Can I advertise during The Open Championship through World Sports Advertising?

Yes, we offer premium brand activation opportunities around The Open, including player sponsorships, digital campaigns, and hospitality-focused branding during tournament week.

What are the most effective advertising placements during The Open Championship?

Player endorsements, luxury hospitality integrations, digital storytelling campaigns, and curated content partnerships offer strong visibility among golf fans and premium audiences.

Is there a minimum investment required for brand exposure at The Open?

The Open is a high-profile event with premium exposure. While minimum budgets vary, we provide tailored packages that align with luxury and lifestyle brand objectives.

Can my brand be visible at Open Championship venues like St Andrews or Royal Liverpool?

While on-course advertising is limited, we enable brand visibility through player partnerships, off-course activations, and digital engagement aligned with the event's reach.

Do you offer VIP hospitality and networking at The Open Championship?

Absolutely. We offer access to exclusive hospitality suites, private events, and executive networking experiences during The Open to elevate brand positioning.

The Open Championship

Explore opportunities with The Open Championship

With WSA, bring your brand to the fairways of history. Our expert team unlocks media and experiential options to engage fans at one of the most prestigious sporting events in the world.

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Advertising Impacts you can expect

1860

year

Founded

Golf’s oldest major

million

UK Viewers

Final round broadcast

120

countries

Live Coverage

Spanning five continents

million

Event Attendees

Across the full week

million

Event Attendees

Across the full week

700

million

Digital Impressions

Including branded content

700

million

Digital Impressions

Including branded content

Advertise at The Open — where golf meets history. Held on the UK’s most iconic links, The Open connects your brand to prestige, performance, and passion.

Explore course-side signage, branded hospitality, and story-led digital activations throughout the week.

Advertising Opportunities

Course & Tee Signage

Showcase your brand at one of golf’s most historic venues with signage on tees, fairways, and high-visibility locations. Perfect for brands aligning with tradition, prestige, and international broadcast reach.

$300K – $4M

Player Sponsorships

Associate your brand with elite players competing at The Open. Sponsorship across apparel, gear, and digital channels delivers authentic visibility on a globally revered stage.

$250K – $9M per player

VIP Hospitality & Brand Lounges

Engage decision-makers and high-value audiences within The Open’s exclusive hospitality suites. Ideal for premium activations and brand storytelling in a refined, historic environment.

$100K – $2M per tournament

Branded Content & Digital Series

Create compelling stories around The Open — from player perspectives to course insights — and distribute them through golf media, social platforms, and owned channels.

$100K – $1.25M per campaign

Course & Tee Signage

Player Sponsorships

Associate your brand with elite players competing at The Open. Sponsorship across apparel, gear, and digital channels delivers authentic visibility on a globally revered stage.

VIP Hospitality & Brand Lounges

Engage decision-makers and high-value audiences within The Open’s exclusive hospitality suites. Ideal for premium activations and brand storytelling in a refined, historic environment.

Branded Content & Digital Series

Create compelling stories around The Open — from player perspectives to course insights — and distribute them through golf media, social platforms, and owned channels.

About The Open Championship

The Open Championship: Golf’s Oldest and Most Revered Major

The Open Championship, often simply called ‘The Open’, is the original major and a crown jewel of global golf. Played on legendary links courses across the UK, it blends tradition, prestige, and international appeal — attracting millions of viewers from around the world.

The Open Championship gallery at a historic links venue

Advertising opportunities around The Open include broadcast sponsorships, on-course branding, hospitality activations, and digital content campaigns. The event’s timeless elegance and global footprint make it especially suited for brands in finance, travel, automotive, and luxury goods.

For brands looking to align with heritage, excellence, and a discerning international audience, The Open Championship delivers a unique and enduring platform.

The Open Championship FAQs

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