Pakistan Super League Hero Alt Tag

Pakistan Super League

Advertising Impacts you can expect

240

million

Total Viewership

Across All PSL Platforms

6

teams

Franchise Clubs

Representing Major Cities

34

matches

Tournament Length

Including Eliminators & Final

1

billion+

Social Media Reach

During 2024 Season

4

venues

Host Cities

Nationwide Fan Engagement

Advertise in the Pakistan Super League — the heart of Pakistan’s cricket calendar. With explosive matches, celebrity cricketers, and a passionate national following, the PSL offers brands massive reach across South Asia and the diaspora.

Engage audiences through LED perimeter boards, team partnerships, and high-reach digital integrations throughout the PSL season.

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Explore opportunities with Pakistan Super League

Tap into one of South Asia’s fastest-growing sports properties. WSA helps you activate high-visibility PSL sponsorships that connect deeply with cricket-obsessed audiences.

Advertising Opportunities

Advertise on Boundary LED Boards

Boundary LED Boards

LED signage around the field delivers high-frequency, in-play exposure during every over. An essential asset for advertisers seeking visibility across stadium and broadcast.

Advertise on Team & League Sponsorship

Team & League Sponsorship

Align with top-performing franchises and national teams. Sponsorship includes branding across kits, media backdrops, and digital assets — driving season-long engagement.

Advertise on Fan Zone & On-Site Activation

Fan Zone & On-Site Activation

From hospitality lounges to product showcases, in-stadium activations offer brands a chance to interact with fans during key moments.

Advertise on Player-Driven Digital Campaigns

Player-Driven Digital Campaigns

Collaborate with cricket stars on content that travels far — from training features to TikToks and Instagram takeovers. A powerful route into global cricket culture.

cricket Ambassadors

Virat Kohli as Brand Ambassador - World Sports Advertising
cricket Ambassador

Virat Kohli

Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.

Ben Stokes as Brand Ambassador - World Sports Advertising
cricket Ambassador

Ben Stokes

Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.

Babar Azam as Brand Ambassador - World Sports Advertising
cricket Ambassador

Babar Azam

Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.

About Pakistan Super League

Pakistan Super League: The Powerhouse of Pakistani Cricket

The Pakistan Super League (PSL) is the country’s most prestigious cricket tournament, uniting local talent and global stars in a high-intensity T20 format. With sold-out stadiums, primetime broadcasts, and digital-first engagement, the PSL delivers premium value for advertisers targeting Pakistani and international cricket fans.

PSL stadium crowd during night match

Brand placements range from pitch-side LED boards and jersey branding to sponsor segments during live broadcasts and pre/post-match content. The PSL's high energy and loyal following make it ideal for brands seeking broad emotional resonance.

Pakistan Super League match action with branded boards

Whether you’re aiming for household recognition in Pakistan or broader South Asian appeal, the PSL delivers unmatched ROI for brand building and customer engagement.

Pakistan Super League FAQs