Cricket On and Off the Pitch: A Test

Cricket is not just watched, it is followed. It fills living rooms for entire afternoons, dominates group chats for weeks, and turns players into household names across continents. That loyalty is exactly why cricket remains one of the strongest platforms for sports advertising, especially for brands looking to build meaningful sports partnerships rather than quick hits.

From packed IPL stadiums to the legacy of The Ashes, cricket offers brands something rare: time, trust and attention. This quiz blends the commercial side of the game with classic cricket knowledge. Some questions focus on sponsorships and leagues, others test how well you know the sport itself.

Settle in, back yourself, and see how sharp your cricket and marketing instincts really are. Answers are waiting at the end.

Why cricket continues to attract advertisers

Cricket rewards patience. Matches unfold over hours, sometimes days, which means brands are not fighting for a fleeting moment. They are part of the experience. Whether it is a logo on a shirt, a title sponsor on a league, or a brand woven into broadcast graphics, cricket sponsorship allows repeated exposure without fatigue. See Advertising Opportunities in Cricket

T20 leagues such as the Indian Premier League, Pakistan Super League and Big Bash League have modernised how cricket is consumed. Faster games, constant highlights and strong digital engagement have made cricket highly attractive for brands targeting younger audiences. At the same time, heritage competitions like The Ashes still carry enormous prestige and storytelling power.

This balance between tradition and innovation makes cricket a cornerstone of global sports partnerships.

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The Quiz

1. Which brand has been the title sponsor of the Indian Premier League in recent seasons?

a) Vivo b) Tata c) Pepsi d) Oppo

2. The Pakistan Super League carries which title sponsor name?

a) HBL b) Etisalat c) Pepsi d) Nissan

3. The Big Bash League is commonly branded as which sponsored name?

a) Emirates Big Bash League

b) KFC Big Bash League

c) Vodafone Big Bash League

d) Toyota Big Bash League

4. Which automotive brand appears on Australia’s playing shirts following an upgraded partnership announced in late 2023?

a) Ford

b) Toyota

c) Nissan

d) Hyundai

5. Which brand became England’s principal team partner starting in 2025, including during recent Ashes cycles?

a) NatWest

b) Vodafone

c) Toyota

d) Cinch

6. Why do T20 leagues attract consistent brand investment year after year?

a) Matches are played behind closed doors

b) Short seasons with frequent games and constant highlights

c) Minimal broadcast coverage

d) Limited global interest

7. Which sponsorship asset typically delivers the strongest repeated TV exposure in cricket?

a) Boundary rope branding

b) Players’ boots

c) Team bus liveries

d) Hospitality lounges

8. Which category has grown rapidly across cricket sponsorships in recent years?

a) Print media

b) Crypto and fintech

c) Postal services

d) Cable television

9. What is one of the most common mistakes brands make in cricket partnerships?

a) Choosing the wrong colour palette

b) Treating sponsorship as logo placement only

c) Activating too early

d) Using social media

10. For mid-level brands, which approach often works best when entering cricket advertising?

a) Global tournament title sponsorship

b) Team partnerships in domestic leagues with strong digital activation

c) Stadium ownership

d) One-off matchday ads only

11. Which country won the ICC Cricket World Cup in 2015?

a) India

b) Australia

c) England

d) New Zealand

12. The Ashes series is contested between which two nations?

a) England and India

b) England and Australia

c) Australia and South Africa

d) England and New Zealand

13. Which format played a major role in expanding cricket’s commercial appeal worldwide?

a) Test cricket

b) One Day Internationals

c) T20 cricket

d) Timeless Tests

14. In cricket, a “duck” means

a) A perfect over

b) Out without scoring

c) A hat-trick

d) A tied match

15. Which league is based in Australia?

a) Pakistan Super League

b) Big Bash League

c) Indian Premier League

d) Vitality Blast

16. Which global brand has maintained one of the longest continuous sponsorship relationships in international cricket, and with which team?

a) Pepsi with Pakistan

b) Emirates with Australia

c) Vodafone with England

d) Nike with India

17. The Vitality Blast is primarily associated with which country?

a) Australia

b) England

c) India

d) South Africa

18. What does LBW stand for?

a) Leg Before Wicket

b) Line Before Wicket

c) Long Ball Wide

d) Leg Beyond Wicket

19. From a sponsorship perspective, what is a major advantage of Test cricket?

a) Fewer viewers

b) More time for brand storytelling and repeated exposure

c) No highlights packages

d) Limited media coverage

20. As football icons like Messi and Ronaldo approach the later stages of their international careers, what parallel opportunity does this highlight for cricket brands and ambassadors?

a) Reduced emotional engagement

b) A final-chapter narrative that boosts urgency and recall

c) Only local relevance

d) Lower commercial value

What this quiz shows about cricket and marketing

Cricket sponsorship is never just about visibility. Automotive brands often align with national teams to reflect reliability and heritage. Banking and fintech brands favour leagues with high match frequency and digital engagement. Meanwhile, global brands use cricket to reinforce scale and trust across multiple markets.

These patterns mirror what we see across football and motorsport. The difference is cricket’s depth of engagement. Fans stay longer, watch more, and form stronger emotional connections. That is why cricket fits so naturally into broader sports advertising strategies and multisport campaigns.

Cricket also produces ambassadors who feel authentic. When players speak, fans listen. That makes ambassador-led partnerships especially powerful, particularly when campaigns are planned around seasons rather than single moments.

Using cricket in your next sports partnership

Cricket offers flexibility. Brands can enter through team sponsorships, league partnerships, digital activations or player endorsements. Domestic leagues provide a practical starting point, while international tournaments deliver scale when the time is right.

If you are considering how cricket fits alongside football, motorsport or combat sports in a wider campaign, our team can help shape a strategy that makes sense for your budget and audience. When you are ready, start a conversation with us.

Answers

1. b) Tata 2. a) HBL 3. b) KFC Big Bash League 4. b) Toyota 5. c) Toyota 6. b) Short seasons with frequent games and constant highlights 7. a) Boundary rope branding 8. b) Crypto and fintech 9. b) Treating sponsorship as logo placement only 10. b) Team partnerships in domestic leagues with strong digital activation 11. c) Australia 12. b) England and Australia 13. c) T20 cricket 14. b) Out without scoring 15. b) Big Bash League 16. a) Pepsi with Pakistan 17. b) England 18. a) Leg Before Wicket 19. b) More time for brand storytelling and repeated exposure 20. b) A final-chapter narrative that boosts urgency and recall

Other Sports Quizzes

Football Quiz

Motorsport Quiz

FAQs

Why is cricket such a strong platform for sports advertising?

Cricket delivers long viewing times, loyal fan bases and repeated exposure, making it ideal for sustained sports advertising and brand storytelling.

Which cricket leagues are most attractive for brand partnerships?

The Indian Premier League leads globally, while the Pakistan Super League and Big Bash League offer strong regional reach and highly engaged audiences.

Are cricket sponsorships suitable for mid-level brands?

Yes. Domestic leagues and team partnerships allow brands to enter cricket advertising without the costs of global tournaments.

Do cricket players work well as brand ambassadors?

Absolutely. Cricketers often command deep trust and emotional loyalty, making ambassador-led sports partnerships highly effective. Explore Cricket Ambassadors