Chelsea FC x DAMAC Properties: A Game-Changing Partnership Hits the Dubai Skyline
A Match Made in Blue: Chelsea Teams Up with DAMAC
When luxury living meets the beautiful game, something truly special happens—and that's exactly what’s unfolding with Chelsea Football Club’s latest move. The Premier League giants have just announced a global partnership with DAMAC Properties, one of the Middle East’s most prominent luxury real estate developers. But this isn’t just about logos and press releases—it’s a full-blown lifestyle statement. Let’s dive into what makes this collaboration a stand-out in the world of sports advertising.
Introducing Chelsea Residences by DAMAC
In a bold crossover between football and luxury real estate, Chelsea Residences by DAMAC will be the first football-themed branded homes in Dubai. Located in Maritime City, Dubai’s sleek new beachfront district, this massive project will feature over 1,400 residential units—all with panoramic sea views and high-performance living spaces inspired by Chelsea FC’s ethos.
Think: Chelsea-blue concierge desks, wellness spaces designed for champions, and interiors that celebrate the club’s heritage and energy. It’s not just about living in style—it’s about living in Chelsea style.
More Than Just Real Estate—This Is Branding at Its Boldest
This isn’t the first time football clubs have explored cross-industry partnerships, but Chelsea and DAMAC are truly upping the game. As part of the agreement, DAMAC will appear on Chelsea’s front-of-shirt kit for the remainder of the season, making its debut at the UEFA Conference League semi-final clash against Djurgarden.
It’s a powerful play that reflects how sports branding is evolving—from stadium ads and kit sponsorships to full-on lifestyle integration. With Chelsea’s global fanbase and DAMAC’s luxury credentials, this partnership is poised to deliver on every front.
Interested in how sports can elevate your brand? See how advertising in football and beyond is driving results.
Voices Behind the Vision
Here’s what the key players had to say:
Jason Gannon, President & COO of Chelsea FC:
“DAMAC are world-renowned in luxury property. This collaboration brings Chelsea to life in Dubai and supports our global growth.”
Amira Sajwani, Managing Director at DAMAC Properties:
“This isn’t just a property launch—it’s a celebration of Chelsea’s relentless spirit and a new benchmark for exceptional living.”
We couldn’t agree more. It’s a masterclass in how to merge brand legacy, sport, and lifestyle—all wrapped in a sleek, sea-facing package.
Why This Matters for Brands Looking to Advertise Through Sport
This partnership is a shining example of what’s possible when you think outside the box (or outside the pitch). From perimeter boards and Premier League advertising to real estate with club DNA, sports platforms offer brands unmatched visibility and engagement.
Whether it's Formula 1, NBA, or the IPL—sport is where stories come alive and brands become memorable.
Let’s Talk Game Plans
Fancy putting your brand in front of millions through powerful, creative and globally recognised sports channels?
Get in touch with World Sports Advertising today. Let’s craft a game plan that puts your brand in the spotlight—on and off the pitch.
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