Elevate your brand with Michael van Gerwen as your brand ambassador

Arena LED boards are one of the most impactful formats in darts advertising. Positioned around the stage, oche, and crowd perimeter, they deliver continuous visibility throughout live matches and televised sessions. Seen in major events like the PDC World Darts Championship and across the Professional Darts Corporation tour, these dynamic displays put your brand at the center of the action for both in-venue audiences and millions watching worldwide.

LED boards don’t just offer exposure, they create real-time brand association as fans react to every checkout, upset, and nine-darter. With options for localized messaging across international broadcasts, they’re ideal for brands targeting global or regional markets with high-frequency and high-impact impressions.

Player sponsorship is one of the most powerful ways to build lasting brand recognition in darts. Your logo appears on players’ shirts during matches, interviews, walk-ons, and media appearances that deliver consistent visibility across live events, TV coverage, streaming platforms, and social media.

This exposure spans entire seasons and reaches millions of fans across premier competitions such as the Premier League Darts and the World Matchplay. Beyond visibility, sponsorship creates strong emotional connections, as fans associate your brand with their favorite players and iconic moments.

Whether featured on the chest, sleeve, or collar, your brand becomes part of the matchday experience and player identity that builds trust, loyalty, and recall among a highly engaged audience.