Unlock high-intensity brand exposure throughout the Australian summer. WSA helps you connect with engaged cricket fans through premium Big Bash activations.
1.2
million
Average TV Viewership
Per Match During 2023–24 Season
8
teams
Franchise Clubs
Competing Nationwide
60
matches
Season Format
Including Playoffs and Finals
500
million+
Digital Impressions
Across BBL’s Social Channels
500
million+
Digital Impressions
Across BBL’s Social Channels
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
Advertise in the Big Bash League — Australia’s electrifying T20 cricket tournament. With packed summer fixtures and family-friendly appeal, the BBL delivers unmatched visibility across the Southern Hemisphere.
Explore stadium signage, digital activations, and franchise partnerships with Australia’s biggest cricket clubs.
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
Big Bash League: Australia’s Summer Sports Spectacle
The Big Bash League (BBL) is Australia’s premier T20 cricket competition, delivering family-friendly entertainment, high-scoring matches, and vibrant stadium atmospheres throughout the summer. With strong TV ratings and growing international interest, the BBL is a valuable platform for brands seeking wide reach and positive brand association.
Advertisers benefit from pitch-side LED boards, team and player sponsorships, branded content across social channels, and in-stadium activations. With its fast-paced format and primetime scheduling, the BBL offers brands repeated exposure in a fun, high-energy setting.
For brands looking to tap into Australian households and align with a youthful, sport-loving audience, the BBL is a high-impact advertising opportunity.
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