IPL Hero Alt Tag

Indian Premier League

Advertising Impacts you can expect

1.5

billion

Season Impressions

Across broadcast & digital

10

teams

Franchise Competition

With deep local followings

60

days

Tournament Duration

April to May

120

million

Fanbase in India

Highly active across platforms

90

percent

Digital Consumption

Via mobile & streaming

Advertise in the IPL — cricket’s most valuable commercial property. With huge digital reach and loyal franchise audiences, the IPL offers brands scale, fandom, and influence.

Explore jersey branding, content series, and celebrity influencer campaigns across India’s biggest sporting stage.

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Explore opportunities with Indian Premier League

With over a billion impressions per season, IPL delivers results. Let WSA help you launch unforgettable campaigns across India’s most-watched event.

Advertising Opportunities

Advertise on Boundary LED Boards

Boundary LED Boards

LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.

Advertise on Team & League Sponsorship

Team & League Sponsorship

Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.

Advertise on Fan Zone & On-Site Activation

Fan Zone & On-Site Activation

From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.

Advertise on Player-Driven Digital Campaigns

Player-Driven Digital Campaigns

Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.

cricket Ambassadors

Virat Kohli as Brand Ambassador - World Sports Advertising
cricket Ambassador

Virat Kohli

Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.

Ben Stokes as Brand Ambassador - World Sports Advertising
cricket Ambassador

Ben Stokes

Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.

Babar Azam as Brand Ambassador - World Sports Advertising
cricket Ambassador

Babar Azam

Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.

About Indian Premier League

Indian Premier League: India’s Advertising Powerhouse

The Indian Premier League (IPL) is one of the most valuable sports properties in the world, blending cricket, entertainment, and celebrity appeal. With massive TV ratings, unmatched digital engagement, and loyal fanbases across every region of India, the IPL offers brands access to one of the most commercially vibrant audiences in sport.

IPL stadium packed with fans during a match

Advertising in the IPL spans everything from on-screen graphics and pitch-side LED boards to team partnerships, branded content, and influencer integrations. With games played nearly every evening during the season, brands benefit from frequency, prime-time placement, and mass cultural relevance.

Brand sponsorship on IPL team kits and stadium assets

For advertisers looking to dominate in India and tap into a cricket-mad, mobile-first population, the IPL is an essential platform.

Indian Premier League FAQs