WSA News & Insights
Whether it’s brand activations, sponsorship trends, or behind-the-scenes updates, this is where sport and strategy meet.
Featured Sports Advertising news
Motorsport
Why Advertising in Formula 1 Puts Your Brand in the Fast Lane
by Edward Whitmore
08 May 2025, 4 min read
Discover how advertising in Formula 1 accelerates brand visibility, global reach, and elite credibility through the world’s most glamorous motorsport.
Football
Why Advertising in the English Premier League Is a Game-Changer for Brands
by Oliver Townsend
08 May 2025, 3 min read
Explore how advertising in the English Premier League helps brands gain global exposure, build trust, and reach millions of engaged football fans every week.
Cricket
Why the Indian Premier League Is the Ultimate Stage for Brand Growth
by Amina Khalil
08 May 2025, 4 min read
Discover why the Indian Premier League is the top platform for boosting brand visibility, engagement, and reach through cricket’s most electrifying tournament.
Browse All Sports Advertising news
Football
Europe’s Sporting Ambitions Find a New Home in the East
by Anisha Lyall
09 October 2025, 5 min read
European clubs and leagues are turning east as Asia and the Middle East emerge as the fastest-growing markets for sport. From football academies to Formula 1 and golf, this eastward shift is redefining global partnerships, fan engagement and investment.
Football
Champions League 2025 Advertising Stats and Sponsorship Outlook
by Sophie Langford
22 September 2025, 4 min read
Champions League 2025 is a global showcase for football and brand visibility. Discover advertising opportunities, sponsorship tiers, key stats and why sports partnerships in football are stronger than ever.
Football
FIFA World Cup 2026 set to redefine sports advertising opportunities
by Sophie Langford
19 September 2025, 5 min read
The FIFA World Cup 2026 will be the biggest yet, hosted across the USA, Mexico, and Canada. With 48 nations and global attention, this is the ultimate stage for sports partnerships and advertising.
Football
Sponsorship in Premier League Football
by Chloe Barrett
16 September 2025, 5 min read
Premier League sponsorship unlocks global brand visibility, fan loyalty, and digital-first activations. From shirt deals to league partnerships, discover how brands thrive.
Football
Sky Sports to Broadcast 215 Premier League Matches Each Season from 2025/26
by Chloe Barrett
02 September 2025, 3 min read
Sky Sports will broadcast 215 Premier League matches each season from 2025. This landmark deal boosts coverage and expands sport advertising opportunities for brands to reach millions of passionate football fans across global markets.
Football
Football advertising playbook for brands
by Emily Hartwell
29 August 2025, 7 min read
A practical guide to football advertising formats, from perimeter LEDs and virtual overlays to social content, partnerships and fan activations. See where each format fits, what it’s good for, and how to stitch them into one campaign that actually moves the ne
