WSA News & Insights
Whether it's brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Sophie Langford
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Harshit Dabhi
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Harshit Dabhi
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Innovation
Six Nations Rugby 2026: The Brands Shaping the Championship
by Chloe Barrett
16 January 2026, 4 min read
As the Six Nations heads into 2026, we examine the brands sponsoring the tournament and national teams, and why rugby continues to deliver long term commercial value.
Innovation
How Women’s Sports are Changing Beauty Brand Advertising
by Chloe Barrett
19 December 2025, 3 min read
From elite football to global tournaments, women’s sport is redefining how beauty brands connect with audiences through authenticity, performance, and purpose.
