WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Informational
Underrated Sports Unlock New Commercial Opportunities for Global Brands
by Sophie Langford
09 March 2026, 8 min read
Many brands focus only on football or Formula 1, yet several fast growing sports deliver excellent sports partnerships and highly engaged audiences. Explore how table tennis, rugby, padel, darts, badminton and snooker create commercial value for advertisers.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Cricket
ICC Men's T20 World Cup 2026 Advertising Who won big and how you can still capitalise
by Sophie Langford
20 February 2026, 7 min read
A breakdown of the biggest sponsors at the ICC Men's T20 World Cup 2026, Super 8 teams and how ambitious brands can still unlock powerful sports partnerships and sports advertising opportunities.
Informational
Cricket On and Off the Pitch: A Test
by Chloe Barrett
17 December 2025, 7 min read
A lively cricket themed sports advertising quiz covering IPL, PSL, BBL and The Ashes. Built for brands exploring sports partnerships and cricket advertising.
Cricket
Cricket Asia Cup 2025 Advertising Opportunities
by Anisha Lyall
11 September 2025, 6 min read
The Asia Cup 2025 in the UAE offers mid-level brands huge potential via sponsorships, on-screen & digital advertising, kit deals and more. Read how to leverage this sports partnership moment.
Cricket
Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
by Sophie Langford
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
Cricket
Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
by James Whitmore
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.