Arena LED Boards
Arena LED boards around the stage and crowd perimeter deliver constant broadcast visibility throughout every session. They keep your brand present during high-intensity moments and fan reactions.
$75K - $400K per event
PDC World Darts Championship
Explore opportunities with PDC World Darts Championship
Showcase your brand at Alexandra Palace through high-impact darts sponsorship formats built for global visibility and fan engagement. Leave your details and our team will get in touch.
Advertising Impacts you can expect
1
million+
Final Match Viewers
Peak audience for the championship final
2
billion
Cumulative Tournament Reach
Combined global audience impact
150
million
Annual Revenues & Prize Money
Top organizations combined
10
million
Active Global Players
Recreational and competitive
10
million
Active Global Players
Recreational and competitive
80
+ nations
International Participation
Professional and World Cup pathways
80
+ nations
International Participation
Professional and World Cup pathways
Advertise at the PDC World Darts Championship — the biggest stage in professional darts. Held at Alexandra Palace, this tournament delivers massive global visibility and unmatched fan intensity.
Explore stage branding, player shirt sponsorships, and digital integrations that put your brand at the center of every walk-on, checkout, and final.
Advertising Opportunities
Shirt & Player Sponsorship
Player shirt sponsorship places your brand on stage, in interviews, and across season-long media coverage. It builds strong fan association and long-term recall through repeated exposure.
$50K - $300K per player package
Arena LED Boards
Arena LED boards around the stage and crowd perimeter deliver constant broadcast visibility throughout every session. They keep your brand present during high-intensity moments and fan reactions.
$75K - $400K per event
Shirt & Player Sponsorship
Player shirt sponsorship places your brand on stage, in interviews, and across season-long media coverage. It builds strong fan association and long-term recall through repeated exposure.
$50K - $300K per player package
About PDC World Darts Championship
Darts has evolved into a major global entertainment property with loyal fan communities, premium TV inventory, and high-energy live environments.
The PDC World Darts Championship delivers one of the strongest atmospheres in sport, making it ideal for brands seeking culturally relevant and repeated visibility.
From stage branding and player sponsorships to digital activations, WSA helps brands unlock measurable impact through darts marketing.
PDC World Darts Championship FAQs
News & Case Studies
Events
A Night at the Darts Comes to Colchester on 31 October 2026
20 October 2026, 4 min read
A Night at the Darts takes place at Charter Hall in Colchester on 31 October 2026. Find out how brands can gain visibility through arena advertising, promotional materials and event sponsorship.
Informational
Darts Audience Demographics and Reach for Sponsors
21 September 2026, 7 min read
Explore darts audience demographics, viewing trends, key international markets and the audience insights sponsors should consider when assessing darts sponsorship opportunities.
Events
Netflix & Luke Littler Teaming On Live Darts Event On October 30, 2026
04 August 2026, 4 min read
Netflix has announced Beat Luke Littler, a live darts event on 30 October 2026. Twenty amateur players will compete against the world champion for a £501,000 prize in a unique televised contest.
Informational
Darts World Championship Turns Precision Sport into a Big Stage for Brands
08 January 2026, 4 min read
The Darts World Championship delivers a lively arena, long TV sessions and repeat brand exposure. Its set format, player stories and fan energy create strong sponsorship value across broadcast, digital and on-site activations.
