What is a sports partnership?

A sports partnership is a strategic collaboration between a brand and a sports entity — such as a team, league, or event — to achieve marketing and business objectives.

How can sports partnerships benefit my brand?

They boost brand visibility, drive fan engagement, enhance brand credibility, and create emotional connections through association with teams and athletes fans love.

What types of sports partnerships are available?

You can partner with clubs, leagues, federations, tournaments, or even fan communities — across digital, broadcast, on-ground, or merchandising platforms.

Can I sponsor a specific region, sport, or audience segment?

Absolutely. We tailor partnerships to align with your target audience, whether that’s a local football league, global tennis tour, or a niche fanbase.

Do sports partnerships require large budgets?

Not always. We offer scalable options — from grassroots sponsorships to global campaigns — designed to fit a range of marketing budgets.

DAZN x FIFA Club World Cup: Streaming into the Future of Football (and Advertising)

Football Just Got a Whole Lot Louder

If football had a volume knob, DAZN just cranked it to eleven.

In a move that’s got marketers, media moguls, and Messi fans alike buzzing, DAZN has secured exclusive global broadcasting rights for the 2025 FIFA Club World Cup™—a 32-club extravaganza now positioned as the Netflix binge you don’t skip. But instead of cliffhangers, we’re talking last-minute winners, global eyeballs, and advertising gold.

What does that mean for your brand? Opportunity. Big, global, screen-shattering opportunity.

Explore the world of football advertising ›

Club World Cup: Bigger, Bolder, Broadcast to Billions

Once a modest trophy joust between champions from each continent, the Club World Cup is now being reshaped into what FIFA calls football’s “Big Bang.” And they’re not kidding. With 32 of the globe’s top club teams involved and a prize pot rumoured to match the GDP of a small island nation, this isn’t just a tournament—it’s a statement.

And that statement is being streamed live, everywhere, by DAZN. For free. On your TV, phone, tablet, console, fridge (probably), or wherever else content lives these days.

You’re not just watching football. You’re entering the future of how football is delivered, consumed—and crucially, advertised.

DAZN x FIFA Club World Cup - Exclusive Broadcaster - World Sports Advertising

DAZN: More Than a Stream, It’s a Stage

DAZN isn’t just a platform; it’s a sports empire in sneakers. Backed by billion-dollar investments and a touch of Saudi firepower, it has become the stage for global sport—and it’s betting big on football.

Think of DAZN as the sport world's version of a Formula 1 pit crew: fast, flashy, and built for high-stakes performance. It's already embedded in boxing, combat sports, and more, but this Club World Cup move? It's the grand reveal of a master plan.

So why should brands care?

Because this is a world stage screaming for storytelling—and nothing sells quite like drama, goals, and 90 minutes of global unity.

Let us help you advertise in the action ›

From Goals to Global Reach: Why This Matters to Brands

Imagine this:

Your brand appears pitch-side as Real Madrid scores in the final.
Your message beams through Miami, Madrid, Mumbai, and Melbourne—all in one match.
You're not interrupting the action; you're part of it.

The “Uncontested” tagline DAZN is rolling with? That applies to advertising too. This is your chance to plant your flag in a space not yet saturated. Unlike traditional football broadcasting where ads are squeezed between replays, DAZN offers immersive, native, digital-first exposure.

It’s not just branding—it’s cultural participation.

See how we activate brands across football, cricket, F1, NBA and more ›

More Than Just Messi

Sure, Lionel Messi may be front and centre in the promos—but it’s also about the creator economy DAZN is pushing hard. With over 100 digital influencers mobilised from Miami to Tokyo, brands have a chance to collaborate, not just advertise. Think TikTok takeovers, behind-the-scenes exclusives, interactive fan content. Your campaign, but global.

This isn’t passive marketing. It’s a chance to become part of the game, quite literally.

So… Why Should You Care?

Because sport sells. And it sells with passion, loyalty, and massive, live audiences.

Because DAZN is reshaping how we experience sport, and advertisers who adapt early ride the wave—not get crushed by it.

Because fans might not remember every advert they scroll past, but they will remember the brand flashing on-screen when their team lifts the trophy.

Whether you’re a global brand, an ambitious startup, or somewhere in between—sports advertising offers reach that’s emotional, immersive, and unforgettable.

Need help launching your brand into the world of sport? Talk to us ›

Ready to Kick Off?

From perimeter boards to jumbotrons, match kits to in-stream activations—World Sports Advertising helps you play where the world’s attention is already watching.

Let’s make your brand the next big thing in global sport.

Get in touch with us today.

Want more stories like this?

Check out our sports news hub or explore advertising options in cricket, Formula 1, UFC, and more.

Because in sport, the next big moment is always just a whistle away.