The Open Championship
Advertising Impacts you can expect
1860
year
Founded
Golf’s oldest major
6
million
UK Viewers
Final round broadcast
120
countries
Live Coverage
Spanning five continents
2
million
Event Attendees
Across the full week
2
million
Event Attendees
Across the full week
700
million
Digital Impressions
Including branded content
700
million
Digital Impressions
Including branded content
Advertise at The Open — where golf meets history. Held on the UK’s most iconic links, The Open connects your brand to prestige, performance, and passion.
Explore course-side signage, branded hospitality, and story-led digital activations throughout the week.
Explore opportunities with The Open Championship
With WSA, bring your brand to the fairways of history. Our expert team unlocks media and experiential options to engage fans at one of the most prestigious sporting events in the world.
Advertising Opportunities
Course & Tee Signage
Premium placement on tee boxes, greens, and fairway edges ensures repeated broadcast visibility throughout each round. Perfect for prestige-led campaigns.
Player Sponsorships
Associate your brand with leading pros through apparel, equipment, or digital storytelling partnerships. Leverage loyalty and credibility with golf’s global fanbase.
VIP Hospitality & Brand Lounges
Create immersive brand environments within tournament hospitality areas, engaging HNWIs and decision-makers in premium, experiential settings.
Branded Content & Digital Series
Produce content with players or tournaments that travels beyond the course — from YouTube series to Instagram clips and global golf media collaborations.
golf Ambassadors
Brooks Koepka
Brooks Koepka is a multiple-time major champion and one of golf’s fiercest competitors. Known for his confidence and edge, he bridges both traditional PGA and LIV Golf audiences.
Jon Rahm
Jon Rahm is Spain’s top golfing export and a major champion with rising international stature. Known for his passion, power, and professionalism, he resonates strongly with both US and European audiences.
Rory McIlroy
Rory McIlroy is Europe’s most recognisable golfer. A four-time major winner and outspoken voice in the sport, he balances elite performance with strong commercial appeal and global fan engagement.
About The Open Championship
The Open Championship: Golf’s Oldest and Most Revered Major
The Open Championship, often simply called ‘The Open’, is the original major and a crown jewel of global golf. Played on legendary links courses across the UK, it blends tradition, prestige, and international appeal — attracting millions of viewers from around the world.
Advertising opportunities around The Open include broadcast sponsorships, on-course branding, hospitality activations, and digital content campaigns. The event’s timeless elegance and global footprint make it especially suited for brands in finance, travel, automotive, and luxury goods.
For brands looking to align with heritage, excellence, and a discerning international audience, The Open Championship delivers a unique and enduring platform.
The Open Championship FAQs
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