PDC darts stage with player walk-on and branded board sports advertising opportunities - World Sports Advertising

Darts Sponsorships

Explore opportunities with Darts Sponsorships

Connect your brand with darts' fast-growing global audience. From iconic tournaments like the World Matchplay at Blackpool's Winter Gardens to the Premier League Darts circuit, our team can help you access darts sponsorship opportunities tailored to your campaign goals. Share your details to get started.

Advertising Impacts you can expect

750

million

Global TV Viewership

Across major tournaments

2

billion

World Championship Audience

PDC World Darts Championship cumulative reach

150

million

Annual Prize Money & Revenues

Top organizations combined

10

million

Active Global Players

Recreational and competitive

80

+ nations

International Participation

Including World Cup of Darts events

Advertise in one of the fastest-growing and most intensely followed sports in the world. From the PDC World Darts Championship at Alexandra Palace to major international tournaments, darts sponsorships offer brands access to extensive broadcast audiences, electric live atmospheres and highly engaged fan communities.

Explore stage branding, player shirt sponsorships, LED perimeter boards, and on-screen integrations that place your brand in front of millions of engaged fans worldwide.

Advertising Opportunities

Darts Sponsorships Arena LED Boards in Darts Advertising advertising opportunity

Arena LED Boards in Darts Advertising

Arena LED boards are one of the most impactful formats in darts advertising. Positioned around the stage, oche, and crowd perimeter, they deliver continuous visibility throughout live matches and televised sessions. Seen in major events like the PDC World Darts Championship and across the Professional Darts Corporation tour, these dynamic displays put your brand at the center of the action for both in-venue audiences and millions watching worldwide.

LED boards don’t just offer exposure, they create real-time brand association as fans react to every checkout, upset, and nine-darter. With options for localized messaging across international broadcasts, they’re ideal for brands targeting global or regional markets with high-frequency and high-impact impressions.

Check out the individual tournament pages for pricing details.

Darts Sponsorships Shirt & Player Sponsorship advertising opportunity

Shirt & Player Sponsorship

Player sponsorship is one of the most powerful ways to build lasting brand recognition in darts. Your logo appears on players’ shirts during matches, interviews, walk-ons, and media appearances that deliver consistent visibility across live events, TV coverage, streaming platforms, and social media.

This exposure spans entire seasons and reaches millions of fans across premier competitions such as the Premier League Darts and the World Matchplay. Beyond visibility, sponsorship creates strong emotional connections, as fans associate your brand with their favorite players and iconic moments.

Whether featured on the chest, sleeve, or collar, your brand becomes part of the matchday experience and player identity that builds trust, loyalty, and recall among a highly engaged audience.

Check out the individual tournament pages for pricing details.

Darts FAQs

News & Case Studies

Sports

Darts Sponsorship Brief Template for Brands

23 October 2026, 5 min read

Prepare a darts sponsorship brief with our practical template covering brand objectives, audience, budget, player and tournament rights, activation and measurement.

Darts Sponsorship Brief Template for Brands

Events

A Night at the Darts Comes to Colchester on 31 October 2026

20 October 2026, 4 min read

A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.

A Night at the Darts Comes to Colchester on 31 October 2026

Sports

Which Industries Benefit Most From Darts Sponsorship?

20 October 2026, 11 min read

From financial services and technology to retail and automotive, discover which industries benefit from darts sponsorship, the opportunities available and how brands can measure success.

Which Industries Benefit Most From Darts Sponsorship?

Motorsport

What Is F1 Sponsorship Media Value?

16 October 2026, 10 min read

F1 sponsorship media value estimates the advertising equivalent of brand exposure across race broadcasts, car branding, driver appearances and social media. Understand how it is calculated, which assets generate value and how to assess results.

What Is F1 Sponsorship Media Value?