Activate your brand at the Tour de France through high-impact sponsorship formats designed for maximum global visibility.
3.5
billion
Estimated Cumulative Reach
Across global Tour de France coverage
2.5
million
Roadside Spectators
Attending each edition
21
stages
Tour Structure
Three weeks of elite competition
190
+ countries
Broadcast Distribution
Across linear and digital media
190
+ countries
Broadcast Distribution
Across linear and digital media
715
million
Live Hours Viewed
European TV audience total
715
million
Live Hours Viewed
European TV audience total
Advertise at the Tour de France — the most iconic race in world cycling. Its three-week format and global audience create unmatched sponsorship visibility.
Explore route branding, finish-line placements, and team sponsorship integrations that keep your brand visible from stage one to Paris.
Own key Tour de France visual moments through route-side assets, mountain-stage branding, and finish-line placements. Top-tier stage branding packages generally range from $150K to $900K based on route profile and media exposure.
$150K - $900K per stage package
Align your brand with top teams and riders through jersey, helmet, and bike integrations seen daily across the Tour. Premium team and rider partnerships typically range from $250K to $2M.
$250K - $2M per sponsorship package
Own key Tour de France visual moments through route-side assets, mountain-stage branding, and finish-line placements. Top-tier stage branding packages generally range from $150K to $900K based on route profile and media exposure.
$150K - $900K per stage package
Align your brand with top teams and riders through jersey, helmet, and bike integrations seen daily across the Tour. Premium team and rider partnerships typically range from $250K to $2M.
$250K - $2M per sponsorship package
The Tour de France is cycling’s premier global property, delivering unmatched broadcast scale and sustained brand exposure over three weeks.
Its iconic routes and stage-by-stage storytelling create a unique platform for brands seeking premium international visibility.
WSA helps partners structure and activate Tour campaigns across route branding, team sponsorships, and broadcast integrations.
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