The Open Championship
Advertise at The Open — where golf meets history
Advertising Impacts you can expect
1860
year
Founded
Golf’s oldest major
6
million
UK Viewers
Final round broadcast
120
countries
Live Coverage
Spanning five continents
2
million
Event Attendees
Across the full week
2
million
Event Attendees
Across the full week
700
million
Digital Impressions
Including branded content
700
million
Digital Impressions
Including branded content
Held on the UK’s most iconic links, The Open connects your brand to prestige, performance, and passion.
Explore course-side signage, branded hospitality, and story-led digital activations throughout the week.
With WSA, bring your brand to the fairways of history. Our expert team unlocks media and experiential options to engage fans at one of the most prestigious sporting events in the world.
Advertising Opportunities
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Course & Tee Signage
Showcase your brand at one of golf’s most historic venues with signage on tees, fairways, and high-visibility locations. Perfect for brands aligning with tradition, prestige, and international broadcast reach.
$300K – $4M
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Player Sponsorships
Associate your brand with elite players competing at The Open. Sponsorship across apparel, gear, and digital channels delivers authentic visibility on a globally revered stage.
$250K – $9M per player
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VIP Hospitality & Brand Lounges
Engage decision-makers and high-value audiences within The Open’s exclusive hospitality suites. Ideal for premium activations and brand storytelling in a refined, historic environment.
$100K – $2M per tournament
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Branded Content & Digital Series
Create compelling stories around The Open — from player perspectives to course insights — and distribute them through golf media, social platforms, and owned channels.
$100K – $1.25M per campaign
golf Ambassadors
Brooks Koepka
Brooks Koepka is a multiple-time major champion and one of golf’s fiercest competitors. Known for his confidence and edge, he bridges both traditional PGA and LIV Golf audiences.
Jon Rahm
Jon Rahm is Spain’s top golfing export and a major champion with rising international stature. Known for his passion, power, and professionalism, he resonates strongly with both US and European audiences.
Rory McIlroy
Rory McIlroy is Europe’s most recognisable golfer. A four-time major winner and outspoken voice in the sport, he balances elite performance with strong commercial appeal and global fan engagement.
About The Open Championship
The Open Championship: Golf’s Oldest and Most Revered Major
The Open Championship, often simply called ‘The Open’, is the original major and a crown jewel of global golf. Played on legendary links courses across the UK, it blends tradition, prestige, and international appeal — attracting millions of viewers from around the world.
Advertising opportunities around The Open include broadcast sponsorships, on-course branding, hospitality activations, and digital content campaigns. The event’s timeless elegance and global footprint make it especially suited for brands in finance, travel, automotive, and luxury goods.
For brands looking to align with heritage, excellence, and a discerning international audience, The Open Championship delivers a unique and enduring platform.
The Open Championship FAQs
News & insights
Strategy
When Sporting Universes Collided to Boost a Brand
28 August 2025, 20 min read
Explore how cross-sport campaigns—like cricket x football or NFL x esports—boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Football
AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
