CBA
Explore opportunities with CBA
Connect with China’s basketball fanbase through powerful placements in the CBA. From arena media to localised digital activations, WSA delivers the access and expertise to make your campaign count.
Advertising Impacts you can expect
20
teams
Competing Nationally
Across key Chinese cities
600
million
Basketball Fans in China
CBA & NBA combined
120
games
Per Team Each Season
Regular & postseason
85
million
Social Followers
Across CBA & club accounts
85
million
Social Followers
Across CBA & club accounts
150
million
Streaming Impressions
Per playoff season
150
million
Streaming Impressions
Per playoff season
Advertise in the CBA — Asia’s most watched basketball league. With millions of fans and growing international visibility, the CBA is a top platform for regional and global brands.
Explore jersey sponsorships, in-arena activations, and WeChat-led campaigns for impactful brand engagement.
Advertising Opportunities
Courtside LED Signage
Courtside LED Signage: $75,000 – $500,000 per season
Venue Branding: $100,000 – $2M per season
Basket Stanchion / Backboard Branding: $50,000 – $250,000 per season
Jersey Sponsorships & Apparel
Jersey Patch Sponsorships: $500,000 – $5M per season
Official Teamwear Partnerships: $250,000 – $3M per season
Player Partnerships & Endorsements
Player Ambassadors: $100,000 – $2M per year
Individual Player Endorsements: $50,000 – $1M+ per deal
Fan Zone & Arena Activations
Fan Zone Branding / Interactive Installations: $50,000 – $500,000 per season
Corporate Hospitality Packages: $5,000 – $150,000 per season
Esports / CBA Digital Tournaments: $25,000 – $300,000 per season
Digital & Social Media Campaigns
Social Media Content Creation: $10,000 – $150,000 per campaign
Branded Team Content Series (Weibo, Douyin, Bilibili): $20,000 – $200,000+ per season
About CBA
CBA: China’s Premier Basketball League with Massive Reach
The Chinese Basketball Association (CBA) is the most prestigious basketball league in Asia, with a huge and growing domestic following. With televised games, digital streaming, and major players commanding superstar status, the CBA offers brands a unique way to connect with millions of Chinese consumers through sport.
Advertising in the CBA delivers strong visibility across LED boards, courtside placements, team partnerships, and fan activations. With basketball deeply embedded in China’s urban culture, brands benefit from exposure to tech-savvy, sport-loving audiences with high engagement levels both in-stadium and online.
For companies looking to penetrate the Chinese market with authenticity and impact, the CBA stands as a powerful and fast-moving platform.
CBA FAQs
News & Case Studies
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