The Open Championship
Advertising Impacts you can expect
1860
year
Founded
Golf’s oldest major
6
million
UK Viewers
Final round broadcast
120
countries
Live Coverage
Spanning five continents
2
million
Event Attendees
Across the full week
2
million
Event Attendees
Across the full week
700
million
Digital Impressions
Including branded content
700
million
Digital Impressions
Including branded content
Advertise at The Open — where golf meets history. Held on the UK’s most iconic links, The Open connects your brand to prestige, performance, and passion.
Explore course-side signage, branded hospitality, and story-led digital activations throughout the week.
Explore opportunities with The Open Championship
With WSA, bring your brand to the fairways of history. Our expert team unlocks media and experiential options to engage fans at one of the most prestigious sporting events in the world.
Advertising Opportunities
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Course & Tee Signage
Showcase your brand at one of golf’s most historic venues with signage on tees, fairways, and high-visibility locations. Perfect for brands aligning with tradition, prestige, and international broadcast reach.
$300K – $4M
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Player Sponsorships
Associate your brand with elite players competing at The Open. Sponsorship across apparel, gear, and digital channels delivers authentic visibility on a globally revered stage.
$250K – $9M per player
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VIP Hospitality & Brand Lounges
Engage decision-makers and high-value audiences within The Open’s exclusive hospitality suites. Ideal for premium activations and brand storytelling in a refined, historic environment.
$100K – $2M per tournament
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Branded Content & Digital Series
Create compelling stories around The Open — from player perspectives to course insights — and distribute them through golf media, social platforms, and owned channels.
$100K – $1.25M per campaign
golf Ambassadors
Brooks Koepka
Brooks Koepka is a multiple-time major champion and one of golf’s fiercest competitors. Known for his confidence and edge, he bridges both traditional PGA and LIV Golf audiences.
Jon Rahm
Jon Rahm is Spain’s top golfing expert and a major champion with rising international stature. Known for his passion, power, and professionalism, he resonates strongly with both US and European audiences.
Rory McIlroy
Rory McIlroy is Europe’s most recognisable golfer. A four-time major winner and outspoken voice in the sport, he balances elite performance with strong commercial appeal and global fan engagement.
About The Open Championship
The Open Championship: Golf’s Oldest and Most Revered Major
The Open Championship, often simply called ‘The Open’, is the original major and a crown jewel of global golf. Played on legendary links courses across the UK, it blends tradition, prestige, and international appeal — attracting millions of viewers from around the world.
Advertising opportunities around The Open include broadcast sponsorships, on-course branding, hospitality activations, and digital content campaigns. The event’s timeless elegance and global footprint make it especially suited for brands in finance, travel, automotive, and luxury goods.
For brands looking to align with heritage, excellence, and a discerning international audience, The Open Championship delivers a unique and enduring platform.
The Open Championship FAQs
News & Case Studies
Golf
Golf Advertising That Elevates Brand Visibility
28 November 2025, 4 min read
Golf advertising gives brands access to high-value audiences through sponsorships, player partnerships, and digital formats. This summary highlights key formats, starting prices and why golf delivers a strong impact for sports advertising strategies.
Golf
HSBC Strikes Major Partnership Deal with LIV Golf in Global Alliance
01 August 2025, 4 min read
HSBC partners with LIV Golf in a multi-year deal as its first global banking partner. The alliance covers 14 events, supports two teams, and aims to grow the sport through community outreach, youth engagement, and financial literacy programs.
Informational
Why Consumer Brands are Fuelling the Next Wave of Formula 1 Sponsorship
16 December 2025, 5 min read
Consumer brands are moving into Formula 1, drawn by global audiences, premium storytelling and constant content. This guide covers the key sectors entering F1, the sponsorship assets teams can sell and activation ideas that drive fan action.
Informational
Thanksgiving NFL Viewership Record Sets a New Advertising Benchmark.
16 December 2025, 5 min read
CBS set a new NFL regular season viewership record on Thanksgiving with the Chiefs vs Cowboys. Explore what drove the surge, the role of out of home viewing and how brands can plan smarter activations around big sport moments.
