Unlock high-intensity brand exposure throughout the Australian summer. WSA helps you connect with engaged cricket fans through premium Big Bash activations.
1.2
million
Average TV Viewership
Per Match During 2023–24 Season
8
teams
Franchise Clubs
Competing Nationwide
60
matches
Season Format
Including Playoffs and Finals
500
million+
Digital Impressions
Across BBL’s Social Channels
500
million+
Digital Impressions
Across BBL’s Social Channels
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
Advertise in the Big Bash League — Australia’s electrifying T20 cricket tournament. With packed summer fixtures and family-friendly appeal, the BBL delivers unmatched visibility across the Southern Hemisphere.
Explore stadium signage, digital activations, and franchise partnerships with Australia’s biggest cricket clubs.
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
Big Bash League: Australia’s Summer Sports Spectacle
The Big Bash League (BBL) is Australia’s premier T20 cricket competition, delivering family-friendly entertainment, high-scoring matches, and vibrant stadium atmospheres throughout the summer. With strong TV ratings and growing international interest, the BBL is a valuable platform for brands seeking wide reach and positive brand association.
Advertisers benefit from pitch-side LED boards, team and player sponsorships, branded content across social channels, and in-stadium activations. With its fast-paced format and primetime scheduling, the BBL offers brands repeated exposure in a fun, high-energy setting.
For brands looking to tap into Australian households and align with a youthful, sport-loving audience, the BBL is a high-impact advertising opportunity.
Sports
23 October 2026, 5 min read
Prepare a darts sponsorship brief with our practical template covering brand objectives, audience, budget, player and tournament rights, activation and measurement.
Events
20 October 2026, 4 min read
A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.
Sports
20 October 2026, 11 min read
From financial services and technology to retail and automotive, discover which industries benefit from darts sponsorship, the opportunities available and how brands can measure success.
Motorsport
16 October 2026, 10 min read
F1 sponsorship media value estimates the advertising equivalent of brand exposure across race broadcasts, car branding, driver appearances and social media. Understand how it is calculated, which assets generate value and how to assess results.
