Big Bash League
Advertising Impacts you can expect
1.2
million
Average TV Viewership
Per Match During 2023–24 Season
8
teams
Franchise Clubs
Competing Nationwide
60
matches
Season Format
Including Playoffs and Finals
500
million+
Digital Impressions
Across BBL’s Social Channels
500
million+
Digital Impressions
Across BBL’s Social Channels
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
35
nights
Prime-Time Coverage
On Major Australian Broadcasters
Advertise in the Big Bash League — Australia’s electrifying T20 cricket tournament. With packed summer fixtures and family-friendly appeal, the BBL delivers unmatched visibility across the Southern Hemisphere.
Explore stadium signage, digital activations, and franchise partnerships with Australia’s biggest cricket clubs.
Explore opportunities with Big Bash League
Unlock high-intensity brand exposure throughout the Australian summer. WSA helps you connect with engaged cricket fans through premium Big Bash activations.
Advertising Opportunities
/images/sports/cricket/big-bash-league/boundary-led-boards.webp
Boundary LED Boards
Maximise in-game visibility with LED advertising that runs along the boundary rope. These placements are front and centre during every ball bowled and heavily featured in Australian and international broadcasts.
$50K – $250K per match
/images/sports/cricket/big-bash-league/team-league-sponsorship.webp
Team & League Sponsorship
Connect with passionate fanbases by sponsoring BBL teams or the league itself. Sponsorship includes branding on kits, official media, digital channels, and activations.
$500K – $5M per season
/images/sports/cricket/big-bash-league/fan-zone-activation.webp
Fan Zone & On-Site Activation
Bring your brand to life with interactive activations, giveaways, and experiences in fan zones at key stadiums across Australia. Ideal for experiential and promotional marketing.
$50K – $300K per matchday
/images/sports/cricket/big-bash-league/player-digital-campaigns.webp
Player-Driven Digital Campaigns
Collaborate with BBL players on creative digital content, including behind-the-scenes videos, training challenges, and branded social campaigns that engage cricket fans online.
$25K – $200K per campaign
cricket Ambassadors
Virat Kohli
Virat Kohli is the face of modern cricket. With unmatched passion, consistency, and global appeal, he leads as both a run-scorer and a brand ambassador across India and beyond.
Ben Stokes
Ben Stokes is England’s cricketing talisman. Known for heroic match-winning performances, leadership, and charisma, he embodies modern English sport and commands strong attention across the UK, India, and Australia.
Babar Azam
Babar Azam is Pakistan’s star batsman and a global cricketing figure. Stylish at the crease and respected for his humility, he enjoys vast support across South Asia and the Gulf.
About Big Bash League
Big Bash League: Australia’s Summer Sports Spectacle
The Big Bash League (BBL) is Australia’s premier T20 cricket competition, delivering family-friendly entertainment, high-scoring matches, and vibrant stadium atmospheres throughout the summer. With strong TV ratings and growing international interest, the BBL is a valuable platform for brands seeking wide reach and positive brand association.
Advertisers benefit from pitch-side LED boards, team and player sponsorships, branded content across social channels, and in-stadium activations. With its fast-paced format and primetime scheduling, the BBL offers brands repeated exposure in a fun, high-energy setting.
For brands looking to tap into Australian households and align with a youthful, sport-loving audience, the BBL is a high-impact advertising opportunity.
Big Bash League FAQs
News & Case Studies
Cricket
Cricket Asia Cup 2025 Advertising Opportunities
11 September 2025, 6 min read
The Asia Cup 2025 in the UAE offers mid-level brands huge potential via sponsorships, on-screen & digital advertising, kit deals and more. Read how to leverage this sports partnership moment.
Cricket
Tata’s Title Sponsorship of the IPL: A Game-Changer in Indian Sport
12 June 2025, 4 min read
Tata’s $300M IPL title deal sets a new benchmark—blending multi-brand strategy, deep integration, and long-term vision to reshape Indian sports marketing.
Cricket
Xbox and Surrey CCC Extend Their Winning Partnership for a Seventh Season
23 May 2025, 3 min read
Xbox and Surrey CCC extend their partnership into year seven, uniting gaming and cricket at one of England’s most iconic sporting venues.
Cricket
Floki Sponsors India’s Cricket Tour of Sri Lanka in Strategic Sporting Partnership Brokered by World Sports Advertising
12 May 2025, 4 min read
Floki sponsored India’s cricket tour of Sri Lanka, boosting Valhalla’s visibility in a high-impact Web3 sports campaign brokered by World Sports Advertising (WS
