Six Nations rugby crowd with stadium sports advertising and national team sponsorship - World Sports Advertising

Six Nations Championship

Explore opportunities with Six Nations Championship

Activate your brand at Six Nations Championship through high-impact sponsorship formats built for global visibility. Leave your details and our team will get in touch.

Advertising Impacts you can expect

1

billion+

Global Broadcast Reach

Combined live and digital audience

500

million+

Digital Engagement

Social and streaming impressions

120

countries

International Distribution

Across major broadcast markets

50

million+

Core Fan Audience

Highly engaged viewers

10

million+

Campaign Value Potential

Premium sponsorship inventory

Advertise at Six Nations Championship — a flagship platform in global rugby. This event delivers high-impact visibility across broadcast, digital, and live audiences.

Explore premium sponsorship assets, talent partnerships, and integrated activations designed to maximize brand recall and engagement.

Advertising Opportunities

Six Nations Championship Perimeter LED Boards advertising opportunity

Perimeter LED Boards

Six Nations perimeter LED boards deliver consistent pitchside exposure during Europe's most storied rugby rivalry, with every match broadcast to millions across the UK, France, Ireland, Italy, Scotland, and Wales.

£200,000 – £2,000,000 per season

Six Nations Championship Kit Sponsorship advertising opportunity

Kit Sponsorship

Six Nations kit sponsorships associate your brand with national unions and their devoted supporters, delivering jersey visibility across the championship's highest-profile fixtures.

£1,000,000 – £10,000,000 per union

Six Nations Championship Stadium Naming Rights & Branding advertising opportunity

Stadium Naming Rights & Branding

Stadium and in-venue branding across Six Nations host grounds puts your brand in front of packed crowds and prime-time European broadcast audiences every matchday.

£500,000 – £5,000,000 per venue

Six Nations Championship Digital & Broadcast Sponsorships advertising opportunity

Digital & Broadcast Sponsorships

Digital and broadcast integrations during the Six Nations extend brand presence through highlights, streaming packages, and social campaigns targeting Europe's core rugby audience.

£100,000 – £1,500,000 per campaign

About Six Nations Championship

Six Nations Championship offers brands a powerful platform to connect with passionate rugby audiences through premium media inventory and experiential touchpoints.

From live event presence to digital amplification, Six Nations Championship sponsorship creates repeated exposure that supports both awareness and conversion goals.

WSA helps brands unlock measurable impact through tailored rugby sponsorship strategy, rights negotiation, and campaign activation.

Six Nations Championship FAQs

News & Case Studies

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