media to localised digital activations, WSA delivers the access and expertise to make your campaign count.
20
teams
Competing Nationally
Across key Chinese cities
600
million
Basketball Fans in China
CBA & NBA combined
120
games
Per Team Each Season
Regular & postseason
85
million
Social Followers
Across CBA & club accounts
85
million
Social Followers
Across CBA & club accounts
150
million
Streaming Impressions
Per playoff season
150
million
Streaming Impressions
Per playoff season
Advertise in the CBA — Asia’s most watched basketball league. With millions of fans and growing international visibility, the CBA is a top platform for regional and global brands.
Explore jersey sponsorships, in-arena activations, and WeChat-led campaigns for impactful brand engagement.
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Courtside LED Signage: $75,000 – $500,000 per season · Venue Branding: $100,000 – $2M per season · Basket Stanchion / Backboard Branding: $50,000 – $250,000 per season
CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Jersey Patch Sponsorships: $500,000 – $5M per season · Official Teamwear Partnerships: $250,000 – $3M per season
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Player Ambassadors: $100,000 – $2M per year · Individual Player Endorsements: $50,000 – $1M+ per deal
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Fan Zone Branding / Interactive Installations: $50,000 – $500,000 per season · Corporate Hospitality Packages: $5,000 – $150,000 per season · Esports / CBA Digital Tournaments: $25,000 – $300,000 per season
Leverage the CBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Social Media Content Creation: $10,000 – $150,000 per campaign · Branded Team Content Series (Weibo, Douyin, Bilibili): $20,000 – $200,000+ per season
Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.
Courtside LED Signage: $75,000 – $500,000 per season
Venue Branding: $100,000 – $2M per season
Basket Stanchion / Backboard Branding: $50,000 – $250,000 per season
CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.
Jersey Patch Sponsorships: $500,000 – $5M per season
Official Teamwear Partnerships: $250,000 – $3M per season
From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.
Player Ambassadors: $100,000 – $2M per year
Individual Player Endorsements: $50,000 – $1M+ per deal
Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.
Fan Zone Branding / Interactive Installations: $50,000 – $500,000 per season
Corporate Hospitality Packages: $5,000 – $150,000 per season
Esports / CBA Digital Tournaments: $25,000 – $300,000 per season
Leverage the CBA's powerful digital presence to engage millions of fans through targeted social media content, influencer partnerships, and immersive digital activations. Ideal for brands aiming for dynamic online visibility.
Social Media Content Creation: $10,000 – $150,000 per campaign
Branded Team Content Series (Weibo, Douyin, Bilibili): $20,000 – $200,000+ per season
CBA: China’s Premier Basketball League with Massive Reach
The Chinese Basketball Association (CBA) is the most prestigious basketball league in Asia, with a huge and growing domestic following. With televised games, digital streaming, and major players commanding superstar status, the CBA offers brands a unique way to connect with millions of Chinese consumers through sport.
Advertising in the CBA delivers strong visibility across LED boards, courtside placements, team partnerships, and fan activations. With basketball deeply embedded in China’s urban culture, brands benefit from exposure to tech-savvy, sport-loving audiences with high engagement levels both in-stadium and online.
For companies looking to penetrate the Chinese market with authenticity and impact, the CBA stands as a powerful and fast-moving platform.
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