The Global Motorsport Quiz for Brands and Fans

Motorsport is built on speed, precision and spectacle. The competition is fierce, the fan loyalty is unrivalled and the advertising opportunities reach global audiences with scale. From Formula 1 and MotoGP to Formula E and WEC, brands use motorsport to reach audiences with high purchase intent and exceptional sponsor recall.

This quiz brings together accessible racing questions and real-world sponsorship insights, giving fans a fun challenge while helping brands understand how motorsport creates powerful advertising opportunities. (Answers are at the end, no cheating!)

The Quiz 

1. Which brand is the title sponsor of Formula 1’s Red Bull Racing team?

a) Oracle     b) Oracle Red Bull Racing    c) Infiniti    d) Aston Martin

2. Who is Mercedes-AMG Petronas’ title sponsor?

a) Petronas   b) Shell    c) TotalEnergies   d) Aramco

3. What company became Formula 1’s global title partner in 2023?

a) Aramco    b) DHL    c) Emirates    d) Lenovo

4. Which brand sponsors Ferrari’s Formula 1 team?

a) Shell   b) Santander  c) UPS   d) Puma

5. Who is McLaren F1’s primary sponsor as of 2024?

a) Gulf    b) Dell    c) OKX   d)  British American Tobacco

6. Which crypto brand became an official partner of Formula 1 in 2021?

a) Binance   b) Crypto.com   c) OKX   d) Bitget

7. Which airline is one of F1’s global sponsors?

a) Etihad   b) Qatar Airways    c) Emirates   d) Turkish Airlines

8. Who holds the naming rights for the Silverstone Circuit main grandstand?

a) Santander    b) Pirelli    c) Monster Energy   d) BRDC Club Grandstand

9. Which tyre manufacturer is the exclusive supplier for Formula 1?

a) Pirelli  b) Bridgestone   c) Michellin   d) Goodyear

10. Who is the official timing partner of Formula 1?

a) TAG Heuer   b) Omega   c) Breitling   d) Rolex

11. Which energy drink company has sponsored both F1 and MotoGP events?

a) Monster Energy   b) Red Bull   c) Burn   d) Hype

12. Which oil brand sponsors the MotoGP world championship?

a) Shell   b) Motul   c) Petronas   d) Gulf

13. Who is Ducati’s title sponsor in MotoGP?

a) Marlboro   b) Aramco    c) Lenovo   d) Mission Winnow

14. Which brand sponsors Aston Martin’s F1 team?

a) Cognizant    b) Aramco    c) Peroni    d) Hilton

15. Who became the title sponsor of the MotoGP championship in 2022?

a) Tissot   b) Crypto.com   c) DHL    d) Michellin

16. What brand sponsors the FIA Formula E championship?

a) Siemens   b) Shell   c) ABB   d) Panasonic

17. Who supplies fuel and lubricants for Formula 1’s Alpine team?

a) Mobil 1   b) BP Castrol    c) Shell    d) TotalEnergies

18. Which tech company is a global partner of Formula 1 data and analytics?

a) Amazon Web Services (AWS)    b) Google Cloud   c) IBM    d) Microsoft

19. Which luxury brand sponsors Formula 1’s Paddock Club?

a) Hublot   b) Prada   c) Moët & Chandon   d) Gucci

20. Which airline became the title sponsor of the Qatar Grand Prix?

a) Emirates   b) Etihad   c) Flynas    d) Qatar Airways

Racing Ahead

Motorsport partnerships fuel global storytelling. Every placement on a car, helmet or circuit becomes part of a high-speed narrative that fans follow with passion. Brands that invest in motorsport gain more than exposure. They tap into innovation, technology and a worldwide fan base that values performance and loyalty.

If you’re mapping out your next move, World Sports Advertising can guide your brand towards meaningful motorsport partnerships. Our team helps brands navigate the landscape with clarity and confidence. Explore our Motorsport Advertising Opportunities across Formula 1 and MotoGP, and see how Sports Ambassadors can strengthen brand identity through powerful storytelling and audience connection.

When the time comes to accelerate your strategy, contact us for guidance on building motorsport partnerships that elevate your brand on and off the track.

FAQs

How can brands use motorsport for sports partnerships and advertising?

Motorsport offers broadcast reach, digital assets, hospitality and endorsement formats that support global and regional campaigns.

Which motorsport assets provide the best visibility for brands?

Car liveries, trackside boards, driver content rights and virtual advertising deliver strong consistency across broadcasts.

Why is motorsport valuable for mid-level brands?

The audience is young, global and commercially active. Many partnership packages scale to budget while offering strong exposure.

Does motorsport offer digital-led sponsorship opportunities?

Yes. Virtual boards, social content, team documentaries and data-led activations are major growth areas.

Answers

1. b) Oracle Red Bull Racing    2. a) Petronas    3. a) Aramco    4. b) Santander 5. c) OKX 6.  b) Crypto.com    7. c) Emirates    8. d) BRDC Club Grandstand 9. a) Pirelli    10. d) Rolex    11. a) Monster Energy    12. b) Motul    13. c) Lenovo    14. a) Cognizant    15. a) Tissot    16. c) ABB 17. b) BP Castrol    18. a) Amazon Web Services (AWS)    19. c) Moët & Chandon    20. d) Qatar Airways