Activate your brand at Kentucky Derby through high-impact sponsorship formats built for global visibility. Leave your details and our team will get in touch.
1
billion+
Global Broadcast Reach
Combined live and digital audience
500
million+
Digital Engagement
Social and streaming impressions
120
countries
International Distribution
Across major broadcast markets
50
million+
Core Fan Audience
Highly engaged viewers
50
million+
Core Fan Audience
Highly engaged viewers
10
million+
Campaign Value Potential
Premium sponsorship inventory
10
million+
Campaign Value Potential
Premium sponsorship inventory
Advertise at Kentucky Derby — a flagship platform in global horse racing. This event delivers high-impact visibility across broadcast, digital, and live audiences.
Explore premium sponsorship assets, talent partnerships, and integrated activations designed to maximize brand recall and engagement.
$500,000 – $5,000,000 per Derby weekend
$300,000 – $3,000,000 per stable or jockey package
$200,000 – $2,500,000 per hospitality package
$150,000 – $1,500,000 per ceremony package
$500,000 – $5,000,000 per Derby weekend
$300,000 – $3,000,000 per stable or jockey package
$200,000 – $2,500,000 per hospitality package
$150,000 – $1,500,000 per ceremony package
Kentucky Derby offers brands a powerful platform to connect with passionate horse racing audiences through premium media inventory and experiential touchpoints.
From live event presence to digital amplification, Kentucky Derby sponsorship creates repeated exposure that supports both awareness and conversion goals.
WSA helps brands unlock measurable impact through tailored horse racing sponsorship strategy, rights negotiation, and campaign activation.
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