Activate your brand at the Giro d’Italia through high-impact cycling sponsorship formats designed for global visibility and lasting audience recall.
800
million
Global TV Audience
Broadcast across 200 countries
200
countries
Broadcast Distribution
Across five continents
21
stages
Grand Tour Format
Three weeks of elite competition
10
million
Roadside Spectators
Across the race route
10
million
Roadside Spectators
Across the race route
57
hours
RAI Live Coverage
Total live broadcast time
57
hours
RAI Live Coverage
Total live broadcast time
Advertise at the Giro d’Italia — one of cycling’s most prestigious Grand Tours. Its mountain stages, rich heritage, and elite racing deliver sustained global visibility.
Explore route branding, finish-line placements, and team sponsorship integrations that keep your brand visible through every stage.
Position your brand across mountain climbs, sprint zones, and finish-line assets where pivotal Giro d’Italia moments unfold. Route and finish-line sponsorship packages typically range from $100K to $600K depending on stage prestige and rights depth.
$100K - $600K per stage package
Integrate your brand on jerseys, helmets, and bikes to build sustained association with Giro teams and riders. Team and rider sponsorship packages commonly range from $150K to $1.2M.
$150K - $1.2M per sponsorship package
Position your brand across mountain climbs, sprint zones, and finish-line assets where pivotal Giro d’Italia moments unfold. Route and finish-line sponsorship packages typically range from $100K to $600K depending on stage prestige and rights depth.
$100K - $600K per stage package
Integrate your brand on jerseys, helmets, and bikes to build sustained association with Giro teams and riders. Team and rider sponsorship packages commonly range from $150K to $1.2M.
$150K - $1.2M per sponsorship package
The Giro d’Italia is one of cycling’s cornerstone Grand Tours, combining historic routes, dramatic climbs, and extensive global media attention.
For brands seeking premium European exposure, Giro sponsorship delivers repeated visibility across every stage and key race moment.
WSA helps partners activate Giro opportunities across route branding, team assets, and broadcast integrations for measurable impact.
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