NBA Hero Alt Tag

NBA

Advertising Impacts you can expect

2.1

billion

All-Star Weekend Impressions

Across digital and social

214

countries

Broadcast Reach

Global NBA coverage

30

teams

Across the US & Canada

Each with unique inventory

1.3

billion

Social Media Followers

Across league & players

1230

games

Per Season

Excluding playoffs

Advertise in the NBA — the world’s premier basketball league. With over 214 broadcast territories and billions of impressions, NBA campaigns deliver global impact and cultural influence.

Explore courtside LED, player endorsements, and in-arena activations to connect with basketball’s most influential audiences.

Need help now?

Book A Call

Explore opportunities with NBA

From opening night to the Finals, NBA advertising offers high-energy visibility and multi-platform scale. Let WSA help you craft elite-level activations with measurable ROI.

Advertising Opportunities

Advertise on Courtside LED Signage

Courtside LED Signage

Visible throughout live games and highlight reels, courtside LED offers high-frequency exposure in every arena. Perfect for brands seeking premium visibility across NBA and CBA broadcasts.

Advertise on Jersey Sponsorships

Jersey Sponsorships

NBA and CBA jersey patches place your brand front and centre on globally followed athletes. With in-game presence and merchandising opportunities, this is elite advertising in motion.

Advertise on Player Partnerships & Endorsements

Player Partnerships & Endorsements

From social content to apparel campaigns, player partnerships provide direct access to engaged fanbases and viral storytelling opportunities.

Advertise on Fan Zone & Arena Activations

Fan Zone & Arena Activations

Create real-world impact with branded experiences, VIP lounges, and in-arena product showcases. These placements amplify recall before, during, and after the buzzer.

basketball Ambassadors

LeBron James as Brand Ambassador - World Sports Advertising
basketball Ambassador

LeBron James

LeBron James is a basketball icon, entrepreneur, and cultural leader. A four-time NBA champion, his influence extends far beyond sport — into entertainment, philanthropy, and business.

Stephen Curry as Brand Ambassador - World Sports Advertising
basketball Ambassador

Stephen Curry

Stephen Curry revolutionised basketball with his shooting range and playmaking flair. A global role model, he’s known for his family-friendly image, brand appeal, and four NBA championships.

Giannis Antetokounmpo as Brand Ambassador - World Sports Advertising
basketball Ambassador

Giannis Antetokounmpo

Giannis Antetokounmpo, the “Greek Freak,” blends power and grace on the court. A two-time MVP, he’s admired for his humility, work ethic, and pan-European and African appeal.

About NBA

NBA: Global Entertainment Meets Elite Advertising

The NBA is more than just basketball — it's a cultural phenomenon with fans in over 200 countries. From sold-out arenas in the US to primetime broadcasts in Asia and Europe, the league offers unparalleled global exposure. With star power, style, and non-stop highlights, the NBA connects brands with audiences that are young, urban, and digitally engaged.

NBA arena during a live game

Advertising in the NBA means access to courtside LED boards, jersey patch sponsorships, and branded integrations across social media and streaming platforms. Its All-Star events, playoffs, and international games create moments where brands can truly shine.

Brand visibility on NBA court and player kits

For brands looking to tap into global culture, elite sport, and digital-first fandom, the NBA is a slam dunk opportunity.

NBA FAQs