What is a sports partnership?

A sports partnership is a strategic collaboration between a brand and a sports entity — such as a team, league, or event — to achieve marketing and business objectives.

How can sports partnerships benefit my brand?

They boost brand visibility, drive fan engagement, enhance brand credibility, and create emotional connections through association with teams and athletes fans love.

What types of sports partnerships are available?

You can partner with clubs, leagues, federations, tournaments, or even fan communities — across digital, broadcast, on-ground, or merchandising platforms.

Can I sponsor a specific region, sport, or audience segment?

Absolutely. We tailor partnerships to align with your target audience, whether that’s a local football league, global tennis tour, or a niche fanbase.

Do sports partnerships require large budgets?

Not always. We offer scalable options — from grassroots sponsorships to global campaigns — designed to fit a range of marketing budgets.

Floki Sponsors India’s Cricket Tour of Sri Lanka in Strategic Sporting Partnership Brokered by World Sports Advertising

As one of the fastest-growing names in the Web3 space, Floki has become known for its bold, culturally attuned marketing moves—and its recent sponsorship of India’s cricket tour of Sri Lanka was no exception. The deal, brokered by World Sports Advertising (WSA), positioned Floki’s flagship product, Valhalla, as an Associate Sponsor of the tour—placing the brand in front of millions of cricket fans across the Indian subcontinent and beyond.

The partnership marks another step in Floki’s global strategy to align itself with high-engagement, mass-reach sporting events, using real-world media to connect its decentralised ecosystem with mainstream audiences.

Floki Sponsors India’s Cricket Tour of Sri Lanka - World Sports Advertising

Cricket: The Perfect Platform for Web3 Brand Building

Few sports capture national attention like cricket does in India and Sri Lanka. When the two nations face off, the viewership stretches into the hundreds of millions—broadcast live across television, OTT platforms, and social media in multiple languages and territories.

This makes cricket one of the most valuable media environments in the world for brands seeking both volume and engagement. For Floki, whose goal is to drive awareness and adoption of its GameFi ecosystem and native token, the opportunity was clear: get in front of a loyal, mobile-first, and digitally savvy audience at scale.

By securing Associate Sponsor rights for the series, Floki gained:

In-stadium branding and LED visibility during matches
Logo placement in broadcast graphics and sponsor inventory
Digital integrations across content platforms covering the tour
The chance to activate around one of cricket’s most anticipated bilateral rivalries

Enter: Valhalla

The focus of the sponsorship was Valhalla, Floki’s metaverse and NFT-based gaming ecosystem. As a core product in the Floki universe, Valhalla represents the brand’s ambition to blend decentralised finance with play-to-earn gaming, all while building a global community of users.

By linking Valhalla to live cricket, Floki was able to position the platform as accessible, exciting, and culturally relevant—offering fans not just a brand, but a virtual world to explore.

The campaign helped shift the perception of Floki from “just a token” to a multifaceted ecosystem, grounded in utility, storytelling, and global reach.

WSA’s Role in Brokering the Deal

As the exclusive agency responsible for brokering this partnership, World Sports Advertising led the negotiation, commercial structuring, and activation planning from start to finish.

WSA’s remit included:

Identifying cricket as a high-value environment for Floki’s South Asia growth strategy
Sourcing available inventory and aligning it with Valhalla’s brand objectives
Managing negotiations between Floki and the rights holders involved in the tour
Ensuring brand compliance and creative integration across all media assets
Supporting amplification across digital and social platforms

With deep experience in both sports media and crypto partnerships, WSA ensured that this wasn’t a generic placement—it was a well-timed, high-impact partnership tailored to the nuances of the region and the moment.

Reaching South Asia’s Digital Generation

One of the key strategic goals behind the partnership was to engage South Asia’s rapidly growing base of Web3-curious consumers. India and Sri Lanka together represent a massive share of global crypto adoption, with millions of users now interacting with blockchain-based assets, exchanges, and gaming platforms.

Cricket offers one of the few remaining media environments where a brand can cut through the digital noise and build genuine awareness in a short timeframe.

The Floki x Cricket Tour partnership helped achieve this by:

Bringing Valhalla into mainstream sporting conversation
Building familiarity with Floki’s brand identity and ecosystem

Creating a cultural moment that aligned decentralised tech with national pride and sporting intensity

The Results: Cultural Relevance Meets Media Scale

While the full campaign analytics are still being evaluated, early indicators pointed to strong performance in terms of:

Social mentions and earned media pickup
Increased traffic to Floki’s ecosystem platforms during the series window
Positive sentiment from both the crypto and cricket communities around the brand’s crossover presence

For Floki, the tour wasn’t just a sponsorship—it was a demonstration of the brand’s ability to play at the top level, whether in blockchain technology or international sport.

Building Web3 Brands Through Global Sport

At World Sports Advertising, we specialise in bridging the gap between decentralised innovation and mainstream culture. The Floki x India Tour of Sri Lanka campaign is proof of what’s possible when forward-thinking crypto brands invest in strategic, emotionally resonant partnerships.

As blockchain projects mature into full-fledged brands and ecosystems, moments like this—culturally charged, highly visible, and emotionally timed—are what will define the leaders in the space.

Floki understood the moment. WSA made it happen.