What is a sports partnership?

A sports partnership is a strategic collaboration between a brand and a sports entity — such as a team, league, or event — to achieve marketing and business objectives.

How can sports partnerships benefit my brand?

They boost brand visibility, drive fan engagement, enhance brand credibility, and create emotional connections through association with teams and athletes fans love.

What types of sports partnerships are available?

You can partner with clubs, leagues, federations, tournaments, or even fan communities — across digital, broadcast, on-ground, or merchandising platforms.

Can I sponsor a specific region, sport, or audience segment?

Absolutely. We tailor partnerships to align with your target audience, whether that’s a local football league, global tennis tour, or a niche fanbase.

Do sports partnerships require large budgets?

Not always. We offer scalable options — from grassroots sponsorships to global campaigns — designed to fit a range of marketing budgets.

Floki and Napoli FC Sports Partnership Driving Global Engagement

A partnership with ambition

When Italian football giants SSC Napoli joined forces with Floki, a cryptocurrency brand, it was a bold move in the world of sports partnerships, combining the passion of Serie A football with the fast-moving world of blockchain technology.

Napoli, one of the most recognisable names in European football, agreed to feature the Floki logo on the back of their iconic sky-blue jersey. The partnership also extended to prominent stadium advertising, with Floki showcased on LED boards, big screens, and other prime in-stadium assets at the Stadio Diego Armando Maradona.

This collaboration was part of Floki’s wider sports advertising strategy, which has seen the brand invest in global campaigns, tapping into football, cricket, Formula 1, and more.

Learn more about football advertising opportunities here

Why Napoli was the perfect match for Floki

Napoli’s status as a Serie A powerhouse made them a natural choice for a brand seeking global attention. At the time of the deal, Napoli were enjoying a stellar domestic campaign, sitting at the top of the table with an impressive win record. This on-pitch success meant more television coverage, more matchday attendance, and an enhanced platform for any partner.

For Floki, the partnership provided:

High-frequency logo exposure through match broadcasts in Europe, Asia, and the Americas.
Access to a passionate fanbase in Italy and a growing international audience.
A chance to align with a club steeped in history yet modern in its commercial outlook.

Napoli had also recently ventured into the cryptocurrency space, launching their own fan token through Chiliz. This made the Floki partnership feel relevant and authentic, rather than forced.

Floki and Napoli FC Sports Partnership - World Sports Advertising. Image: TOI | AP Photo — Floki and Napoli FC Sports Partnership. Image: TOI | AP Photo

The campaign activations

Our team at World Sports Advertising worked closely with Floki and Napoli to ensure the partnership was more than just a logo placement. The campaign included:

Matchday brand dominance

LED perimeter board advertising during Serie A and UEFA Europa League fixtures, ensuring millions of broadcast viewers saw the brand.
Giant screen placements delivering engaging brand visuals during key match moments.

Digital amplification

Social media cross-promotion between Napoli’s official channels and Floki’s community.
Content campaigns highlighting the partnership and engaging both crypto enthusiasts and football fans.

Global reach through multi-sport strategy

Floki’s partnership with Napoli formed part of a larger, multi-sport approach that also included collaborations with Nottingham Forest in the Premier League, Kerala Blasters and FC Goa in the Indian Super League, the Indian cricket team, World Table Tennis, and Alfa Romeo F1.

This multi-platform presence ensured brand familiarity across continents and sporting disciplines.

Read about our Floki x Nottingham Forest partnership here

Floki and Napoli FC Sports Partnership - World Sports Advertising. Image: SSC Napoli — Floki and Napoli FC Sports Partnership. Image: SSC Napoli

The results and value delivered

The partnership achieved:

Significant global brand impressions through live match broadcasts and highlight packages.
Elevated Floki’s credibility in the sports sponsorship space by associating with a club of Napoli’s stature.
Increased social media engagement, with measurable spikes during matchdays featuring Napoli in high-profile fixtures.

By aligning with a top European football club, Floki reinforced its mission to become one of the most recognised and used cryptocurrencies globally. The campaign demonstrated how sports advertising can bridge industries, attract new audiences, and position a brand as dynamic and forward-thinking.

Key takeaways for brands considering sports partnerships

Choose a partner with a global footprint: Napoli’s reach extended far beyond Italy, making it a high-value choice.
Integrate with digital and matchday touchpoints: Logo exposure is powerful, but multi-channel engagement drives deeper brand recall.
Leverage momentum: Tying into a club’s winning season can significantly boost campaign visibility.

If your brand is ready to explore football sponsorships, Formula 1 partnerships, or ambassador activations, contact our team today to discuss tailored opportunities.

FAQs

What made Napoli FC a strong choice for Floki’s sports partnership?

Napoli’s strong Serie A performance, global fanbase, and openness to blockchain partnerships made them an ideal fit for Floki’s growth strategy.

How did Floki benefit from advertising in football?

Football sponsorship gave Floki repeated global exposure, brand association with a winning team, and access to passionate fans in multiple regions.

Was this partnership part of a wider sports advertising campaign?

Yes. Floki has partnered with teams across football, cricket, F1, and table tennis, creating a multi-sport advertising footprint.

Can smaller brands benefit from sports partnerships?

Absolutely. With the right targeting and activation strategy, even mid-level brands can achieve significant ROI from sports advertising.