MotoGP
Advertising Impacts you can expect
450
million
Global TV Audience
Across full MotoGP season
20
races
Per Season
Across 5 continents
200
countries
Broadcast Reach
Live and highlights
60
million
Social Media Followers
Across riders and teams
60
million
Social Media Followers
Across riders and teams
3
classes
MotoGP, Moto2, Moto3
Engage diverse audiences
3
classes
MotoGP, Moto2, Moto3
Engage diverse audiences
Advertise in MotoGP — the fastest sport on two wheels with a truly global audience. Spanning five continents, MotoGP offers brands thrilling visibility in a high-performance, technology-driven environment.
Explore team sponsorships, trackside LED boards, and rider endorsements to connect with millions of passionate motorsport fans worldwide.
Explore opportunities with MotoGP
Connect your brand to speed, innovation, and global energy. Our team will guide you through MotoGP’s world-class commercial platforms. Enquire today to activate your campaign.
Advertising Opportunities
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Trackside LED Advertising
LED signage around MotoGP circuits ensures global broadcast visibility with every race. With high-speed action and multi-camera coverage, your brand is centre-stage in one of the world’s most exhilarating sports.
Single Grand Prix Event: €75,000 – €300,000 per event
Full Season (all races): €1M – €5M per season
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Team & Rider Sponsorship
Align your brand with elite MotoGP teams and riders. Sponsorships include branding on bikes, leathers, paddock gear, and hospitality — delivering deep integration and emotional engagement with fans.
Individual Team Partnerships: €500,000 – €15M per season
Driver/Car Branding: €250,000 – €5M per season
Driver Ambassadors: €200,000 – €5M per year
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Paddock & VIP Hospitality Branding
MotoGP offers premium hospitality and behind-the-scenes access. Branding within VIP lounges and paddock areas ensures association with exclusivity, lifestyle, and decision-making audiences.
€250,000 – €5M per event
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Helmet & Race Suit Branding
Gain high-frequency exposure with helmet and race suit sponsorships. These assets are highly visible in live races, highlight footage, and press imagery — ideal for lasting visual impact.
Race/Event OOH Proximity: €30,000 – €500,000 per race weekend
Corporate Hospitality: €2,500 – €20,000 per attendee
motorsport Ambassadors
Lewis Hamilton
Lewis Hamilton is a seven-time Formula 1 World Champion and a global icon. Known for his racing brilliance and activism, he commands influence across sport, fashion, and environmental causes.
Max Verstappen
Max Verstappen is the current dominant force in Formula 1. A fan favourite for his fearless driving and Red Bull legacy, he represents the next generation of global motorsport icons.
Valentino Rossi
Valentino Rossi is a MotoGP legend and one of the sport’s most charismatic figures. Though retired, his fan base and commercial appeal remain enormous across Europe and Asia.
About MotoGP
MotoGP is the premier class of motorcycle racing — a high-octane spectacle combining speed, technology, and global fan passion. With over 450 million viewers across a season and races in 20 countries, MotoGP offers scalable and exciting commercial opportunities for brands seeking global exposure in a unique, adrenaline-fuelled context.
Unlike other sports, MotoGP advertising places your brand in the midst of high-speed competition, with branding visible in dynamic environments and dramatic race moments. Whether it's trackside banners, on-bike sponsorships, or hospitality activations, MotoGP delivers reach and memorability.
The sport’s younger demographic and lifestyle-focused appeal also make it ideal for tech, automotive, fashion, and energy brands. With a blend of tradition and innovation, MotoGP sponsorship connects you with thrill-seeking consumers and engaged fans worldwide.
World Sports Advertising provides tailored access to MotoGP sponsorships, team partnerships, and media opportunities. Whether you’re launching a brand, entering new markets, or building long-term affinity, MotoGP offers high-speed impact with global credibility.
MotoGP FAQs
News & Case Studies
Motorsport
Inside the Komatsu and Williams Racing F1 Partnership
19 August 2025, 5 min read
A closer look at how Komatsu joined forces with Williams Racing F1 to deliver a powerful sports advertising campaign that inspired employees, reached global audiences, and strengthened brand impact.
Motorsport
How Digital Ads Are Revolutionising Formula 1: McLaren Leads the Charge
09 June 2025, 4 min read
Formula 1 goes futuristic with digital ads on cars and helmets. Discover how McLaren is shifting the game—and what it means for sports advertisers.
Motorsport
Floki x Alfa Romeo F1: A High-Speed Collaboration Driving Brand Visibility at the Pinnacle of Motorsport.
12 May 2025, 4 min read
Floki’s F1 debut with Alfa Romeo, brokered by WSA, drove global exposure, brand credibility, and Web3 relevance across a high-performance sports platform.
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
