
Pakistan Super League
Advertising Impacts you can expect
240
million
Total Viewership
Across All PSL Platforms
6
teams
Franchise Clubs
Representing Major Cities
34
matches
Tournament Length
Including Eliminators & Final
1
billion+
Social Media Reach
During 2024 Season
1
billion+
Social Media Reach
During 2024 Season
4
venues
Host Cities
Nationwide Fan Engagement
4
venues
Host Cities
Nationwide Fan Engagement
Advertise in the Pakistan Super League — the heart of Pakistan’s cricket calendar. With explosive matches, celebrity cricketers, and a passionate national following, the PSL offers brands massive reach across South Asia and the diaspora.
Engage audiences through LED perimeter boards, team partnerships, and high-reach digital integrations throughout the PSL season.
Explore opportunities with Pakistan Super League
Tap into one of South Asia’s fastest-growing sports properties. WSA helps you activate high-visibility PSL sponsorships that connect deeply with cricket-obsessed audiences.
Advertising Opportunities

Boundary LED Boards
LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.

Team & League Sponsorship
Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.

Fan Zone & On-Site Activation
From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.

Player-Driven Digital Campaigns
Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.
About Pakistan Super League
Pakistan Super League: The Powerhouse of Pakistani Cricket
The Pakistan Super League (PSL) is the country’s most prestigious cricket tournament, uniting local talent and global stars in a high-intensity T20 format. With sold-out stadiums, primetime broadcasts, and digital-first engagement, the PSL delivers premium value for advertisers targeting Pakistani and international cricket fans.

Brand placements range from pitch-side LED boards and jersey branding to sponsor segments during live broadcasts and pre/post-match content. The PSL's high energy and loyal following make it ideal for brands seeking broad emotional resonance.

Whether you’re aiming for household recognition in Pakistan or broader South Asian appeal, the PSL delivers unmatched ROI for brand building and customer engagement.