Golf
Advertising Impacts you can expect
13
million
Masters Final Round Viewers
Across U.S. & global streams
450
million
Global Golf Fans
Across all formats
140
countries
Live Tournament Coverage
Multilingual broadcast
4
majors
Each Year
Global calendar coverage
4
majors
Each Year
Global calendar coverage
1.1
billion
Sponsorship Value
Golf-related brand spend
1.1
billion
Sponsorship Value
Golf-related brand spend
Advertise in Golf — the sport of prestige, influence, and global reach.. With tournaments hosted at iconic venues like Augusta National and St Andrews, golf offers unparalleled access to high-net-worth audiences and long-form engagement opportunities.
From on-course signage and player sponsorships to VIP hospitality activations, brands can align with tradition, excellence, and trust on some of the world’s most watched and respected sporting stages.
Explore opportunities with Golf
From tradition-rich majors to global exposure on fairways and feeds, WSA helps brands activate elite golf campaigns with precision and prestige.
Tournaments we cover
Masters Tournament
Held annually at Augusta National, The Masters is one of the most prestigious golf events globally, attracting over 13 million U.S. viewers for the final round and broadcast in 200+ countries.
PGA Championship
One of golf’s four majors, the PGA Championship delivers strong global viewership and media coverage, with the final round averaging 6–7 million U.S. viewers.
U.S. Open
Organized by the USGA, the U.S. Open is watched by over 9 million U.S. viewers annually and reaches millions more worldwide.
The Open Championship
Golf’s oldest major, The Open, draws a global audience of 80+ million, with millions tuning in across the UK, Europe, and North America.
Advertising Opportunities
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Course & Tee Signage
Position your brand at key points of play with signage on tee boxes, fairways, and green areas consistently captured during televised coverage. These placements offer high-frequency visibility across every round, making them ideal for brands seeking prestige, trust, and long-form audience engagement in a refined setting.Beyond broadcast exposure, on-course signage reinforces your brand presence among VIP guests, corporate partners, and affluent spectators attending in person. It’s a powerful way to associate with the tradition, precision, and exclusivity that define championship-level golf.
Check out the individual tournament pages for pricing details.
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Player Sponsorships
Align your brand with the game’s top professionals through strategic partnerships across apparel, equipment, and digital content. Whether it’s a logo on a cap, a co-branded club, or a social media campaign, player sponsorships place your brand in every swing, interview, and highlight.This direct association builds trust and visibility with golf’s loyal, global fanbase, connecting your brand to excellence, consistency, and personal performance on and off the course.
Check out the individual tournament pages for pricing details.
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VIP Hospitality & Brand Lounges
Host and engage high-net-worth individuals, executives, and key clients in exclusive on-site lounges within tournament hospitality zones. These premium environments offer a unique blend of luxury, access, and brand storytelling set against the backdrop of world-class golf.Whether through bespoke experiences, curated branding, or tailored networking opportunities, VIP lounges position your brand at the intersection of influence, prestige, and high-value connection.
Check out the individual tournament pages for pricing details.
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Branded Content & Digital Series
Extend your brand’s reach beyond the course through original content featuring players, tournaments, and behind-the-scenes moments. From episodic YouTube series and Instagram takeovers to collaborations with global golf media, these campaigns drive engagement across digital platforms.By tapping into storytelling and athlete influence, branded content builds authentic connections with golf fans worldwide well beyond the broadcast window.
Check out the individual tournament pages for pricing details.
Golf Ambassadors
Brooks Koepka
Brooks Koepka is a multiple-time major champion and one of golf’s fiercest competitors. Known for his confidence and edge, he bridges both traditional PGA and LIV Golf audiences.
Jon Rahm
Jon Rahm is Spain’s top golfing expert and a major champion with rising international stature. Known for his passion, power, and professionalism, he resonates strongly with both US and European audiences.
Rory McIlroy
Rory McIlroy is Europe’s most recognisable golfer. A four-time major winner and outspoken voice in the sport, he balances elite performance with strong commercial appeal and global fan engagement.
Golf FAQs
News & Case Studies
Golf
HSBC Strikes Major Partnership Deal with LIV Golf in Global Alliance
01 August 2025, 4 min read
HSBC partners with LIV Golf in a multi-year deal as its first global banking partner. The alliance covers 14 events, supports two teams, and aims to grow the sport through community outreach, youth engagement, and financial literacy programs.
Informational
How Sport Builds Economies and Inspires Global Investment
17 October 2025, 9 min read
Sport drives global economic growth, creating jobs, boosting tourism and generating billions in investment. From football and Formula 1 to cricket and golf, it connects industries, strengthens trade and fuels opportunities through worldwide sports partnerships
Combat Sports
How Brands Win Big with UFC Advertising Formats
14 October 2025, 7 min read
Explore the world of UFC advertising formats and discover how brands can tap into fighter storytelling, digital platforms, and data-driven strategies to create unforgettable sports partnerships.
Football
Bitpanda x Arsenal: A Strategic Sponsorship Launch in the UK
10 October 2025, 3 min read
Bitpanda’s collaboration with Arsenal demonstrates the power of sports sponsorship for new market launches, combining audience engagement, creative activation and brand positioning.
