Boundary LED Boards
LED advertising around the boundary offers premium visibility during every delivery. These placements are prominent on live broadcasts and highlight reels viewed across Pakistan and internationally.
$40K – $200K per match
Pakistan Super League
Explore opportunities with Pakistan Super League
Tap into one of South Asia’s fastest-growing sports properties. WSA helps you activate high-visibility PSL sponsorships that connect deeply with cricket-obsessed audiences.
Advertising Impacts you can expect
240
million
Total Viewership
Across All PSL Platforms
6
teams
Franchise Clubs
Representing Major Cities
34
matches
Tournament Length
Including Eliminators & Final
1
billion+
Social Media Reach
During 2024 Season
1
billion+
Social Media Reach
During 2024 Season
4
venues
Host Cities
Nationwide Fan Engagement
4
venues
Host Cities
Nationwide Fan Engagement
Advertise in the Pakistan Super League — the heart of Pakistan’s cricket calendar. With explosive matches, celebrity cricketers, and a passionate national following, the PSL offers brands massive reach across South Asia and the diaspora.
Engage audiences through LED perimeter boards, team partnerships, and high-reach digital integrations throughout the PSL season.
Advertising Opportunities
Team & League Sponsorship
Associate your brand with PSL franchises or the league itself. Sponsorship packages include jersey branding, digital assets, press events, and fan engagement across key touchpoints.
$750K – $6M per season
Fan Zone & On-Site Activation
Activate your brand on-site with immersive experiences, giveaways, and brand installations. Tap into fan excitement and energy during matchdays across Pakistan’s major stadiums.
$40K – $250K per matchday
Player-Driven Digital Campaigns
Collaborate with PSL stars on short-form video content, social takeovers, and branded storytelling. Leverage player influence to connect with cricket fans online and across mobile platforms.
$20K – $150K per campaign
Boundary LED Boards
LED advertising around the boundary offers premium visibility during every delivery. These placements are prominent on live broadcasts and highlight reels viewed across Pakistan and internationally.
$40K – $200K per match
Team & League Sponsorship
Associate your brand with PSL franchises or the league itself. Sponsorship packages include jersey branding, digital assets, press events, and fan engagement across key touchpoints.
$750K – $6M per season
Fan Zone & On-Site Activation
Activate your brand on-site with immersive experiences, giveaways, and brand installations. Tap into fan excitement and energy during matchdays across Pakistan’s major stadiums.
$40K – $250K per matchday
Player-Driven Digital Campaigns
Collaborate with PSL stars on short-form video content, social takeovers, and branded storytelling. Leverage player influence to connect with cricket fans online and across mobile platforms.
$20K – $150K per campaign
About Pakistan Super League
Pakistan Super League: The Powerhouse of Pakistani Cricket
The Pakistan Super League (PSL) is the country’s most prestigious cricket tournament, uniting local talent and global stars in a high-intensity T20 format. With sold-out stadiums, primetime broadcasts, and digital-first engagement, the PSL delivers premium value for advertisers targeting Pakistani and international cricket fans.
Brand placements range from pitch-side LED boards and jersey branding to sponsor segments during live broadcasts and pre/post-match content. The PSL's high energy and loyal following make it ideal for brands seeking broad emotional resonance.
Whether you’re aiming for household recognition in Pakistan or broader South Asian appeal, the PSL delivers unmatched ROI for brand building and customer engagement.
Pakistan Super League FAQs
News & Case Studies
Motorsport
Formula 1 Sponsorship Opportunities for Brands
20 August 2026, 10 min read
Formula 1 sponsorship gives brands access to team partnerships, car branding, trackside advertising, hospitality and Grand Prix activations. Learn how F1 sponsorship works and which opportunities can support your marketing goals.
Motorsport
Motorsports Sponsorships for Tech and SaaS Brands
19 August 2026, 9 min read
See how tech and SaaS brands can use Formula 1, MotoGP and wider motorsport sponsorship to reach business audiences, enter key markets and create measurable commercial opportunities.
Motorsport
How Does Motorsport Sponsorship Work for Brands?
18 August 2026, 8 min read
How does motorsport sponsorship work for brands? Explore sponsorship types, costs, activation, benefits and ROI across Formula 1, MotoGP and other major racing series.
Racket Sports
World Sports Advertising Amplifies OYSHO’s Premier Padel partnership
17 August 2026, 4 min read
As Major Partner of Premier Padel London P1, OYSHO brought its partnership onto the streets with a branded London taxi activation, supported by World Sports Advertising.
