Big Bash League
Advertise in the Big Bash League — Australia’s electrifying T20 cricket tournament
Advertising Impacts you can expect
1.2
million
Average TV Viewership
Per Match During 2023–24 Season
8
teams
Franchise Clubs
Competing Nationwide
60
matches
Season Format
Including Playoffs and Finals
500
million+
Digital Impressions
Across BBL’s Social Channels
500
million+
Digital Impressions
Across BBL’s Social Channels
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
With packed summer fixtures and family-friendly appeal, the BBL delivers unmatched visibility across the Southern Hemisphere.
Explore stadium signage, digital activations, and franchise partnerships with Australia’s biggest cricket clubs.
Unlock high-intensity brand exposure throughout the Australian summer. WSA helps you connect with engaged cricket fans through premium Big Bash activations.
Advertising Opportunities
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Boundary LED Boards
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
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Team & League Sponsorship
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
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Fan Zone & On-Site Activation
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
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Player-Driven Digital Campaigns
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About Big Bash League
Big Bash League: Australia’s Summer Sports Spectacle
The Big Bash League (BBL) is Australia’s premier T20 cricket competition, delivering family-friendly entertainment, high-scoring matches, and vibrant stadium atmospheres throughout the summer. With strong TV ratings and growing international interest, the BBL is a valuable platform for brands seeking wide reach and positive brand association.
Advertisers benefit from pitch-side LED boards, team and player sponsorships, branded content across social channels, and in-stadium activations. With its fast-paced format and primetime scheduling, the BBL offers brands repeated exposure in a fun, high-energy setting.
For brands looking to tap into Australian households and align with a youthful, sport-loving audience, the BBL is a high-impact advertising opportunity.
Big Bash League FAQs
News & insights
Strategy
When Sporting Universes Collided to Boost a Brand
28 August 2025, 20 min read
Explore how cross-sport campaigns—like cricket x football or NFL x esports—boost brand visibility, spark fan buzz, and break marketing boundaries. Multisport marketing is rewriting the rules and winning hearts across the sporting universe.
Football
AYS Developers Partners with Argentine Football Association in Strategic Sponsorship Deal Brokered by WSA and MAG International
31 July 2025, 5 min read
AYS Developers has become the Regional Sponsor of the Argentine Football Association through a major partnership facilitated by World Sports Advertising and MAG International, marking a bold step into international sports sponsorship and brand expansion.
Informational
Why Betting Companies Take the Gamble on Sports Advertising
24 July 2025, 5 min read
Analysis of betting companies' massive sports advertising investments and strategic motivations.
Combat Sports
Boxing and UFC Advertising Opportunities Transform Brand Visibility During Riyadh Season
23 July 2025, 4 min read
Riyadh Season has become a global hub for combat sports, offering prime advertising opportunities through boxing and UFC events. Brands benefit from unmatched exposure, high audience engagement, and strategic visibility across multiple platforms.
